Comments on: Yesterday My Blog Post Went To The Southwest Airlines CEO

By: Carlos Hernandez

Carlos Hernandez — Fri, 17 Oct 2008 02:13:12 +0000

I made a connection with Sandy Carter, VP at IBM who was a keynote at “Women In Technology International’s Summit” this past week in Santa Clara.

She asked the 300 plus Silicon Valley professional women how many were on Twitter, to which only 6 raised their hands.

Not to miss an opportunity, I searched for her on Twitter and introduced myself at the mixer.

Presto!

Conversation opener!

By: McKinley Group

McKinley Group — Wed, 15 Oct 2008 22:17:44 +0000

Social media has given common-folk a voice. Before the internet age, the only way to contact a CEO…was none. It was almost actually impossible. Writing a letter would inevitably end up in the wrong hands, and a CEO is far to busy to take a phone call from a customer.

But social media has given CEO’s and “important folks” a way to communicate with consumers in a quick, easy, and insightful fashion. There are many companies and CEO’s on Twitter including Zappos, Comcast, and as you already mentioned Southwest Airlines.

If you know how to use social media, it can be a very viable option in conducting excellent 2 way conversation with your audience.

By: Nancy B

Nancy B — Fri, 10 Oct 2008 21:26:48 +0000

Great followup on a great post… looks like you have a blossoming career in corporate social profile management!

By: The Simple Job Search » Blog Archive » Blog and Twitter Job Search Tip

The Simple Job Search » Blog Archive » Blog and Twitter Job Search Tip — Fri, 10 Oct 2008 16:57:54 +0000

[...] Read Jason’s blog post here, then come back and get my tips on how to adapt it to your job search. [...]

By: Kevin Donlin

Kevin Donlin — Fri, 10 Oct 2008 16:46:04 +0000

Jason,

Very cool! This can be adapted to almost any smart person’s job search as follows:

1) Find a decision maker at a firm you want to work for; this is easier with smaller companies, obviously. Begin at Linkedin, since almost everybody is there.

2) “Start work before you’re hired” by doing something that showcases ths skills/expertise you’d get paid to use if you were an employee. In your case, you displayed your expert knowledge of Linkedin.

3) Blog about it.

4) Give away the information to the target employer. Start by Tweeting to someone at the firm; email a few hours later. Call if you’re gutsy. Snail mail without fail, just to be sure.

5) If you can’t have a conversation that leads to an interview after 3 tries, email me, because I’d love to help with what you’re doing — kevin at thesimplejobsearch.com

By: Steve Levy

Steve Levy — Fri, 10 Oct 2008 16:11:16 +0000

J, the underlying issue here is whether the culture of an organization is receptive to non-standard channels of communication. I posted on my RBC blog this simple question: Do the companies on Forbes’ 200 Best Small Companies to Work list also have better than average recruiting functions? Same question would hold for larger companies – my guess is that the recruiting strategy DOES NOT factor into the equation…

You found one that really does take employment brand seriously AND is using some of the latest technology to manage the brand. Great for you!

By: Daniel Johnson, Jr.

Daniel Johnson, Jr. — Fri, 10 Oct 2008 15:49:50 +0000

Twitter has enabled me to have some really great connections with others. I wound up founding a group in Cincinnati where we meet once a month to talk about new and social media technologies and have some face-to-face networking.

Just one of the many great things of value that I’ve obtained from Twitter.

By: Thom Allen

Thom Allen — Fri, 10 Oct 2008 15:41:53 +0000

Jason, great post. I guess this goes to show, you can get in front of anyone with a little effort.

I’m glad to see more and more companies embrace platforms like Twitter to engage with their customers. It’s a topic I’m going to cover at length in my presentation at the Wasatch Business Conference in a few weeks. Get out from behind the counter and shake some hands.

Thom Allen

By: Ash

Ash — Fri, 10 Oct 2008 15:32:22 +0000

That’s a great example of how to use Twitter or any social media site. So many people are talking about the theory of using social media (including myself at times) and you’ve created a perfect scenario through example. Nice job!

I realized, yesterday, that Twitter is my Facebook/Myspace. You know, the place where you hang out all day and spend time following links, stories, ideas, etc. I encourage anyone on my blog, Facebook, Myspace, etc. to come follow me on Twitter because that’s where I am. That’s where I interact. That’s where I can respond whether I’m at the computer or in the car (but not while driving, of course). Um. Yeah. So Twitter it up.