… is not hidden.
It is next door to you, at your neighbor’s house.
It is at the church you go to.
It is sitting across the table from you when you are chatting with your friends.
It is at Starbucks, on a cell phone.
It is on a Yahoo Group.
It is in your LinkedIn connections.
What is this elusive “hidden job market?”
It is simply a non-published, little-known collection of openings and opportunities that only company insiders know about.
They key is, how do you get to know about any of them?
Or maybe they key is this: how do you get the insiders to know about YOU, and what you want, and how you are the right person for the job?
The hidden job market is right in front of you, but you don’t know it, and because of poor personal branding and poor networking, it doesn’t find you.
You can try as hard as you want to find the job seeker silver bullet, but it all comes back to your brand and your network.