Last year I got an email from Linda Bidlack, and “Organization Development and Talent Management Consultant.” Linda does “Career Assessment, Job Search, and Coaching.”
I got all that from her signature.
I got something else from her signature…. check this out:
At the top is all the stuff I expect to see. She did a pretty good job on it (two lines for “tag line” or value proposition… I like it!). I left her email and her phone in because you can find it on her Contact Us page.
What’s different and cool is the tag cloud. What words pop out at you?
What message is she giving, through this top cloud?
I think this can be worked with a bit – I like the small words there because it makes the big words pop out more.
If you are a job seeker,… wait, scratch that! If you are a professional, what 10 words would you want to pop out to your audience? I’m not talking about cliche words… but words you can back up.
Then, take what she did one step further. She has a landing page that you go to if you click on any of the links (I linked the image to it, so just click on the image). Here’s what I’d recommend: On that landing page, take your 10 words that pop, and TELL THE STORY. Use P-A-R Statements to tell the story.
Can you imagine if someone clicks on one of your words/links and then goes to a page where they can read substantiated stories about how you really are, or personify, that word?
Linda, thanks for the example.
If you want to know how to do it, ask Linda