“I just completed the course on LinkedIn Profile Optimization and feel that I have a strong above the fold profile which the video was mainly focused on.
The video didn’t focus on the experience section and what to write based off what you did at the company. You touched on writing mini stories for the summary and experience sections, I am not sure writing only mini stories will give the best overall picture in the experience section. Do you have another video on pluralsight that helps enhance the content for the experience section?”
This is a great question. After doing group trainings and one-on-one consultations for years, I feel like my “best answer” is jelling pretty good. Of course, there are exceptions, but in 99% of the one-on-one consultations I do, and the Profile critiques I’ve done, the answer below will be appropriate.
It’s critical to think about the LinkedIn Profile as one single marketing document. If you break up the sections of the Profile, and think about them as a critical reader (recruiter, hiring manager, prospective funder, partner, prospect, customer, etc.) might, you could probably guess that some parts are more important than others. For example, your Professional Headline is not only at the top, but it’s a part of your “mini profile,” and seen in other places on LinkedIn (other than your Profile page). On the other hand, the best way to contact me, or the seeking sections, are largely ignored (by design, because they are so far down the Profile).
If we think about the Profile as a single marketing document, the question is, what is the single message of the document? I am now counseling my consultation customers to have that single message communicated in a concise and clean way in the Professional Headline. This is what I call your “main claim,” or your primary claim. Then, your Summary has five to seven secondary claims, ALL OF THEM SUPPORTING THE MAIN CLAIM. These can be communicated in various ways, my favorite of which is the mini-stories.
Okay, so in the Pluralsight course, it’s clear how to position the secondary claims and make your Summary much better than the status quo. Derek gets that, but wonders what to do in the Experience section, which some people call the job description – the parts in each of the jobs you list in your Profile. This really isn’t a job description, although some people treat it that way. I suggest you make this more about YOU and less about the job.
How do you do that?
I think the best way is to use the exact same strategy as what you used in the Summary section. That is, secondary claims (that all support the primary claim in the Professional Headline), with mini-stories that (a) present the claim, (b) give a “for example,” and (c) quantify the results.
Mini-stories are SO powerful. When you align them with your primary claim, you give further evidence and support that your primary claim is valid, and that you are focused and understand your value.
What I normally see is resume-like statements that are super concise, and super dry and boring. Worse, they look cliche. They look like what anyone else would write that has your same job history, and is making the same claims, and is looking for the same job you are looking for.
Okay, you think, maybe that’s not so bad. To be honest with you, having resume-speak on your Profile is better than the weak, non-information that I see on too many Profiles. So kudos for having anything that helps me understand you more.
But what I’d rather see you have in your “experience” sections are mini-stories that each (a) make a claim, (b) give me a meaty for-example, and (c) tell me why it matters (ie, the quantification)… this is what we accomplish with mini-stories, and (d) support the primary claim. This last part is important so the reader doesn’t get sidetracked by irrelevant information.
That’s my recommendation… from the summary all the way down through the Experience section… claims, quantification, and alignment.
Do you have a different idea? Leave a comment and let us know!
This post was written in 2009 by Walt Feigenson, a friend in the Silicon Valley area. We met when I was in town a few years back, speaking at some job clubs, and the last time I saw him was at his house for dinner (on a different trip). The stories he has of the history of software, which he was involved with, are awesome.
And this merge technique, which might feel a little dated, is really quite powerful. YMMV, based on editions of Word/Excel… if yours doesn’t work the way he describes, figure it out and let me know in the comments what is different (that is a tactful way of saying: I’m not tech support for this tactic – good luck :))
LearnUp. Job skills training, career coaching, automatic interview scheduling for entry-level job seekers.
Jobscan.co. Analyzes job descriptions and your resume to tell you how they stack up. Free for up to 5 matches, about $90/year for more. JibberJobber has some of this functionality (read here), but jobscan is very cool and more comprehensive then our version 1 attempt.
Page Monitor. Tells you when something on a website has changed. Personally, I would suggest you forego checking page changes at this degree and just go out and network.
SnapDat. Allows you to exchange contact info from one iphone to another. I can’t figure out how to find it in the store, though…
Woo.io. Put together a wish list of your ideal job… and then they send you jobs/companies that match. Very cool concept… I have never heard of them, though.
JibberJobber. For obvious reason, this is a tech tool I can stand behind!
You may not be military-trained, but that shouldn’t stop you from understanding and following the 10 steps. This is more than a cute article with some cute ideas… I strongly urge you to follow each of the steps, in order.
Except, of course, Step 5, which says to use a spreadsheet for your contacts. Obviously you would use JibberJobber. You can start with a spreadsheet, but as you network more you’ll find the spreadsheet becomes a rats nest of information, and soon it becomes unusable.
The fine folks at JaneCo’s Sensible Solutions, who also run ProfilingPro, have offered their DISC assessment services to you.
You may have heard of DISC… it is a “behavior assessment tool based on the DISC theory… which centers on four different behavioral traits, which… are…: dominance, influence, steadiness, and compliance.” That is from wikipedia.
You’ve surely heard of the Myers-Briggs and other personality assessment tools… DISC is one that has caught on in the workplace. Here is a great write-up about DISC vs. StrengthsFinder: Compare Clifton StrengthsFinder and DISC. Personally, I think that these are all helpful tools, and the more you learn about yourself, the more prepared you are to communicate your strengths and gravitate towards a rewarding role that you are inclined to succeed in.
While your report from the assessment process is easy to read, easy to understand and therefore, easy to apply the information, JaneCo’s ProfilingPro team takes your DISC results and helps you make sense of them, and figure out how to position yourself for your next role. There are different versions of the reports. Do you need word choices for resume development, branding, professional bios, and other personal marketing materials? There’s a Resume and Cover Letter DISCstyles version for that. In fact, it’s even great for interview preparation. If this is what you need, get started here.
Are you changing careers? You can select the version that goes beyond the Resume and Cover Letter report and get the comprehensive Career Management Report. The Career Management Report will give you all the same as the Resume and Cover Letter version, PLUS, it will even list actual job titles and specific occupational codes that match your style preferences. Either version can be used for interview prep and professional development. If you need help with your career path, order this version here.
Here is some helpful information:
THE DISC-BASED REPORTS ARE TARGETED TO UNIQUENESS
Research suggests that 50-80 percent of all employed adults are in the wrong job or career. The Career Management Report helps you make career decisions and plan your changes by clarifying the job expectations, identifying the reasons for any inner conflict, revealing stressors experienced in your past or present jobs and in analyzing your perception of your “ideal job.”
PERSONAL CHARACTERISTICS AND STRENGTHS
Based on your responses, the Career Management Report will provide an understanding of your work style and identify the basic natural behaviors that you bring to the job. The report will also identify your special talents and value to the organization.
BASIC NEEDS AND WANTS
The needs and wants section of the Career Management Report will indicate what behavioral needs must be met for performance at an optimum level. You will learn more about your strengths and weaknesses. By understanding those weaknesses that may be hindering performance, you can develop an action plan to manage, mitigate or reduce them.
IDEAL WORK ENVIRONMENT PERCEPTIONS
This section of the Career Management Report compares your perception of your ideal environment with the environment best suited for your inherent traits. By identifying your ideal work environment, your report will identify specific duties and responsibilities that you enjoy and will also make you aware of those that create frustration. It will list how the job requires you to respond to problems and challenges, influence others, deal with
activity levels, respond to rules set by others and accommodate quality expectations.
RESULTS / BENEFITS
Understanding your natural behavioral style
Determining your best role in the organization and capitalizing on your unique value to secure it
Knowing behaviors necessary for job success
Discovering job titles most appropriate for your behavioral style including specific instructions to get all the necessary details on the job titles to be sure the job matches your personal criteria. (education, location, salary, job growth potential, etc.)
Understanding how to respond to everyday challenges in your specific work environment
Yesterday I posted Announcement #1. This is Announcement #2.
Today we released the Android app for JibberJobber. If you are a JibberJobber user, please download this free app and let us know what you think. The iOS app should be released soon, although Apple has a longer release process… so I really don’t know when that will be available.
This app is pretty cool. We’ve worked on the design, development, and testing for months. It’s also what I call “version 1.” The most important thing we need at this point is YOUR FEEDBACK.
If there is anything that doesn’t work right, or any part of the design that is not intuitive, or if there are features that you need/want, please let us know. Use the Contact page to let us know what we can do to improve (and, what you like). Your feedback is critical so that we can make Phase II even better.
We’d appreciate any great rankings. If you have a problem with anything, please contact us immediately so we can get it fixed… that’s a lot more effective than leaving a rant or low rank on the app store.
This is a list worth being on… JibberJobber has been on many lists over the last 10 years, but some of those lists that say they are “here are the best” are really “here are all of the sites we could find”… being on a list made up by someone who is just trying to list everything out there was not flattering.
This list is different. Hannah Morgan, The Career Sherpa, put together 43 Best Job Search Websites 2016, and included JibberJobber. Hannah is a career practitioner, subject matter expert, and a thought leader. To have her vet and include JibberJobber is meaningful.
For the last few years, I have been creating video courses on Pluralsight.com. Pluralsight has a vast library of online courses designed to help programmers be better programmers. The instructors (aka, authors) are the best of the best. They asked me to create a course on using LinkedIn, and I’ve since finished over two dozen courses for them. My courses are all under the “soft skills” umbrella, which includes job search, how to work with others, and how to excel in your job (aka, professional development).
In March of 2015 I announced (here) that you can now get access to all of my video courses on Pluralsight… this provides a great savings to you! You can easily get an account on Pluralsight with a code you get from JibberJobber. There’s an old video I put together to show you how to do this – just scroll down to the bottom of this post. Or, check out the easy, step-by-step instructions, below.
Each time you watch a Jason Alba course on Pluralsight, return to the JibberJobber Tracker and report it, and we’ll give you a 7 day upgrade on JibberJobber!
How to get access to the courses, and get free upgrades on JibberJobber:
Step 1: Login to JibberJobber
Getting a JibberJobber account gives you multiple benefits. First and foremost, it is your personal relationship management tracker, which helps you keep track of your contacts, target companies, jobs you apply to, freelancing gigs, etc. It’s your long-term career management tool. You get a free account for life and have the option to upgrade and downgrade easily. You can pay for an upgrade, or you can watch Pluralsight videos and get free upgrades.
Step 2: Click on the link in the orange box
Directly under the main menu, once you are logged in, is this orange box. If you don’t see it, go to Tools, then Pluralsight Videos, and you can proceed from there. Simply click the link in the yellow highlight to get started (and go to step 3). See the triangle icon on the top right? That will minimize this box to your main menu… which you can pull down when you want.
Step 3: Get your code
On this page, click the link on the right to get your 30 day pass code:
When you click the link, you’ll see your code… just copy that code and you’ll paste it on the next page…
Once you’ve copied the code, click the Signup on Pluralsight button.
Step 4: Signup on the special Pluralsight page
You only have 5 required fields… and they don’t ask for a credit card! This is simple, fast, and no commitment! You get here by clicking the blue Signup on Pluralsight button from step 3.
Step 5: Back in JibberJobber, turn on the Tracker
When you go back to your JibberJobber window or tab, you’ll see the blue box, step 3, has changed. Click the link, which will take you to a page to verify that you have signed up on Pluralsight (see below).
Simply click the Turn on Tracker button, and you’ll see the tracker.
Step 6: Indulge! Binge! Watch all the courses you want!
You have an unlimited pass for 30 days to watch whatever you want. Whether you watch beginner technology courses, or all of the Jason Alba courses, take advantage of the 30 days pass. Here’s a simple “hack” to help you watch courses faster: How to Lifehack Pluralsight Videos.
You get a 7 day upgrade for every Jason Alba course you watch, but browse around and check out the great entry level, intermediate, and in-depth courses that meets your needs. From programming to graphics design, user design, photography, graphics, animation, and of course professional development, there are plenty of courses to help you with your furthering education goals.
Step 7: Back in JibberJobber, go to the Tracker Page and click the eyeball icon (aka, “self report”)
Once you have turned on the tracker, you should see a page like this, with a list of courses. The icons to the right, which the three arrows are pointing at, are what you click on to say “I have watched this course,” and then we’ll add another week of JibberJobber premium to your account. Please be honest with your clicks. Even after your 30 day pass expires, you can still watch courses (if you pay for a Pluralsight account), and click on these icons to get more JibberJobber upgrades.
You can see that if you watch the same course multiple times, you will multiple upgrades. So watch what you need, as many times as you need.
Step 8: Watch more courses… you have less than 30 days left!
Okay, we give you a 30 day pass. After the 30 days, the cost of a full membership is only $30 a month. It’s a very affordable upgrade. And if you buy that, and continue to watch my courses, you can get free JibberJobber premium… which means you don’t have to pay for JibberJobber.
How can we do this? We don’t get a referral fee when you sign up on Pluralsight, but we do get a little kickback when you watch my videos. This is explained on the Pluralsight blog here. The bottom line is that watching Pluralsight courses, even though you haven’t paid for a membership, makes up for not upgrading on JibberJobber, and so we pass the benefit along to you in the form of an upgrade. It’s a win for you (great content at no cost), a win for Pluralsight (they get exposure and branding, and maybe you’ll evangelize them to your next employer) and a win for JibberJobber (because each hour you watch adds to the total royalty we get from Pluralsight… which is not insignificant). So really, watch as many courses as you want, and don’t feel bad about not paying. And please let others know how valuable the courses and content is.
I’m sure you know someone who could use the courses (who couldn’t use the courses on LinkedIn, or informational interviewing, or becoming a better listener, etc.?) this, and it helps me when you spread the word to others!
“How do you use Email2Log to add emails you receive into JibberJobber?”
This is a great question. There are a few ways to get an email into JibberJobber… let me review them:
Email2Log: when sending an email to a person
Anytime you send an email to someone, and you want to log that email into JibberJobber, use Email2Log like you normally would. This is a premium feature, but it’s easy to get Premium (you can watch my videos on Pluralsight, and for each course you watch (which you would otherwise pay $50 for from JibberJobber), you can get another 7 day upgrade). There is no limit on how many weeks you get – just be honest about how many times you watch my courses. Here’s how you do this.
Email2Log: whenNOTsending an email to a person
Let’s say that you have an email in your inbox and you want that email to end up in JibberJobber, but you DO NOT want to send a reply to the person who sent it to you. You can simply FORWARD the email to JibberJobber… it’s super easy, but there is a little bit of trickery to ensure you have the control you want (for example, let’s say that the email was sent to 10 people… but you only want it to be associated to one person… the trickery I speak of let’s you have control over that). Simply reference this post from 2012, titled What to do if you forget to BCC to JibberJobber?
How can you do it without using Email2Log?
Okay, no Email2Log. You want to go old school. Simply go into your email, copy the text you want in the Log Entry, and then go into JibberJobber and create the Log Entry (with the proper associations), and paste that text there. Simple. Just takes longer than the Email2Log option.