If we’re trying to build relationships, doesn’t it make sense that we want relationships built on respect and some appreciation? The response to a hand written thank you note will amaze you. (Yes, snail mail still works and can make a big impact in today’s technology blare.)

But you already have one. No doubt. You are preceded by your reputation — we just call it your personal brand.

We are all being watched no matter what we do, and that becomes our brand. Your MySpace, or Facebook photos sing volumes to the world…so dont just think the beer bong pic is funny.

Networking is very important in this area. While people can judge your brand from a distance, when they know you personally, you can really show them your inner self. Do not be scared to make lots of contacts with a variety of people…as some might become your evangelists and tell others about your greatness.

You, my friend, are an expert at all of this. I hope folks are listening to you!

Had to weigh in on this one – changing one’s brand isn’t quite that simple and depends on a lot of factors. First, is it an brand extension or a brand replacement?

For example, say you’re Jason, whose brand (for the sake of this example) is as a career expert. If he wants to be known as a “Career and Branding Expert”, that’s a far different change than if he wants to be known as “the Penultimate Fantasy Football Scholar”.

In the first case, it’s about changing his message somewhat – in the second, it’s an entirely different world.

Okay. I could write for hours on this one, but I won’t right now, partially because there’s work to be done, and partially because I’d have nothing left to blog about.

-Mike

Here’s my gut feeling on this.

Treat it like a relationship. You know, the kind you had as a teenager or college student where you broke up with someone but needed to move on. Move on. Get over the old brand, and move on. Do everything possible to re-brand yourself in this “new brand.”

Thanks for the post, Jason. And thanks for telling us the cow is fake!