I’m worse at sending holiday cards than I am at sending thank you cards! But this year is going to be different. I’m going to do it this year. Here’s my plan of attack:
- Export all my contacts who I have an address for from JibberJobber, and determine if they are holiday card recipients or not (I should have been tagging my contacts, but I haven’t been diligent in that).
- Do a mail merge from the file I get out into a word document, IF I’m going to print labels (not sure if I’m doing that or handwriting the addresses).
- Find holiday cards to send out. Most will be Christmas cards, but some will be holiday cards.
- Prepare them and get them all ready to go for a Dec 1 mailing.
I’m trying to figure out how to make this more meaningful and personal than the typical card… I’ve been at companies where they just tape them up on a wall and then throw them away… some cards simply have a name and a generic message… what could I do to make it more personal?
So I’m a newbie at this stuff… any suggestions? What am I missing? HOW DO YOU DO IT?