I should have posted this Wednesday but the fashion posts (dress for failure for men, dress for failure for women, did I cross the line?) were just too fun. I should have posted this yesterday but I got too tied up in a presentation, getting my PC back, catching up on email, and a few writing projects, so I took the blog-day off.
I hope you read this soon (a fun auction is about to close). I got an e-mail from Elizabeth Marshall, who works on book projects with authors, including Michael Port. In fact, she just coauthored a book called The Contrarian Effect: Why it Pays (BIG) to Take the Typical Sales Advice and Do the Opposite. This book is just just $13.57 (right now) at Amazon.
Why post a book on sales on my blog? Two reason… first, many of my readers have to do sales professionally, in their job. Whether they are in sales, own their own business, etc., this is good personal development to help do your job better. Second, from a CEO of Me, Inc. perspective, we all need to brush up on sales, strategy, and marketing stuff.
Here are two more things you’ll want to know about:
- The Auction: You can go bid on things they’ve collected (including 1 year of JibberJobber premium and the second edition of my LinkedIn book)… I’m sure you’ll find some EXCELLENT values there (see below for the list of things to bid on).
- The Teleseminar: I don’t know the dates, but I think they are this month. Sign up to hear Michael Port, Elizabeth Marshall, and a few hot-shot interviewers (I think I’m one of them) talk about this book, and why it makes sense to take what experts say and do the opposite.
Many Auction items are valued at hundreds of dollars, and come from people such as:
Michael Port – the Book Yourself Solid guy
John Jantsch – the Duct Tape Marketing guy
Jill Konrath – Selling to Big Companies (and mom of You Get It winner Katie Konrath)
Pam Slim - the Escape from Cubicle Nation lady
Debbie Weil – the company blog guru
Rich Sloan – the Startup Nation guy
David Meerman Scott – the New Rules of PR guy
… and a bunch of people who I don’t know or haven’t heard of.
Finally, here’s an EXCELLENT review of this book, as well as what it has to do with Seinfield and George Costanza, by personal branding guy Dan Schawbel.
So go check it out… the book on Amazon and/or the auction and/or the teleseminar!