I got a cool e-mail from Dave in Oregon last night. He originally had some questions on “how to…” (I know, I’m grossly deficient there, and Dave is even a computer genius!). This was our second exchange and we had diverted into other stuff – personal branding. I was really impressed with what Dave is doing, and I thought about it a while – and I had an idea. I talked it over with my board of directors (well… I’m the only one on the board) and decided to reward users that are really creating their own brand!
So Dave, you are the first (monthly, if I remember) winner of JibberJobber’s “I Get It” award. The prize is a cyber-high-five, a link on my blog (see on the left?) and 3 additional months of premium access – for free!
Here’s why I think what Dave is doing is so cool:
First, he has his own website that is based on his personal brand – DaveClick.com. This is right in line with what others are talking about, such as the guerrilla job marketer here and Justin (who has a book ;)).
Second, he has a long-term strategy. This is not a site for one job hunt, this is a long-term personal branding strategy. You’ll have to read for yourself (I’m bolding parts for emphasis):
Feel free to use my site as an example of personal branding. The site isn’t much right now. I’m at the beginning of my job search. My plan is to use my website to sell myself in ways that no resume can. There are so many things that a website is capable of that it is a waste to simply use it to display your resume (as I am doing now). I plan to add quite a bit assuming I don’t get distracted (by being hired). Like you mentioned, I plan to start a blog. I also want to add applications (yet to be developed) to demonstrate my abilities, testimonials from previous employers, various articles about my attitudes about development, exit surveys that solicit advice from employers (eg. “What skills would make me a more attractive candidate?), links to sites/articles/projects that interest me, etc. etc. etc. This kind of website would provide employers with a fuller picture of who I am. There isn’t much on the site right now, because I just wanted to put something up quickly so that I can start applying for jobs. Once I get my resume finalized, I plan to slowly add content. Once I’m hired, I plan to keep it and update it as my career progresses. If I ever need to find a new job, getting ready for the next job hunt won’t be as difficult.
Is that cool or what? You can’t tell me he doesn’t get it!
I just happen to know that Dave has started a blog, I read the first two posts, and they are GREAT. They directly support his brand and expertise, and one thing I like is that in just the first two posts he shows a great deal of breadth and depth. Blog + website? See what CM Russell has to say about that here. But I like how Dave is adding MORE to substantiate who he is and what he brings to the table… and the idea that this is building his personal brand.
Congratulations Dave. I look forward to seeing this site evolve!
(yes, that is a golf trophy… I’m looking for a better image ;))