Ted Demopoulos and I have been e-mailing for a few months now. He recently e-mailed me to let me know that he is recommending my LinkedIn book I’m on LinkedIn — Now What??? in his new eBook called Effective Internet Presence.
I checked out this book on personal branding and was impressed, and knew that I should share it with you. It’s a simple, free download… you can go to his website, Effective Internet Presence, or you can just click here to download it.
This eBook has a very casual style but it’s thirty nine pages are packed full of information that you should be interested in.
The premise of the book is something like (in my own words) “what happens when people Google your name?” Or your product, or your service, or brand, or company name? For a quick and fun test, try this free online identity calculator by the folks behind Career Distinction (the bible of personal branding).
If you get no results, it’s probably not good.
If you get negative results, it’s definitely not good.
If you get results from someone that has the same name as you do, that’s not necessarily good. This is the same issue that Bill Arruda (aka, William Arruda), Scott Allen, and David Scott (aka, David Meerman Scott) have/had. I kind of have it a tiny bit with Jessica Alba, but she’s so well known that it doesn’t affect my brand.
Anyway, Ted Demopoulos has put together a very easy read full of resources that you should know about, and ideas for your strategy. I even picked up two different web resources that I’m going to investigate further, based on his recommendations.
What are you waiting for? Go check it out! You’ll have it read in thirty minutes!