Comments on: I’ve Got A Branding Problem. And At Least $600 For You, If You Help Fix It.

By: JibberJobber Blog » Blog Archive » Brand Confusion and Brand Dilution

JibberJobber Blog » Blog Archive » Brand Confusion and Brand Dilution — Fri, 07 Mar 2008 13:27:41 +0000

[...] Iâ€™ve Got A Branding Problem. And At Least $600 For You, If You Help Fix It. [...]

By: JibberJobber Blog » Blog Archive » Update to Start the Week

JibberJobber Blog » Blog Archive » Update to Start the Week — Mon, 18 Feb 2008 14:34:55 +0000

[...] Regarding the branding contest, I think I’ve received over 100 submissions – some are short taglines, others are long explanations.Â WOW.Â Very awesome, I’m excited to write more about it soon. [...]

By: JibberJobber Blog » Blog Archive » Mark Hovind (JobBait.com) on Brands, Tag Lines, and “Getting It”

Fri, 08 Feb 2008 16:47:06 +0000

[...] About a week before I started The Branding Contest I was on a 2.5 hour call with Mark Hovind. The question became “what is JibberJobber? What does it do for my client?” [...]

By: Leah Britt

Leah Britt — Wed, 06 Feb 2008 19:45:23 +0000

Dear Jason:

In the many months I have been “reading” you and appreciating your work, research and insights – you have never asked ME for anything.

I am far from flush and yet you still allow me access to JibberJobber – and I can also access free webinars.

I, personally, benefit from your experiences, mistakes and entrepreneurship- at no cost.

I,personally, benefit from your connections, your partnerships, & your hard work- at no cost.

I doubt I am alone – judging by your readership, there are many of us.

And interestingly, today, you are being slammed for this “branding” excercise – your business/marketing plans are called into question, as well as your cash fluidity & moral/ethical character.

Maybe, just maybe, a savvy marketeer would see this as the AMAZINGLY HUGE & GLOBAL OPPORTUNITY it really is…a chance to become “one” with an ALREADY world-wide branded “name.”

If we are honest, we will all admit….there are far worse business assoications than with YOU….a man who plasters all his connections all over his site, as well as contributing to THEIRS.

Just FYI: as a hospitality recruiter, I speak daily with people around the world. A few days ago, a CEO friend in Portugal ( annual rev in his compnay over $12 mill ) asked me if I had heard of you and JibberJobber…..his HR person was interested in the site.

Years ago, I developed business & marketing plans with the creator of a very succesful concept – and we still keep in touch. If we come up with something, and you go that way…..please feel free to keep any “prize monies.”

I will consider it “your due” for sticking yourself out there w/o a safety net, while everyone else was collecting a paycheck and using your ideas to get ahead.

Leah

By: JibberJobber Needs YOU to Solve Their Branding Problem | Inkthinker

JibberJobber Needs YOU to Solve Their Branding Problem | Inkthinker — Tue, 05 Feb 2008 22:47:51 +0000

[...] JibberJobber has a branding problem. Apparently they also have a cashflow problem, because they’re asking the blogging community at large to give them a solid value proposition rather than hiring someone to do it. It’s an interesting concept, I must admit, and their Jason Alba is pretty frank about how desperately they need our help: Last week I got an excellent e-mail that had me ROFL. The timing couldnâ€™t have been better, as I have already had this contest in mind. Hereâ€™s the e-mail: [...]

By: Jason Alba

Jason Alba — Tue, 05 Feb 2008 19:00:57 +0000

@Dave – I shot you an e-mail.

@Linsey – I totally agree, the purpose of this contest is to get input, suggestions and perception.

@Tiffany – Those are coming in a future post.

I had a follow-up post with Q&A here.

By: Tiffany Monhollon

Tiffany Monhollon — Tue, 05 Feb 2008 16:58:52 +0000

Interesting idea. I like the thought of getting your community’s perspective on what you do. But Linsey has a point that it’s important for your message to get across too. Perhaps if you provided a list of value propositions, keywords or take-homes and had a dual approach it would produce better results? Either way, interested in seeing the outcomes!

By: Linsey

Linsey — Tue, 05 Feb 2008 14:37:11 +0000

Hi Jason,
I’m wearing my career counseling hat when I say I believe this should come from you…not from others. I think you, and jibberjobber, are a work in progress…kind of building yourself based on reactions from others and the market. I would suggest some serious career assessment exploration to see what YOU really want, and who YOU really want to become, since you are in the process of transforming.
Once you do that, your branding will be easy – and authentic!

By: Dave Navarro - Million Dollar Leverage

Dave Navarro - Million Dollar Leverage — Tue, 05 Feb 2008 14:13:58 +0000

Jason –

Shoot me an email when you get a chance. I’ve studied small business branding under Ben Mack (corporate branding expert involved in for driving roughly a quarter billion in sales) and I’ve worked with him as a guest speaker at one of his branding seminars.

A few back-and-forth emails and a phone call or two could probably get you 80% of the way there and help you crystallize how you really *want* to brand yourself (as opposed to being driven solely by the varying expectations of readers). You want to really nail this one right, because it will drive a lot of perception/first impressions.

No charge, either. Good business karma is enough.

Keep it rocking –

Dave