Well, I finally did it – I finished the recordings for the fourth edition of LinkedIn for Job Seekers. This edition will be streaming only, which will cut the cost down on producing DVDs as well as make it easier for me to do updates.
You can check it out here.
The most apparent change in this series is the layout change. The third edition is, I think, almost two years old, and there have been a lot of changes to LinkedIn’s layout. The most notable would be the header/menu, which has significantly been pared down (some of the favorite things are missing ), and the huge, massive overhaul to the LinkedIn Profile.
Functionally, the biggest change would be the absence of LinkedIn Answers, which for many years had been my #1 favorite feature. Most of the functionality that you found in Answers can be done in Groups, but not as easily, and perhaps not as effectively. We go into that.
There were other functional changes… most of which had to do with stuff either disappearing completely or moving from a free to a premium feature. I have a free account and focus on helping you get more value from the free account.
In this video series, which is appropriate for job seekers as well as business owners (who probably feel like job seekers every morning!), I want you to learn out to OPTIMIZE.
Optimize your chance to be found when someone is searching for you – this has to do with your Profile, and somewhat what Groups you (a) are in and (b) participate in.
Optimize how you share your brand – what message are you sharing, where, how often, etc.
Optimize your Profile, and the messaging you give there. I was finally inspired to update my Profile (which is a fluid, changing project) and made some really important enhancements.
Optimize your results – we’re on LinkedIn for a reason, right? Make sure you understand that reason and work towards that reason, instead of just being there because everyone else is. I’m not about herd mentality… I want you to purposefully seek, and get, value.
The cost of this training is $50. You have access to it as long as you wish. I ask that you do not share access with others, and you don’t show it in “public settings,” like at a university. However, if you want to show a video or two at a job club, feel free to do that.
Finally, did you know we’ve been working hard on enhancing JibberJobber and making it more value-add to you? Not only have we added new functionality, and cleaned up some stuff, we dropped the price of the optional premium level by 40%… to $60. If you are interested in the awesome premium features (including the oh-so-useful Email2Log feature), you can get both the 12 month upgrade and the LinkedIn video series for only $99.
Let me know if you have any questions, and if you want me to add any other trainings into the LinkedIn series.
Whew! Glad to finally get this updated!