Frequently I’m asked what social networks people should join. I have my (very cool) answer, which is more of a thought process to help YOU figure out which networks YOU should join… and I recently found a terrific analysis of a bunch of social networks.
Thanks to Susan Joyce, of Job-Hunt.org, who forwarded me a link to the Ignite “2008 Social Network Analysis Report,” which shares geographic and demographic information as well as traffic information about about 42 social networks… this report is tremendous, and should be helpful in determining which social networks you, as a job seeker or career manager, should consider joining.
After checking out the report, here are some questions I’d ask myself:
- Which networks are getting enough traffic/users that merit my involvement? In other words, is there enough traction for me to be involved?
- Which networks are getting traffic/users from the countries you need to network with? If you deal with south america you should join _____, if you deal with Asia you should join _____, etc.
- Which networks have users that are making the right amount? Don’t care to network with a bunch of kids with no income? Check the stats to see which ones to avoid. I’ll caution you, though, be aware of the “country” + “income” conflict… in other words, there might be a lot of users in your target country who seem to not make much, but in that (those) countries it might be a lot.