I am asked to review LinkedIn Profiles on a regular basis – I really don’t have the time to do many, but every once in a while I like to do a healthy assessment of a LinkedIn Profile. Normally I’d do this on my LinkedIn blog but today I’ll share it with you.
If you have any LinkedIn questions, consider getting my LinkedIn for Job Seekers DVD. This is not just for job seekers… it’s a great tutorial to get up to speed on getting value out of LinkedIn (I spend the first 3 sections on Profiles).
Clint Goudie-Nice is the lucky one today… let’s start:
- THANK YOU for not putting anything in the name field except your name. Drives me nuts to see email addresses, LION, etc. (which are all against the terms of service).
- Great picture – I love it. One thing I like about this picture is how close your head is… I’ve seen a few recently where the person is like 10 or 20 feet away from the camera and I can’t make out enough details.
- The LinkedIn professional headline is … okay. You are missing an opportunity, however, to put a marketing pitch there (think 30 second commercial condensed down to a 5 second commercial). The professional headline is a great place to communicate your value-add, and will be seen in various places in the LinkedIn experience.
- You need more LinkedIn Recommendations. I know Clint personally (he bought me a burrito yesterday!), and know that Clint is an awesome systems architect… why doesn’t he have more LinkedIn Recommendations? I’d expect him to have at least 10 really awesome Recommendations. Get to work on that!
- You should have more connections. I know Clint networks a lot, and is a nice, likable (sp?) person. I talk about how to grow a relevant network in my LinkedIn DVD.
- Do you sell candles… is that your “Company?” Or is this a link to your current employer? Is your “Website” your family blog? Don’t make me guess – instead of choosing the default labels for this, choose “Other” and then type something descriptive in.
- I highlighted the things that stuck out to me as errors in grammar or spelling or formatting… I could be wrong on some, but they just looked wrong. Clint should have cleaned this up by now (I haven’t looked), but you don’t want your Summary to detract from your message and capabilities. Some people won’t care and won’t catch them … others will let errors like this become an issue. Proof your Summary, and then have about 10 others proof it and provide feedback.
- I like how Clint has a lot more than two paragraphs here… I think he’s still shy of the limit (2,000 characters), which I’d recommend he works towards.
- I like the voice, and the message, in general. Would like to see some “for example” stories.
- I think the ending could be stronger… it’s okay as-is, but I wonder how it could make more of an impression.
- I’ve never seen this before but I really like it – it solves the issue of “how do I talk about different jobs I had at the same company?” … he has done this a number of times in his profile.
- My question to Clint was, which of these add value to your branding and overall message, and which of these do not? Those that do not are distractions, or noise, and you should not show them on your Profile.
How is YOUR Profile?