Well, I finally did it – I finished the recordings for the fourth edition of LinkedIn for Job Seekers. This edition will be streaming only, which will cut the cost down on producing DVDs as well as make it easier for me to do updates.
The most apparent change in this series is the layout change. The third edition is, I think, almost two years old, and there have been a lot of changes to LinkedIn’s layout. The most notable would be the header/menu, which has significantly been pared down (some of the favorite things are missing ), and the huge, massive overhaul to the LinkedIn Profile.
Functionally, the biggest change would be the absence of LinkedIn Answers, which for many years had been my #1 favorite feature. Most of the functionality that you found in Answers can be done in Groups, but not as easily, and perhaps not as effectively. We go into that.
There were other functional changes… most of which had to do with stuff either disappearing completely or moving from a free to a premium feature. I have a free account and focus on helping you get more value from the free account.
In this video series, which is appropriate for job seekers as well as business owners (who probably feel like job seekers every morning!), I want you to learn out to OPTIMIZE.
Optimize your chance to be found when someone is searching for you – this has to do with your Profile, and somewhat what Groups you (a) are in and (b) participate in.
Optimize how you share your brand – what message are you sharing, where, how often, etc.
Optimize your Profile, and the messaging you give there. I was finally inspired to update my Profile (which is a fluid, changing project) and made some really important enhancements.
Optimize your results – we’re on LinkedIn for a reason, right? Make sure you understand that reason and work towards that reason, instead of just being there because everyone else is. I’m not about herd mentality… I want you to purposefully seek, and get, value.
The cost of this training is $50. You have access to it as long as you wish. I ask that you do not share access with others, and you don’t show it in “public settings,” like at a university. However, if you want to show a video or two at a job club, feel free to do that.
Finally, did you know we’ve been working hard on enhancing JibberJobber and making it more value-add to you? Not only have we added new functionality, and cleaned up some stuff, we dropped the price of the optional premium level by 40%… to $60. If you are interested in the awesome premium features (including the oh-so-useful Email2Log feature), you can get both the 12 month upgrade and the LinkedIn video series for only $99.
Let me know if you have any questions, and if you want me to add any other trainings into the LinkedIn series.
I have a bunch of people ask me why we don’t have a one-click button to pull data from LinkedIn profiles. Well, it’s against their user agreement, and I think it’s unethical, and apparently illegal.
I know other websites, apps and companies scrape LinkedIn profiles. They have a for a long time. An old desktop app called LICM (LinkedIn Contact Manager), developed by someone in Europe, did it. At the time, though, the founder apparently had permission from LinkedIn to do it (written permission!). Not everyone at LinkedIn got the memo and users of LICM found they were locked out of their accounts because they had violated the user agreement. This was back in 2006 or 2007… YUCK!
I have had conversations with various LinkedIn employees about having an interface. Even after they created their “open API” I couldn’t do it. Finally I found out that LinkedIn considered JibberJobber competitive, and they wouldn’t allow us to API.
The bottom line is that if we do something, I want to do it legally and ethically. I don’t ever want to put YOUR LinkedIn access/account in jeopardy. So, we don’t have an interface, even though there are other sites that illegally scrape (and LinkedIn hasn’t gone after them).
Whew! Thank goodness for long holidays when the rest of the world has a couple of weeks of (and doesn’t respond to email) I spent all of last week and all of today updating the 4th edition of I’m on LinkedIn – Now What??? and sent it to the publisher a couple of minutes ago.
My next big project is to redo the LinkedIn for Job Seekers DVD… I expect to take all of this week and next week to do that.
I’ll let you know when those two things are available…
I was thinking about the years-old argument of JibberJobber vs. LinkedIn. ”How is JibberJobber different than LinkedIn?” Or, “I’m using LinkedIn already, I don’t need to use JibberJobber.”
One reason I wrote I’m on LinkedIn – Now What??? was because I heard this argument 7+ years ago when we started JibberJobber. My response then was that JibberJobber is a great complement to LinkedIn. People still couldn’t get past the “I’m using LinkedIn as a networking tool, I don’t want to duplicate efforts.” I found that being the author of the book on LinkedIn allowed me to have a conversation as a LinkedIn expert, not a LinkedIn competitor. It was motivating factor in writing the book.
Today I hear the same question, although less frequently. The answer is still the same: JibberJobber is a great complement to LinkedIn.
A short generalization is this:
Use LinkedIn to find and be found by people. Perhaps you can communicate with them (messaging through Groups, direct messaging, commenting on their stuff, etc.). Some of the stuff you do will be visible to others (which means, don’t expect much privacy).
Use JibberJobber to organize your job search and track/manage relationships with people. JibberJobber is like a private Salesforce.com, Goldmine, Act!, Highrise, or other CRM (customer relationship management software), with a focus on relationships and contacts and not on sales. What you do in JibberJobber is private (unless you want to share certain things with certain people).
For example, you want to network into a company to pursue and opportunity you heard about. Use LinkedIn to do research on the company, who works there, how you can network into them.
Then COMMUNICATE with someone. Whether you reach out through a Group message, or you find their number or email, or you go to their office and ask for a meeting with someone, or you go all guerrilla marketing on them and send them the Dave Perry Coffee Cup… you need to talk to someone and start that relationship.
Now, can you go back into LinkedIn and make private notes on who you talked to, what their cell number is (not listed on their LinkedIn Profile but you have a business card or email signature), what you talked about, when to follow-up, etc?
This is where JibberJobber comes in. You will put your new contact’s information into JibberJobber and make a “Log Entry” with details you don’t want to forget for a future conversation. You can associate your contact record to the target company, which means as you meet more people and apply to more jobs at that company, you can easily track your activities for that company.
As you add companies, jobs and contacts to JibberJobber, and associate them to one another, and write Log Entries and create Action Items, you have a central hub to store all of this critical career management information.
You can’t tell me that sales professionals will ONLY use LinkedIn. I guarantee you they are using LinkedIn to find prospects, research them, and hopefully find contact information. But once they get on the phone or in person, and as they network into target companies, they are using a CRM to keep track of the progress with the relationship and their networking.
As a job seeker, if you only use LinkedIn, you are missing a critical component in your career management toolbox.
Most of the JibberJobber features are free. There are a handful of things you can upgrade for. Our maximum upgrade is $9.95 or less per month (you get discounts if you buy in bulk). Free is pretty inexpensive for a tool that empowers you so much.
Robyn Feldberg is a friend and resume professional in Dallas. She emailed me a while back sharing an idea she came up with to enhance Pete Danielsen’s LinkedIn Profile Summary… I LOVED her idea! Pete and Robyn gave me permission to share the idea here.
The Summary is simple but executed well. Let me reiterate that: you can duplicate the idea, but you might miss the mark. Notice what they have done reinforces Pete’s brand very well.
Robyn and Pete came up with a list of “Top 10 Random Things About” Pete:
Again, this is not a complex idea. Lists are common. But this is the best executed list I’ve seen, with a strong emphasis on helping you reinforce his brand. I bet people will fully read through this more than they might fully read through regular narrative (which can be done very well but usually is not).
In about 24 hours I’m going to do the new LinkedIn Profile webinar. I’m so excited… ! I’ve been going over a lot of Profiles, making notes, finding awesome stuff (and poor examples), doing research on search engine rankings (both from Google and LinkedIn), and putting together the agenda.
This webinar is going to be 90 minutes (starts at 9am MST on Thursday).
I have already gotten dozens of questions that I’ll respond to on the webinar (or in a follow-up email, if we don’t have time).
The webinar will be recorded and you’ll have access to it as soon as I get the recording posted.
One of the most exciting things, for career professionals, is that I got this webinar approved for Continuing Education Unit (CEU) credits!
Maybe that gets me overly excited but it’s really cool to think those two organizations would consider my stuff good enough for CEU credits!
In this webinar you will learn:
What to write on your LinkedIn Profile, and where to write it, so that you can be found by search engines (specifically the LinkedIn search engine and Google).
The most important things to have on your Profile, and how to make them look great.
How to engage with the reader once they find your Profile (whether it is through a search or because they clicked on a link in your email signature).
What the deal is with Endorsements. It’s brand new and has created a firestorm. Endorsements are a complete non-issue with two exceptions… one of those exceptions could be a complete game-changer.
Because LinkedIn hid or took away certain branding elements, how to make a strong branding impact with what’s left.
How to make your profile “richer” with media such as powerpoints, video, downloads, etc., and what those media items should be for optimal branding and engagement.
How to increase your chances of being contacted by a billion percent (I hate promising anything, but I’ve prospected a lot of people through LinkedIn and there is a huge difference between those who make it easy to find you and those who seem to be fine never getting contacted).
How to really optimize those Recommendations you receive (and how to tactfully and effectively ask for Recommendations).
How to get value out of other new features like Projects.
How to promote your page so that others can find your more frequently….
After you sign up we’ll send you a special, unique-to-you link to get on the webinar. Please don’t share the link, and make sure to schedule this on your calendar!
Oh yeah, two more things:
1. I will record this and give you access to the streaming recording for as long as you want. Whether you can make it tomorrow or not, you can view the recording as many times as you want for as long as you want. Please don’t share the recording with anyone (including classroom and workshop settings). If we learn you are sharing the recording you will lose access to the streaming recording.
2. I will NOT pressure-sell you on anything. This is a meat-only presentation. Come to learn, put your credit cards away, stay relaxed, and let’s take advantage of the new Profile for 2013!
I’ve been working on the content of my 90 minute webinar for the new LinkedIn Profile. It was supposedly going to be rolled out to everyone by end of year last year, but my Profile is still missing some of the new stuff (namely, the ability to add rich media).
The webinar will be on Jan 17th at 9am Mountain Time – you can sign up here (the price goes up on Jan 11th). There are bonuses listed on this page:
I’ve spent time going through the new Profile line by line. It’s cool, but it’s different.
Some things are the same, like the need to write to a human being (the reader), and tell your stories.
Other things are different, like how your Groups are showing, and of course the quasi-new skills and endorsements.
Some people have pictures that were good for the old Profile, but are too small for the new one, so they have a goofy looking THICK border around their picture.
LinkedIn is a place to FIND and BE FOUND. In the webinar we’ll focus on being found, and what impression you are leaving when people find you.
Again, in this webinar I will NOT use it as a 90 minute session to try and sell you on something else. This will be a lot of meaty content, with time to answer your questions… and that’s it. Solid content, no pressure.
Choose one of these as a bonus:
The LinkedIn for Job Seekers DVD (normally a $54 value), OR
A personalized LinkedIn Profile critique (normally $99). I will do these AFTER the webinar, so you can make some changes based on what we talk about on the webinar, and send you a video recording. Usually between 12 and 15 minutes, from top to bottom of your Profile, OR
One year premium of JibberJobber (normally $99). JibberJobber is the CRM for professionals to help organize a job search, or if you are not in a job search, to help manage relationships with your personal and professional contacts. Entrepreneurs and solopreneurs use JibberJobber to help keep their contacts organized and nurtured with JibberJobber.
This webinar is… how do I put this: not free. I like doing free stuff, but my accountant likes it when I charge for my services, knowledge, passion, etc.
I have done over 100 presentations on LinkedIn, and I know this is going to be worth it the price.
Who should come? Everyone who is on LinkedIn, period. These new changes have a HUGE impact on your Profile. Some have said LinkedIn “blew up” their Profile, others have had things disappear without their knowledge, and others have their picture messed up.
Not only that, but changes with the Apps (changes = they went away) and what they are replaced with is powerful, but I’m sure we’ll see gross abuses of the power (embedding video for Funny or Die? Oh boy… :/)
Come join us on the 17th. If you can’t, I’m recording it and you can access the recording.
I finally got it… the new LinkedIn Profile Now I can dig into the Profile and see what’s up.
First thing I notice, I need a new picture since the current one emphasizes my balding too much. I even had a company contact me and say they could doctor up the image to make me less balding :p
Second thing I notice is that my slideshare is slideGONE. I’ll dig in more, but more than one person has said LinkedIn has “blown up” their Profile, and they are frustrated.
Check out this comment from John who is pretty made about the changes… he even uses ALL CAPS to stress his unhappiness with it (and signs off as “Disgusted in PA”)
On another note, do you know the difference between Like, Comment and Share on LinkedIn? One is useless, the other is all-powerful, and the third is… hardly useful (but still okay). Check out this post to learn about it: LinkedIn: Like vs Share vs Comment
Finally, I’m doing a New LinkedIn Profile webinar on January 17th. It is discounted right now to $97 and includes bonus goodies, and my commitment to not upsell you on anything during the webinar. Learn more here and sign up. The new Profile, and the announcement that Apps went away (and are being replaced) is HUGE, and impacts about, oh, 187,000,000 people.
If you’ve been on my webinars you know I tell it like it is, I don’t drink the kool-aid and try to convince you to upgrade, and I don’t go through link by link to tell you stuff that is boring. This is for busy people to optimize their LinkedIn Profile. You can sign up here.