Comments on: Brand Confusion and Brand Dilution http://www.jibberjobber.com/blog/2008/03/07/brand-confusion-and-brand-dilution/ advocacy for the job seeker Fri, 12 Mar 2010 22:11:57 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Murray A. Mann http://www.jibberjobber.com/blog/2008/03/07/brand-confusion-and-brand-dilution/comment-page-1/#comment-217669 Murray A. Mann Wed, 12 Mar 2008 17:32:45 +0000 http://www.jibberjobber.com/blog/archives/1156#comment-217669 Jason - Sharing your branding journey through the series of posts on the JibberJobber Branding Contest has become a valuable educational tool for your readers. Experiencing the steps of the process along with JibberJobber contributes to a practical understanding of how personal/business branding actually works. Below is a brief summary. 1. Extract Phase a. Drilling down to determine our unique promise of value to a target audience. b. Asking for and receiving feedback on how you are perceived from users, clients, colleagues, industry leaders, networking contacts, friends and others. 2. Express Phase a. Crafting your authentic brand statement. b. Communicating your brand with clarity, consistency and constantly being there for your users, prospective users, service partners and employers/organizations. 3. Exude Phase a. Aligning your environment to ensure that everything associated with you represents your brand. b. Building and nurturing your network to extend your brand. Soon we will see the increased benefits that your branding work brings to JibberJobber and us, the users. For anyone interested in the process of building a strong and compelling brand, I recommend reading all of the contest posts from the beginning and search related resources on this site. Murray Jason – Sharing your branding journey through the series of posts on the JibberJobber Branding Contest has become a valuable educational tool for your readers. Experiencing the steps of the process along with JibberJobber contributes to a practical understanding of how personal/business branding actually works. Below is a brief summary.

1. Extract Phase

a. Drilling down to determine our unique promise of value to a target audience.
b. Asking for and receiving feedback on how you are perceived from users, clients, colleagues, industry leaders, networking contacts, friends and others.

2. Express Phase

a. Crafting your authentic brand statement.
b. Communicating your brand with clarity, consistency and constantly being there for your users, prospective users, service partners and employers/organizations.

3. Exude Phase

a. Aligning your environment to ensure that everything associated with you represents your brand.
b. Building and nurturing your network to extend your brand.

Soon we will see the increased benefits that your branding work brings to JibberJobber and us, the users.

For anyone interested in the process of building a strong and compelling brand, I recommend reading all of the contest posts from the beginning and search related resources on this site.

Murray

]]> By: Jonathan David http://www.jibberjobber.com/blog/2008/03/07/brand-confusion-and-brand-dilution/comment-page-1/#comment-217144 Jonathan David Tue, 11 Mar 2008 23:37:15 +0000 http://www.jibberjobber.com/blog/archives/1156#comment-217144 Jason.. when you were out here, you did use the phrase above.. Of course that ONLY makes sense for people who get Salesforce.com. You might say: It _is_ possible to develop a system for your self that will help you manage all of you professional information, contacts, and your job search activities your self. It could be done with MS Excel, or an Access Database, or even using opensource tools, or your own perl scripts. But JibberJobber has built a working system ready for you to use. All you need to do is capture some data, and get the focus back to your Job, or Jobsearch. Doubtless you will be able to further improve this, but I think the "standalone" nature of this branding statement is more helpful, and definitive. Hope you can visit us again! Jonathan Jason.. when you were out here, you did use the phrase above.. Of course that ONLY makes sense for people who get Salesforce.com.

You might say:
It _is_ possible to develop a system for your self that will help you manage all of you professional information, contacts, and your job search activities your self. It could be done with MS Excel, or an Access Database, or even using opensource tools, or your own perl scripts. But JibberJobber has built a working system ready for you to use. All you need to do is capture some data, and get the focus back to your Job, or Jobsearch.

Doubtless you will be able to further improve this, but I think the “standalone” nature of this branding statement is more helpful, and definitive.
Hope you can visit us again!
Jonathan

]]> By: Kristen King http://www.jibberjobber.com/blog/2008/03/07/brand-confusion-and-brand-dilution/comment-page-1/#comment-216970 Kristen King Tue, 11 Mar 2008 21:39:39 +0000 http://www.jibberjobber.com/blog/archives/1156#comment-216970 Jason, I think this is a really critical point that a lot of businesses overlook. Personal branding and professional branding are related, but they are not the same thing. Elements of "Jason Alba," like your approachable style and how you view the world, must exert an impact on the company brand because you are the face of the company and, I assume, you founded it with your values as a major part of what the company does and how those things are accomplished. But regardless, there are two separate entities at play here. Great post. Kristen Jason, I think this is a really critical point that a lot of businesses overlook. Personal branding and professional branding are related, but they are not the same thing. Elements of “Jason Alba,” like your approachable style and how you view the world, must exert an impact on the company brand because you are the face of the company and, I assume, you founded it with your values as a major part of what the company does and how those things are accomplished. But regardless, there are two separate entities at play here.

Great post.

Kristen

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