Salt Lake City, UT, November 30, 2009 — Have you missed our monthly newsletters? I have too… but I didn’t want to send you one unless I had something important to share.
I’ve been waiting for three things, which are now available. Before I get into that, I want to introduce JibberJobber’s unbirthday special. Don’t worry, we only celebrate this once every year – six months after the real birthday. JibberJobber is 3.5 years old… yippee!
This special is available from now through Friday, December 11th.
To celebrate our unbirthday we are offering anyone who upgrades for one year ($99) the following premium videos:
Social Marketing Strategies for Job Seekers
Tips from a Recruiter
Blogging for Job Seekers
Twitter for Job Seekers
These are four special videos I created, all priced at $50 each. Invest $99 in your career and get 12 months of Premium JibberJobber as well as $200 worth of videos. You can watch these videos as often as you want (they are all streamed – not on DVD and not available for download).
To take advantage of this special simply login to your JibberJobber account and then choose Upgrade from the bottom menu, and upgrade for one year.
The three things I’ve been waiting for before I sent the newsletter are:
The ability to tie your Facebook account and your JibberJobber account together. Just login to Facebook and then go to JibberJobber (when you are logged out of JibberJobber) – the home page shows you how to tie the two accounts together.
To help point us in the right direction with development, I’d love to get your input on some things that are on our development list. Could you please complete a 14 question survey to let us know what new development is most important to you? http://tinyurl.com/jj-survey (this link goes to a Google survey page – it should take a few minutes to complete)
Some people hate the phrase “personal branding.” They think branding is for products or cattle, not for themselves.
Some people hate the phrase “on-brand.” Like we go on- and off-brand with frequency, or intentionally, or unintentionally?
Let me share an example of the idea of being “on-brand.” This came up at lunch last week with a good buddy of mine who is going through a career reevaluation.
We were talk about a book that he has been contemplating for the last year, as well as the new directions his career could take. He’s an independent contractor and has been for many years – he’s not looking for a job, but will be looking for new contract work.
I asked him what kind of work he wants to do in 1, 3 or 5 years – who would his client be and what would he consult on?
The answer to this question is significant for many reasons, but especially significant when he thinks about the book he should write.
My buddy said he wants to consult to business owners and directors about strategic issues – but the book he was going to write was very, very technical.
Writing a very, very technical book would brand him as a very, very technical expert. Why would a business owner consult with the techie for strategic reasons? Sure, techies are involved in strategy, and they should be brought in when evaluating decisions, but doesn’t it make sense that a strategic consultant show their expertise with a book on strategy?
This is kind of a gray example, since I think a technical book could reinforce the brand to a degree, but I would suggest another book to complement it.
I’m not saying you have to write a book to reinforce your brand, but the example is this:
If you have a brand or expertise, what tools can you use to reinforce that brand?
Some that come to mind are blogs, books, business cards, articles, email signatures, etc.
Think about your branding reinforcement tools – are they reinforcing your brand, or are they detracting (or confusing) your brand?
I met Nick Corcodilos in Savannah at a conference. He was telling a bunch of resume writers that resumes were useless, and why they were useless. I thought it was a very gutsy thing to do – come to a conference as a keynote speaker and tell all of the professionals that their chosen profession (and for many, life passion) was obsolete.
That is how Nick is: gutsy.
Nick Corcodilos is an undisputed subject matter expert and thought leader in the job search space. He has been writing for syndicated columns for years, and many thousands of people have read and benefited from his work and his perspective.
I got a chance to check out his new How to Work With Headhunters and even my expectations were exceeded – this is a terrific book and one that I recommend to anyone who is ready to really understand how recruiters play a part in your job search.
I didn’t understand – I thought recruiters found me a job when I most needed it.
Nothing further from the truth, especially in my situation.
Thankfully, one recruiter said “Jason, you’ll find a job for yourself sooner than I’ll find anything for you.”
It was then that I started to understand the job seeker / recruiter relationship.
My business evolved… my business plan was for one discrete thing, but because of various factors, things changed.
Just like your “career plan.” I put that in quotes because if you are like me, I did not have anything close to formal with my career plan.
At one point in my life the plan was to become the CEO of a Fortune 500 company. I figured it would be a decades-long process of working my way up the ladder.
When I landed my first significant job as the first IT manager to a medium sized company, I started to think that that was pretty sweet and I could do away with the huge company dream, and stay at a company that had a rich culture and was managed differently (private company vs. public company).
Six years later, when I got the ax, I had a ton of emotions, but figured it was all a part of my story, and I’d laugh about it in years to come.
It wasn’t part of the plan (who has getting laid off as part of their career plan?), but it seemed to be a common thing, so perhaps I was paying my dues.
Fast forward almost four years, and my career has taken a different path.
How has your career evolved?
Think back to when you were in school…
What did you think you would be doing now?
What did you think you’d be doing for a career in the first few years of your first real job?
How about now – did you ever imagine you’d be where you are at?
And perhaps the big question – understanding career management better, what do you think you’ll be doing in the next 5, 10, 15, 20 years?
Will it be a traditional corporate job? Will it be freelancing? Will it be investments?
Will you have one, or two streams of income? Could you have five or ten?
Will you trade money for quality-of-life, or might you trade quality-of-life for money?
Could you, would you move from Expensive City, USA to Podunk Farms, USA? Or should you go from Podunk to Expensive?
What I thought five and ten years ago is different… it has evolved.
I wonder what I’ll think five or ten years from now.
Facebook has power in numbers – and I’m amazed at the connections I’ve made because of Facebook that I didn’t make in LinkedIn. I’m also amazed at the conversation that happens in Facebook that isn’t happening elsewhere.
If you want to brush up on your Facebook understanding, or wrap your brain around a Facebook strategy for you, come on over to the webinar. It isn’t free but it will be worth it. Here’s the description:
Facebook is the website that has all eyes on it. They recently announced their 300 millionth signup. (for some perspective US Census Bureau reports the United States recently passed the 300MM mark.)
What does this mean to us as executives? How can we use Facebook as part of our career management strategy and how does it fit with LinkedIn and other social networks? Should executives even have a Facebook strategy? Considering the number of signups and visitors (hovering around 120M per month and the companies who are developing online marketing strategies that include Facebook), it is essential that we understand what it is and what we can do in it.
In this 90 minute session you will learn:
Learn how to navigate through the noise and clutter of Facebook to find information relevant to you.
Learn to set up your account and network and, once and for all, answer the question of how to separate your personal and professional contacts.
Learn to use Lists, Groups and Pages as effectively as any marketer uses them in a commercial environment.
Learn to develop a search strategy to help you network your way into key company or industry contacts.
Learn to communicate with network contacts and help them get to know you better.
Learn to keep abreast of current issues and opportunities within your network…to further develop relationships.
Learn to find relevant audiences where you can find relevant contacts and further develop your professional brand.
Learn to incorporate Facebook into an overall personal social marketing strategy.
This is a feature that has been on our list for over 18 months. We’re really excited to announce it is finally available to you (it is a premium feature).
In a nutshell, this new feature allows you to create a Log Entry by sending an email to a special email address.
When I say Log Entry, realize you can:
Also create an Action Item,
Associate it with multiple contacts, companies and job postings, and
Change the time when you get an email reminder, if it is an action item.
If you are not a Premium users use the Contact Us form and we’ll bump you up for five days so you can play around with this very super cool feature. Here’s what you do:
Go to My Account (from the main menu, when you are logged in) and then click on the Email Address Tab
Here is the page where you set it up and make it active. These are two security measures so others can’t create log entries on your behalf (not foolproof but they are pretty good).
The second/bottom section says Log Email Address. This is where you activate it.
The first thing you do is set up your unique email address. Simply put some keyword in the Keyword box – your personal, unique email address will show up as you type it – this is he email addy you will use to create a log entry. I put the word “secret” in my box…
Notice (corresponding to the numbers above):
This top sentence tells you this is NOT active yet – you can tell because the email address is RED. Once you finish the steps it will be GREEN (and active).
This is where you put your keyword.
As you type your keyword the email addresses labeled 1 and 3 will change, so you can see what your email addy will be.
Next, put in the email addresses that are authorized to create a Log Entry.
Note that you can put in multiple email addresses… just separate them with commas. I have two main email accounts I use, so I put both of those in this box. Email from other addresses to my unique address should not create Log Entries.
Finally, click on the Set Keyword button. You should notice the bold/red email addy is now bold/green.
Now, go to your email client and send an email to someone in your JibberJobber network, and BCC your new unique email addy you just created. I use BCC so people don’t “reply to all” and have a chance of creating a Log Entry. NOTE: I put in multiple email addresses – all corresponding to contacts I have in JibberJobber, and a Log Entry was created for each email address I put in the email. THAT IS COOL!
Then, within 5 minutes (we check for new emails every 5 minutes) you should see the Log Entry created on their contact record in JibberJobber. Here’s the Log Entry created when I sent to the address I have on a record in JibberJobber:
#1 is the email Subject, and #2 is the email Body.
To do the other cool stuff, like associate multiple contacts, companies or jobs, or to make it an Action Item, etc., go to that page and click the HELP icon .
Let us know if you have any feedback on this feature… thank you!
I remember when I finally understood I was supposed to followup with people on a regular basis… networking is about nurturing relationships, right?
What about the person you haven’t communicated with for years? What do you followup with them about? You might sound to pushy, with an agenda (“btw, please help me find a job!”) or you might sound to empty (“just writing to say hi, even though it’s been five years. Okay, bye now!”).
That’s why I LOVE birthdays… it’s a great opportunity to reach out with no strong agenda, but also without being empty.
I have birthday reminders set up in JibberJobber and get an email on the day someone is having a birthday. It brings me a bit of festive joy when I know someone is having their special day, and I hope that sending them a happy birthday email (cuz I’m an email-kinda-guy ).
Aside from the birthdays I have for my contacts in JibberJobber, I also get notices on Facebook and from Plaxo. In addition, when I look at my Twitter stream I sometimes catch a “happy birthday to ______!” I usually take the info from Facebook, Plaxo or Twitter and put that into JibberJobber, so I’m sure to get a birthday reminder email next year.
Consider birthday networking as part of your relationship nurturing strategy – just a simple but genuine message can help you maintain those relationships!
More on birthday networking with JibberJobber at these two posts:
Earlier this year I was with my daughter in Washington D.C. and got to visit the amazing National World War II Memorial. This is my new favorite monument/memorial in D.C. (it wasn’t there when I lived there). Walking around the memorial was a sobering, almost spiritual experience.
One of the most touching points was when I happened upon a few WWII veterans who had some WWII memorabilia on (you know those hats, with pins, sweatshirts, etc.). Many of them were in wheelchairs, I assume due to old age. They were there to remember, feel, pay respects, etc. I got choked up – it’s easy for us to see a bunch of old men and women who are there to see what Uncle Sam has put up for them, but when you think about the hardships they may have gone through – fox holes, seeing their buddies die in front of them (or in their arms), having to come to grips with killing others who may also have been husbands or wives, or mommy’s or daddy’s.
I appreciate Veteran’s Day as a day we can pause and think about and respect these warriors – people who fought for freedom and liberty.
You may already know about my special offer for military coming out deployment or transitioning out of the military. You can learn more at JibberJobber USA. This is just a little something we can do for those who are serving their country.
The second Now What book that I didn’t write is available on Amazon and as an ebook download from Happy About. The image to the right is pretty big because I LOVE how all of the people are represented by business cards, and the one in the middle (presumably YOU or ME) has hands out, ready to meet and welcome other people — how cool!
I remember a few years ago when I went to networking events and cheated… I went late and left early. I totally missed the point of the event, and missed out on opportunities to meet people who could be helpful in my job search.
Now when I go to networking events I am really looking for networking opportunities. But it is not as easy as I originally thought – to have a successful experience because of a networking event there is:
Preparation: what do you do BEFORE you go to the event.
On-site performance: not that you are performing, but I didn’t know how else to say this – you are “on!” This means you need to put fear and pride aside and get the job done – many times all this takes is starting out by saying “hi” to someone.
Post-event followup: after you meet someone, get business cards, exchange emails, what do you do? This is the key, and perhaps a great opportunity for failure (if you don’t followup).
In this book on how to work a networking event Sandy teaches you how to really, effectively get value out of your networking. I don’t care if you are networking with job seekers, business owners at the chamber of commerce meeting, at a luncheon with managers and directors, or with your target prospects – this book will help you understand how to more effectively work the room, find those key relationships, and then move forward from there.
Congratulations to first-time author Sandy Jones-Kaminski for this very useful book (see what others have said about it here)!