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December 27th, 2008

Here are some books I recommend:

I’m on LinkedIn — Now What??? (second edition) (paperback: $19.95, eBook: $11.95)

Book Table of Contents

Part 1: Getting started
- Ch01: Introduction
- Ch02: What is LinkedIn?
- Ch03: Your Profile
- Ch04: Account and Settings

Part 2: Making it Work for You
- Ch05: Connecting with Others
- Ch06: Searching
- Ch07: How Degrees of Separation Works
- Ch08: Recommendations
- Ch09: Jobs & Hiring
- Ch10: Services
- Ch11: LinkedIn Groups
- Ch12: LinkedIn Answers

Part 3: Wrapping it Up
- Ch13: LinkedIn for Personal Branding
- Ch14: Shady Practices
- Ch15: On Netiquette
- Ch16: Complementary Tools and Resources
- Ch17: Conclusion

I’m on Facebook — Now What??? (paperback: $19.95, eBook: $11.95)

Book Table of Contents

Introduction
Chapter 1: Getting Started
Chapter 2: Getting Involved
Chapter 3: Commonly Asked Questions
Chapter 4: Facebook Applications
Chapter 5: Privacy
Chapter 6: Your Facebook Strategy
Chapter 7: Facebook for Business(es)
Chapter 8: Facebook No-No’s
Chapter 9: Additional Resources
Conclusion
Appendix A: Non-storable Data

The Successful Introvert (paperback: $16.96, eBook: $11.95)

Book Table of Contents

Introduction
The introduction will provide an overview of the origins of the book and its purpose. It will set the context for the discussion: the dominant extroverted American culture and the misunderstandings that occur between the majority population and introverts.

Section 1­ Foundations

Chapter 1: Are You Introverted or Are You Shy?
The words introverted and shy are often used interchangeably in everyday conversation, and yet they are not the same thing. Chapter 1 explains the difference and note the overlapping and differing characteristics. In addition, this chapter will highlight well-known and successful people who have been identified as being shy or introverted and will discuss the choices they made in managing those traits. The reader will come away with a greater understanding of his or her own tendencies – “So that’s why…!”

Section 2­ Job Search and Transition

Chapter 2: Finding Job Leads
Identifying job opportunities is the first challenge in the job search process, and this chapter identifies many avenues to explore. It points out the paths that are most heavily traveled as well as those that are less widely known. Readers will learn how to find the many unadvertised jobs, as well as how to benefit from their introverted or shy traits in the process.

Chapter 3: Promoting Yourself: Creating an Effective Resume
Most people hate writing resumes, in large part because of the discomfort of having to promote themselves – the purpose of this chapter is to reduce the pain and simplify the process by addressing the stories we tell ourselves that get in our way and suggesting alternatives that reduce the discomfort of appearing boastful. Readers will learn how to uncover the most important information that will increase the effectiveness of their resume.

Chapter 4: Cultivating Connections
This chapter provides strategies for building and maintaining relationships that are important in managing both a career and a job search. Also called “networking,” this process pulls many introverted and shy people out of their comfort zone. Readers will learn specific strategies to find opportunities to comfortably cultivate relationships as both a job search and career management activity.

Chapter 5: Promoting Yourself: Interviewing
This chapter presents interviewing techniques that play to the unique strengths of those who are introverted or shy. Readers will learn how to prepare for all phases of the interview (before, during, and after), how to reduce the stress that frequently accompanies it, and how to increase their effectiveness.

Chapter 6: After You Land­Transitioning to Success
This chapter addresses the challenges of acclimating to a new job. Readers will learn how to fit into the culture and build professional relationships in the new organization, capitalizing on the strengths associated with introversion and shyness.

Section 3­ Final Thoughts

Chapter 7: Embrace Your Introversion
Finally, this chapter recaps the strengths that introverts can be proud of and can draw on as they manage their professional lives. The reader will recognize the unique and positive qualities that introverts offer.

Internet Your Way To a New Job (paperback: $16.96, eBook: $11.95)

Book Table of Contents

Introduction

Chapter 1: Building Your Brand
-What’s Your Brand
-How to Create Your Professional Brand
-Professional/ Personal Networking: LinkedIn, Facebook, Other Sites
-Writing a Blog
-Optimize Yourself – How to Use SEO to -Boost Your Google Ranking

Chapter 2: Online Career Networking
- Benefits of Online Networking
- Strategies to Build Your Network
- How to Use Your Network Online (Create Profile, Communicate, Find Contacts, Referrals)
- Top Networking Sites

Chapter 3: Online Resumes and Cover Letters
- Creating a Resume
- Targeted Resumes
- Writing Cover letters
- Targeted Cover Letters

Chapter 4: How to Job Search Online
- How to Start a Job Search
- Email / Internet Job Search Alerts
- How to Apply
- Online Job Applications
- How to Follow Up

Chapter 5: Where to Find Jobs
- Job Search Sites
- Job Search Engines
- Niche Sites
- Company Sites
- Social Networking Sites

Happy About My Resume (paperback: $16.96, eBook: $11.95)

Book Table of Contents

Introduction

Chapter 1: Tips for Your Contact Information

Chapter 2: Tips for Introducing Your Candidacy

Chapter 3: Tips for the Professional Experience Category

Chapter 4: Tips for Additional Value-Add Sections

Chapter 5: Tips for Education Section

Chapter 6: Tips for Formatting

Chapter 7: Tips for Resume Etiquette

Chapter 8: Tips for Creating Value-Add Cover Letters

Chapter 9: Resume and Cover Letter Samples

Twitter Means Business (paperback: $16.96, eBook: $11.95)

Book Table of Contents

Chapter One: “Twitter: Why you should care”
Get an overview of the service and learn about its growing relevance to businesses of all sizes. This chapter summarizes the ways firms use Twitter: In stealth mode, as a way to push out information, and – most vital – as a way to start conversations with customers.

Chapter Two: “Five Companies Using Twitter”
Dig into five detailed case studies. The famous companies profiled here – Dell, Comcast, JetBlue, Whole Foods and Zappos – have led the way in corporate Twitter use. They use the service in different ways, which shows the flexibility and versatility of this medium.

Chapter Three: “Still More Firms on Twitter”
Get more than a dozen quick-hit case studies focused on the likes of the H&R Block tax-service firm, the Mars Snacks candy supplier, the Geek Culture comic artists, the music-gear maker Sonos and software maker Evernote. Learn how Twitter is used in the media.

Chapter Four: “Twitter and Public Relations”
Read about public-relations agencies that use Twitter. As the PR industry has embraced Twitter en masse, it is persuading its business clients to give it a look. Firms such as the Graco baby-product maker use Twitter, thanks to advice from public-relations advisers.

Chapter Five: “The Twitter Experts Weigh In”
Absorb the wisdom of seasoned Twitter users. The author hosted a Twitter-based round table among social-media veterans in the Twin Cities and elsewhere. This chapter has a full transcript of the tweets from the event, which explores how Twitter means business.

Chapter Six: “Twitter Tips, Tricks and Tools”
Get Twitter basics, then dig deeper. This chapter shows you how to bend the service to your will. Tour the vast ecosystem of services and software meant to augment Twitter. Learn about Twitter competitors like Friendfeed, and how to juggle multiple services.

Happy About LinkedIn for Recruiting second edition (paperback: $69.95, eBook: $49.95)

Check out the Table of Contents here.  Want to know why this book is more than others?  Here’s why:

When you buy this book, you will also receive:

  • Free $195 job posting on LinkedIn
  • Free $200 software program, Content Capture from Broadlook Technologies
  • Free one month membership at Hireability.com – a $150 value
  • A 20% discount on any eGrabber.com product – potential $100 value
  • Password controlled access to the mp3 interviews of those interviewed for the book and others, plus additional valuable information including:
    • White papers from trainers, coaches and others on networking, using LinkedIn, etc.
    • Tutorials and how to guides on finding candidates, splits and marketing
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