Comments on: What is YOUR Mission (Statement)? http://www.jibberjobber.com/blog/2008/03/05/what-is-your-mission-statement/ advocacy for the job seeker Mon, 15 Mar 2010 21:39:03 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike Ballard http://www.jibberjobber.com/blog/2008/03/05/what-is-your-mission-statement/comment-page-1/#comment-216908 Mike Ballard Tue, 11 Mar 2008 21:04:55 +0000 http://www.jibberjobber.com/blog/archives/1154#comment-216908 Hey Jason, This mission question is highly relevant to your branding discussion. I believe that to the extent job seekers discover their personal mission, this will assist them in developing their career branding. Branding is informed by the target audience of course, but also by purpose, mission, etc. To the extent that our branding is aligned with mission I believe it makes us that much more likely to reach our goals. Btw, Covey talks about this in The 8th Habit: he says that most job dissatisfaction results from a misalignment between the corporate mission and the employee's personal mission. My mission: Helping others (and myself) to maximize return on life. Thanks, Mike Ballard Turning Points Hey Jason,

This mission question is highly relevant to your branding discussion. I believe that to the extent job seekers discover their personal mission, this will assist them in developing their career branding. Branding is informed by the target audience of course, but also by purpose, mission, etc. To the extent that our branding is aligned with mission I believe it makes us that much more likely to reach our goals.

Btw, Covey talks about this in The 8th Habit: he says that most job dissatisfaction results from a misalignment between the corporate mission and the employee’s personal mission.

My mission: Helping others (and myself) to maximize return on life.

Thanks,
Mike Ballard
Turning Points

]]> By: JibberJobber Blog » Blog Archive » Brand Confusion and Brand Dilution http://www.jibberjobber.com/blog/2008/03/05/what-is-your-mission-statement/comment-page-1/#comment-212691 JibberJobber Blog » Blog Archive » Brand Confusion and Brand Dilution Fri, 07 Mar 2008 13:25:27 +0000 http://www.jibberjobber.com/blog/archives/1154#comment-212691 [...] What is YOUR Mission (Statement)? [...] [...] What is YOUR Mission (Statement)? [...]

]]> By: Thomas Clifford http://www.jibberjobber.com/blog/2008/03/05/what-is-your-mission-statement/comment-page-1/#comment-209289 Thomas Clifford Thu, 06 Mar 2008 00:40:35 +0000 http://www.jibberjobber.com/blog/archives/1154#comment-209289 Jason... Great riff...I love the JJ mission! It's short and memorable...perfect! Can -I- feel it? You bet! The mission statement is nicely framed and has an emotional feel to it. And my mission statement? "Capturing your organization's heart and soul on screen." So....can -you- feel that? :-) Be well, Tom Jason…

Great riff…I love the JJ mission! It’s short and memorable…perfect!

Can -I- feel it?

You bet! The mission statement is nicely framed and has an emotional feel to it.

And my mission statement?

“Capturing your organization’s heart and soul on screen.”

So….can -you- feel that? :-)

Be well,
Tom

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