I am a huge, huge, huge fan of informational interviews. If you don’t believe in them I’m guessing you don’t know how to do them right (there is more than one right agenda, but there are many, many wrong ways of doing an informational interview).
WOW. In a group of university career center professionals they wondered if what Lindsay did was overkill.
What an interesting question. In a world where the job search can go on for years, where companies continue to lay off all over the place, what is overkill? Maybe calling a hiring manager too often, to many times is overkill. But putting together an awesome campaign that would make Dave Perry (Mr Guerrilla Marketing for Job Hunters) proud… that is not overkill.
Spoiler: she did not get the job she wanted at the university. In fact, after her first interview she didn’t hear back about a second interview. Crickets. That is pretty lame, but not uncommon.
So then what happened? Someone else heard about her (of course – this was all over the news and she’s become a bit of a celebrity) and hired her. Smart guy and lucky company. If this girl continues this level of initiative and creativity, and can grow and reinforce her brand, she could be a huge name.
Jill is a sales expert, training sales professionals.
You need to learn from her because as CEO of Me, Inc, you are also Chief of Sales.
If salespeople say “it often takes between 10-12 emails or phone calls before you actually connect,” and I say “you need to put your brand in front of someone seven times before you have brand recognition with them,” you should be getting a message loud and clear:
Networking is not a one-contact event. It is something that happens over time, with continual communication.
Whether you need to communicate ten times or seven times is not point… the point is that you need to do it regularly.
Check out Jill’s post and video. Here’s the key to her post:
If you are not using JibberJobber, or some other relationship management tool, how in the world are you going to try to keep track of how many contact points you’ve had with your prospects and contacts? IT IS TIME…!
Yesterday Charlotte Weeks spent an hour with us talking about the Association Industry. In my job search I had no interest in pursuing the industry but my eyes are now opened. The last few minutes showed me how much opportunity there really is there.
A week ago I did the a 2 hour 20 minute webinar on the new LinkedIn Profile.
It was awesome.
I planned to do 90 minutes but there were lots of questions submitted before, and lots coming in during the webinar. I think I answered all of them.
In this webinar we talked about everything we could think of on the Profile. The cost is $97, and the feedback I got from participants is that it was awesome and well-worth the money. I’ll be putting up testimonials as time permits (the surgery has taken a toll on my work hours).
In about 24 hours I’m going to do the new LinkedIn Profile webinar. I’m so excited… ! I’ve been going over a lot of Profiles, making notes, finding awesome stuff (and poor examples), doing research on search engine rankings (both from Google and LinkedIn), and putting together the agenda.
This webinar is going to be 90 minutes (starts at 9am MST on Thursday).
I have already gotten dozens of questions that I’ll respond to on the webinar (or in a follow-up email, if we don’t have time).
The webinar will be recorded and you’ll have access to it as soon as I get the recording posted.
One of the most exciting things, for career professionals, is that I got this webinar approved for Continuing Education Unit (CEU) credits!
Maybe that gets me overly excited but it’s really cool to think those two organizations would consider my stuff good enough for CEU credits!
In this webinar you will learn:
What to write on your LinkedIn Profile, and where to write it, so that you can be found by search engines (specifically the LinkedIn search engine and Google).
The most important things to have on your Profile, and how to make them look great.
How to engage with the reader once they find your Profile (whether it is through a search or because they clicked on a link in your email signature).
What the deal is with Endorsements. It’s brand new and has created a firestorm. Endorsements are a complete non-issue with two exceptions… one of those exceptions could be a complete game-changer.
Because LinkedIn hid or took away certain branding elements, how to make a strong branding impact with what’s left.
How to make your profile “richer” with media such as powerpoints, video, downloads, etc., and what those media items should be for optimal branding and engagement.
How to increase your chances of being contacted by a billion percent (I hate promising anything, but I’ve prospected a lot of people through LinkedIn and there is a huge difference between those who make it easy to find you and those who seem to be fine never getting contacted).
How to really optimize those Recommendations you receive (and how to tactfully and effectively ask for Recommendations).
How to get value out of other new features like Projects.
How to promote your page so that others can find your more frequently….
After you sign up we’ll send you a special, unique-to-you link to get on the webinar. Please don’t share the link, and make sure to schedule this on your calendar!
Oh yeah, two more things:
1. I will record this and give you access to the streaming recording for as long as you want. Whether you can make it tomorrow or not, you can view the recording as many times as you want for as long as you want. Please don’t share the recording with anyone (including classroom and workshop settings). If we learn you are sharing the recording you will lose access to the streaming recording.
2. I will NOT pressure-sell you on anything. This is a meat-only presentation. Come to learn, put your credit cards away, stay relaxed, and let’s take advantage of the new Profile for 2013!