I have a list of people in the queue to consider for the You Get It awards, and Kate has been in there for about a month, but last night I got Scot’s monthly e-mail and it had some stuff in there that sealed the deal:
Interestingly, the last four interviews have been for positions she has not applied for; rather, recruiters actually recruiting her for positions from her resume on a few job boards and her web site at http://kateherrick.com. It is very unusual in todayâ€™s market to have your own career web site and the proof is in the pudding with recruiters calling wanting to find out about this person who has her own site.
The idea behind having a brand online is to get results, right? Kate had four interviews because of her website? Recruiters are knocking on her door?? Geesh, I had none of this in my job search. I’m not sure I even interviewed at four companies total!
I’ll do a quick run-down of my thoughts and observations, from a technical/design/content perspective. But I want to start 2008 off right, and recognize Kate’s efforts for the RESULTS! Here are miscellaneous thoughts on what went into getting this far:
- NO LONG TERM COMMITMENT. Kate is NOT a blogger, at least, this site doesn’t have the long-term commitment that a blog has. I like bloggers, and think it’s a great tool, but Kate is getting the results without a blog. I bet YOU could put something together like this for yourself in a few hours.
- KateHerrick.com. She owns her own domain name. Do you?
- The Menu is all signal, no noise. Check out the image on the right – this is all the navigation that she gives. You can spend all of 10 minutes on her website, if you have that much time, and get a good idea what she has to offer.
- Her writing is personal, familiar, comfortable. When you are done reading her profile, and the information about her accomplishments, you walk away feeling that she is a very nice person, but also extremely professionally competent.
- Her profile pictures reinforce her tone and message. She has two different profile pictures, both of them reinforce my impression that she’s a very nice person. Even so, her professionalism jumps out at me, as she has the right information (jargon, etc.) on her website.
- Her message and strengths are front-and-center. Want to know what she brings to your organization? It’s right on the front page, spelled out pretty clear. Here are two images showing that:
Again, it’s about results. And Kate is getting them.
Kate Herrick, congratulations! You join a special group of professionals and have earned a coveted link from my monthly winnerâ€™s blogroll area (on the left), six months of premium JibberJobber (you can transfer/award this to someone else ), and a cyber-high five! Feel free to post the You Get It award on your site!
Here are the past winners:
- September 2006 – ClickDave – my review
- October 2006 – Kent Blumberg – my review
- November 2006 – Heather Henricks – my review
- December 2006 – Adelino de Almeida – my review
- January 2007 – Rob Humphrey – my review
- January 2007 – Ariel Meadow Stallings – my review
- February 2007 – Mike Schaffner – my review
- March 2007 – Susan Johnston – my review
- April 2007 – Thomas Clifford – my review
- May 2007 – Rob Frankel – my review
- June 2007 – Trent Hamm – my review
- July 2007 – Katie Konrath – my review
- August 2007 – Robb Hecht – my review
- September 2007 – OOPS! I took this month off and didnâ€™t realize it! Lucky me
- October 2007 – Tanya Ferrill – my review
- November 2007 – Sean Oâ€™Donnovan – my review
- December 2007 – Andy Shaindlin – my review