I am a HUGE fan of crafting an email signature that helps communicate your brand (or value prop, or whatever). Help people understand who you are and what you do and how they can help you by crafting a sharp email signature!
I recently mentioned this on a webinar and I had an attendee (Kim) email me asking for my advice on her signature… and I gave it to her!
I told her to “take it with a grain of salt” because I am responding based on my initial reaction, but I know I come across as cranky and “my way or the highway.” Really, YOU know your situation best, so perhaps something I recommend might not be what you should do. Kim was very kind, though, and said I could blog my response to her. Here’s her old email signature:
What do you think? Do you like it? Here was my critique (my comments in yellow):
Kim Bilawchuk, MBA, MEd your creds do nothing for me… not sure if it adds value for others… unless you have a scrutinizing clientele of business people who want to know you are business savvy… but I’d rather read about your wisdom and see your advice on your blog than see the MBA (I also have an MBA but I don’t put it anywhere, I don’t think my audience cares – might be diff for you)
Career Coach, MBTI Certified Practitioner (what is MBTI?? I think this just confuses people and distracts them from your value prop… it is noise, imo)
Feeling “stuck”? Not sure what’s next? Contact me today for a free career coaching consultation. shouldn’t the punctuation be INSIDE the quotes?? Otherwise, I like the invitation… makes it clear what you do…
Exploration of career goals – career assessment – resume writing – interview preparation – networking – negotiation skills very nice list to again, clarify what you do….
One thing I didn’t mention is that she signs off with her name (Kim) right above her email signature (with the first word being… Kim)…
Anyway, thanks to Kim for letting me blog the critique… now, how is YOUR email signature?