I am a fan of Vazquez Sounds, out of Mexico. This is a group of two brothers and their little sister, all talented musicians with a music producer dad. They put up a video on Youtube and, well, the rest is history. They seem really, really cool, and I like their music. Here’s a really cool video worth your eight minutes. I didn’t plan on sharing this with you until I got to 6:55, when one of the brothers was talking about being surprised by their success. He says they weren’t expecting any success, but it came. His advice?
“… you have to be prepared… because you never know when the boom may come…”
The boom = success
You have to be prepared because you never know when the recruiter will call.
You have to be prepared because you never know when your contact will be ready to make an introduction.
You have to be prepared because you never know when you will have that critical lunch appointment.
You have to be prepared because you never know when you’ll have a chance to interview.
You have to be prepared because you never know when you’ll have a chance to interview.
Are you prepared? Or are you wallowing in misery and self-defeating thoughts?
Watch this video – and see the parallels of your journey to a fulfilling and successful career:
He told me the DVD he made, that he used to sell for $50, is now available for a free download. I haven’t done it yet but I have no problem recommending anything from David. Just go to PutAmericaBackToWork.com, fill in the small form on the right, and he said you will get a link to download the content. He said it is big (they had to put it on a DVD), but knowing his stuff, and his passion, I would say it is worth it.
Go on over and do that. As far as I know, there are no strings attached. This is pretty cool – thanks David!
Well, I finally did it – I finished the recordings for the fourth edition of LinkedIn for Job Seekers. This edition will be streaming only, which will cut the cost down on producing DVDs as well as make it easier for me to do updates.
The most apparent change in this series is the layout change. The third edition is, I think, almost two years old, and there have been a lot of changes to LinkedIn’s layout. The most notable would be the header/menu, which has significantly been pared down (some of the favorite things are missing ), and the huge, massive overhaul to the LinkedIn Profile.
Functionally, the biggest change would be the absence of LinkedIn Answers, which for many years had been my #1 favorite feature. Most of the functionality that you found in Answers can be done in Groups, but not as easily, and perhaps not as effectively. We go into that.
There were other functional changes… most of which had to do with stuff either disappearing completely or moving from a free to a premium feature. I have a free account and focus on helping you get more value from the free account.
In this video series, which is appropriate for job seekers as well as business owners (who probably feel like job seekers every morning!), I want you to learn out to OPTIMIZE.
Optimize your chance to be found when someone is searching for you – this has to do with your Profile, and somewhat what Groups you (a) are in and (b) participate in.
Optimize how you share your brand – what message are you sharing, where, how often, etc.
Optimize your Profile, and the messaging you give there. I was finally inspired to update my Profile (which is a fluid, changing project) and made some really important enhancements.
Optimize your results – we’re on LinkedIn for a reason, right? Make sure you understand that reason and work towards that reason, instead of just being there because everyone else is. I’m not about herd mentality… I want you to purposefully seek, and get, value.
The cost of this training is $50. You have access to it as long as you wish. I ask that you do not share access with others, and you don’t show it in “public settings,” like at a university. However, if you want to show a video or two at a job club, feel free to do that.
Finally, did you know we’ve been working hard on enhancing JibberJobber and making it more value-add to you? Not only have we added new functionality, and cleaned up some stuff, we dropped the price of the optional premium level by 40%… to $60. If you are interested in the awesome premium features (including the oh-so-useful Email2Log feature), you can get both the 12 month upgrade and the LinkedIn video series for only $99.
Let me know if you have any questions, and if you want me to add any other trainings into the LinkedIn series.
I recently saw a thread referring to an article where a career “expert” said that the written resume is outdated, and we all need video resumes. I know if I heard that in my job search I would have panicked a bit. I didn’t want to spend the time, money or effort on doing something I wasn’t comfortable with (scripting, acting, video editing, etc.).
I’m here to tell you, you don’t have to worry about this off-base advice. I don’t think you are going to go into a panel interview and NOT expect to have extra copies of your resume to hand out, do you?
Furthermore, people say the LinkedIn profile is replacing a tradtional resume. If I had ten people to interview the last thing I would want to do is print off ten LinkedIn profiles, with over 50% of the printout being incomplete or irrelevant.
So what about the video resume?
The guy who made it famous was Aleksey Vayner. He made a six+ minute video that became the example of how NOT do to it. He is reportedly not alive anymore. You can watch his video resume here. Apparently he sent this to a firm and it “went viral,” and not for good reasons.
On Youtube I found a lot of examples of video resumes. Some seem to be fake, parodies, or advertising for companies. Others are actually pretty good. Again, don’t stess out with the idea that you need to have one to compete. I think they can be great, but if done poorly, I think they can make you the joke around the office (or worse, in your industry).
Here are two video interviews I like:
Graeme Anthony. It starts off kind of slow, and I’m not sure what he is going to communicate in 1 minute… BUT there are no visual distractions, and at the end of the minute he gives you links on the video to drill down on to learn more. This is really quite cool.
Mark Leruste did a GREAT job. If I watched his two minute video and thought I had to put something like this together, I would give up. This guy wins. It is awesome.
If you don’t want to, or can’t, do a video interview, then don’t worry about it. If you are going to do it, then you better do it well.
I am a huge, huge, huge fan of informational interviews. If you don’t believe in them I’m guessing you don’t know how to do them right (there is more than one right agenda, but there are many, many wrong ways of doing an informational interview).
WOW. In a group of university career center professionals they wondered if what Lindsay did was overkill.
What an interesting question. In a world where the job search can go on for years, where companies continue to lay off all over the place, what is overkill? Maybe calling a hiring manager too often, to many times is overkill. But putting together an awesome campaign that would make Dave Perry (Mr Guerrilla Marketing for Job Hunters) proud… that is not overkill.
Spoiler: she did not get the job she wanted at the university. In fact, after her first interview she didn’t hear back about a second interview. Crickets. That is pretty lame, but not uncommon.
So then what happened? Someone else heard about her (of course – this was all over the news and she’s become a bit of a celebrity) and hired her. Smart guy and lucky company. If this girl continues this level of initiative and creativity, and can grow and reinforce her brand, she could be a huge name.
Jill is a sales expert, training sales professionals.
You need to learn from her because as CEO of Me, Inc, you are also Chief of Sales.
If salespeople say “it often takes between 10-12 emails or phone calls before you actually connect,” and I say “you need to put your brand in front of someone seven times before you have brand recognition with them,” you should be getting a message loud and clear:
Networking is not a one-contact event. It is something that happens over time, with continual communication.
Whether you need to communicate ten times or seven times is not point… the point is that you need to do it regularly.
Check out Jill’s post and video. Here’s the key to her post:
If you are not using JibberJobber, or some other relationship management tool, how in the world are you going to try to keep track of how many contact points you’ve had with your prospects and contacts? IT IS TIME…!