I was supposed to write a book review of Word of Mouth Marketing, by Andy Sernovitz, but time is getting away from me. For those that are coming this afternoon at 4pm, you might want to check out this page to see how to get to the Miller center, and where to park and go when you get there. If you want to come today, more info is here.
Scot Herrick is one of my favorite people. In fact, he’s one of my heroes. I’ll write more about that later, but let me share with you a very, very powerful bit of advice from Scot to those at his old company, the one that just laid off him and his wife (and thousands of others):
The more difficult task at hand is for those still at [the company] having to put humpty dumpty back together again. There is the stress of doing that and wondering if the layoffs are finally over; knowing they are not. My advice is to continue to perform. As someone on this list once told me, job skills plus performance on the job equals opportunities. Others will always look at your skills and your performance, so keep on performing and adding to your skills even in the face of adversity. It will pay off in the long run.
Scot is right on. No wonder, though, Scot is the creator of Cube Rules, one of the best career management blogs around. He’s been thinking, pondering and writing about this stuff long enough that when it was his time to get tagged (laid off), he was ready. I’m sure there are still emotions involved, for him and his wife, but I know they will land on their feet.