I retired the You Get It Personal Branding Awards a few months ago but said I’d highlight awesome examples that would have one. Here’s one – David Kearsley’s website. You can read David’s guest post at JobMob where he breaks down the anatomy of his website… it’s an interesting post.
Here are my thoughts on David’s online strategy and use of DavidKearsley.com:
- He did it right with the domain – he owns his name!! Do you! You must! I even ate my own dog food and bought JasonAlba.com – I really think this is critical. Good job.
- Typically I don’t like dark background with light font, but this one does it for me. I don’t know why… David is a senior level executive, and this site just looks classy, professional, competent, polished… just like him.
- The logo and header are really cool – at the top his name is branded, and the tagline is Igniting > Vision | Solutions | Results … I know he’s series about CxO stuff.
- Based on his picture (gray hair), I’m guessing that David is someone who could be facing age discrimination (I write about that a lot on this blog). But he looks very with-it and current as he has ways to connect with him including Twitter, LinkedIn, Facebook, etc. Right off the bat you get the impression that he’s current with these things, which probably means he’s quite current with anything he should be.
- The About page is standard, and it’s fine. But I’m in love with the Expertise page… read the first paragraph and the first line of the second paragraph – this guy is awesome, competent and has terrific experience! I really like how he broke this out from his About page.
- I think I get what he’s doing with the “Of Interest” section – something like the You Get It perhaps? If so, I like it. I’m excited to see his BLOG get up and running…
I asked David Kearsley if he was happy he was getting famous (there was a lot of buzz when the post went up on JobMob) and his reply was:
Famous – no, but I want to be “memorable and remembered”
I’ve remembered it since I saw it – so that objective is being met.
Great job David!