Comments on: What JibberJobber *Might* Have Been Called (Branding and Names) http://www.jibberjobber.com/blog/2008/02/13/what-jibberjobber-might-have-been-called-branding-and-names/ advocacy for the job seeker Thu, 09 Feb 2012 02:23:17 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: JibberJobber Blog » Blog Archive » Brand Confusion and Brand Dilution http://www.jibberjobber.com/blog/2008/02/13/what-jibberjobber-might-have-been-called-branding-and-names/comment-page-1/#comment-212696 JibberJobber Blog » Blog Archive » Brand Confusion and Brand Dilution Fri, 07 Mar 2008 13:26:17 +0000 http://www.jibberjobber.com/blog/archives/1135#comment-212696 [...] What JibberJobber *Might* Have Been Called (Branding and Names) [...] [...] What JibberJobber *Might* Have Been Called (Branding and Names) [...]

]]> By: Tige http://www.jibberjobber.com/blog/2008/02/13/what-jibberjobber-might-have-been-called-branding-and-names/comment-page-1/#comment-178683 Tige Sun, 17 Feb 2008 07:18:23 +0000 http://www.jibberjobber.com/blog/archives/1135#comment-178683 Jason, I remember being on the phone with you over the span of a few days talking this whole thing over. I believe in one our conversations, we were exploring the boundaries of names for the job/career web site and I believe Monster.com was mentioned: "Now, what the heck does a monster have to do with job searching?" We started exploring well outside the box, thinking beyond just definition and more about the branding aspect. We began looking for a name with Personality, not necessarily functional designation. The name JibberJobber followed that line of thinking... and it turned it out to be quite catchy in a way without too much deviation from its real purpose. But, I distinctly remember feeling energized and motivated the moment we stepped out of that box. Coming into the name JibberJobber gave the project Life! I was excited to see it launched and watched as the site has grown into such a distinct and meaningful experience for users. Kudos, Jason! - Tige Nishimoto Jason, I remember being on the phone with you over the span of a few days talking this whole thing over. I believe in one our conversations, we were exploring the boundaries of names for the job/career web site and I believe Monster.com was mentioned: “Now, what the heck does a monster have to do with job searching?”

We started exploring well outside the box, thinking beyond just definition and more about the branding aspect. We began looking for a name with Personality, not necessarily functional designation. The name JibberJobber followed that line of thinking… and it turned it out to be quite catchy in a way without too much deviation from its real purpose.

But, I distinctly remember feeling energized and motivated the moment we stepped out of that box. Coming into the name JibberJobber gave the project Life! I was excited to see it launched and watched as the site has grown into such a distinct and meaningful experience for users.

Kudos, Jason!

- Tige Nishimoto

]]> By: David Tillinger http://www.jibberjobber.com/blog/2008/02/13/what-jibberjobber-might-have-been-called-branding-and-names/comment-page-1/#comment-172710 David Tillinger Wed, 13 Feb 2008 18:34:07 +0000 http://www.jibberjobber.com/blog/archives/1135#comment-172710 I think having such a unique name for your site helps the site stand out. As your list shows, there are a number of sites which already use "career" as a basis for thier names. Having an off beat and unique name differentiates you from those sites a lot more than just adding a different word to career would. As to what impression I get from the name, I'll admit that the A-Team thing did cross my mind when I first found it. I do think it conveys a sense of fun and being outside the norm. It also implies an alternative look at things beyond what a more generically named site would give. David Tillinger I think having such a unique name for your site helps the site stand out. As your list shows, there are a number of sites which already use “career” as a basis for thier names. Having an off beat and unique name differentiates you from those sites a lot more than just adding a different word to career would.

As to what impression I get from the name, I’ll admit that the A-Team thing did cross my mind when I first found it. I do think it conveys a sense of fun and being outside the norm. It also implies an alternative look at things beyond what a more generically named site would give.

David Tillinger

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