Robyn Feldberg is a friend and resume professional in Dallas. She emailed me a while back sharing an idea she came up with to enhance Pete Danielsen’s LinkedIn Profile Summary… I LOVED her idea! Pete and Robyn gave me permission to share the idea here.
The Summary is simple but executed well. Let me reiterate that: you can duplicate the idea, but you might miss the mark. Notice what they have done reinforces Pete’s brand very well.
Robyn and Pete came up with a list of “Top 10 Random Things About” Pete:
Again, this is not a complex idea. Lists are common. But this is the best executed list I’ve seen, with a strong emphasis on helping you reinforce his brand. I bet people will fully read through this more than they might fully read through regular narrative (which can be done very well but usually is not).
In about 24 hours I’m going to do the new LinkedIn Profile webinar. I’m so excited… ! I’ve been going over a lot of Profiles, making notes, finding awesome stuff (and poor examples), doing research on search engine rankings (both from Google and LinkedIn), and putting together the agenda.
This webinar is going to be 90 minutes (starts at 9am MST on Thursday).
I have already gotten dozens of questions that I’ll respond to on the webinar (or in a follow-up email, if we don’t have time).
The webinar will be recorded and you’ll have access to it as soon as I get the recording posted.
One of the most exciting things, for career professionals, is that I got this webinar approved for Continuing Education Unit (CEU) credits!
Maybe that gets me overly excited but it’s really cool to think those two organizations would consider my stuff good enough for CEU credits!
In this webinar you will learn:
What to write on your LinkedIn Profile, and where to write it, so that you can be found by search engines (specifically the LinkedIn search engine and Google).
The most important things to have on your Profile, and how to make them look great.
How to engage with the reader once they find your Profile (whether it is through a search or because they clicked on a link in your email signature).
What the deal is with Endorsements. It’s brand new and has created a firestorm. Endorsements are a complete non-issue with two exceptions… one of those exceptions could be a complete game-changer.
Because LinkedIn hid or took away certain branding elements, how to make a strong branding impact with what’s left.
How to make your profile “richer” with media such as powerpoints, video, downloads, etc., and what those media items should be for optimal branding and engagement.
How to increase your chances of being contacted by a billion percent (I hate promising anything, but I’ve prospected a lot of people through LinkedIn and there is a huge difference between those who make it easy to find you and those who seem to be fine never getting contacted).
How to really optimize those Recommendations you receive (and how to tactfully and effectively ask for Recommendations).
How to get value out of other new features like Projects.
How to promote your page so that others can find your more frequently….
After you sign up we’ll send you a special, unique-to-you link to get on the webinar. Please don’t share the link, and make sure to schedule this on your calendar!
Oh yeah, two more things:
1. I will record this and give you access to the streaming recording for as long as you want. Whether you can make it tomorrow or not, you can view the recording as many times as you want for as long as you want. Please don’t share the recording with anyone (including classroom and workshop settings). If we learn you are sharing the recording you will lose access to the streaming recording.
2. I will NOT pressure-sell you on anything. This is a meat-only presentation. Come to learn, put your credit cards away, stay relaxed, and let’s take advantage of the new Profile for 2013!
I’ve been working on the content of my 90 minute webinar for the new LinkedIn Profile. It was supposedly going to be rolled out to everyone by end of year last year, but my Profile is still missing some of the new stuff (namely, the ability to add rich media).
The webinar will be on Jan 17th at 9am Mountain Time – you can sign up here (the price goes up on Jan 11th). There are bonuses listed on this page:
I’ve spent time going through the new Profile line by line. It’s cool, but it’s different.
Some things are the same, like the need to write to a human being (the reader), and tell your stories.
Other things are different, like how your Groups are showing, and of course the quasi-new skills and endorsements.
Some people have pictures that were good for the old Profile, but are too small for the new one, so they have a goofy looking THICK border around their picture.
LinkedIn is a place to FIND and BE FOUND. In the webinar we’ll focus on being found, and what impression you are leaving when people find you.
Again, in this webinar I will NOT use it as a 90 minute session to try and sell you on something else. This will be a lot of meaty content, with time to answer your questions… and that’s it. Solid content, no pressure.
Choose one of these as a bonus:
The LinkedIn for Job Seekers DVD (normally a $54 value), OR
A personalized LinkedIn Profile critique (normally $99). I will do these AFTER the webinar, so you can make some changes based on what we talk about on the webinar, and send you a video recording. Usually between 12 and 15 minutes, from top to bottom of your Profile, OR
One year premium of JibberJobber (normally $99). JibberJobber is the CRM for professionals to help organize a job search, or if you are not in a job search, to help manage relationships with your personal and professional contacts. Entrepreneurs and solopreneurs use JibberJobber to help keep their contacts organized and nurtured with JibberJobber.
This webinar is… how do I put this: not free. I like doing free stuff, but my accountant likes it when I charge for my services, knowledge, passion, etc.
I have done over 100 presentations on LinkedIn, and I know this is going to be worth it the price.
Who should come? Everyone who is on LinkedIn, period. These new changes have a HUGE impact on your Profile. Some have said LinkedIn “blew up” their Profile, others have had things disappear without their knowledge, and others have their picture messed up.
Not only that, but changes with the Apps (changes = they went away) and what they are replaced with is powerful, but I’m sure we’ll see gross abuses of the power (embedding video for Funny or Die? Oh boy… :/)
Come join us on the 17th. If you can’t, I’m recording it and you can access the recording.
I finally got it… the new LinkedIn Profile Now I can dig into the Profile and see what’s up.
First thing I notice, I need a new picture since the current one emphasizes my balding too much. I even had a company contact me and say they could doctor up the image to make me less balding :p
Second thing I notice is that my slideshare is slideGONE. I’ll dig in more, but more than one person has said LinkedIn has “blown up” their Profile, and they are frustrated.
Check out this comment from John who is pretty made about the changes… he even uses ALL CAPS to stress his unhappiness with it (and signs off as “Disgusted in PA”)
On another note, do you know the difference between Like, Comment and Share on LinkedIn? One is useless, the other is all-powerful, and the third is… hardly useful (but still okay). Check out this post to learn about it: LinkedIn: Like vs Share vs Comment
Finally, I’m doing a New LinkedIn Profile webinar on January 17th. It is discounted right now to $97 and includes bonus goodies, and my commitment to not upsell you on anything during the webinar. Learn more here and sign up. The new Profile, and the announcement that Apps went away (and are being replaced) is HUGE, and impacts about, oh, 187,000,000 people.
If you’ve been on my webinars you know I tell it like it is, I don’t drink the kool-aid and try to convince you to upgrade, and I don’t go through link by link to tell you stuff that is boring. This is for busy people to optimize their LinkedIn Profile. You can sign up here.
On that page, click the image a little towards the right. You don’t even have to put your email in or anything – direct access (the file is here… or heck, just click the image right there –>).
On page 20 there’s a link to the JibberJobber Career Management Group.
Maybe next year he’ll do a 12 days for JibberJobber
If you don’t know the name, Dave Perry is one of the savviest job search guys I know. Actually, he’s a recruiter who just happened to write the Guerrilla Marketing for Job Hunters book. Awesome guy, and fun to hang out with
I just got back from a run to the post office. I had a box full of envelopes and packages of the new LinkedIn for Job Seekers III DVD. This went out to coaches and resume writers, as well as individuals who bought it on their own, as well as people who got Bundle 1 or Bundle 2.
I LOVE shipping DVDs.
More than that, I love the conversations I’ve had with career professionals in the last few weeks as I invited them to pre-purchase the DVDs. I’m amazed at the trust they have in me, and their enthusiasm for incorporating this into their offerings.
I’m a pretty normal guy but talking with colleagues, partners and JibberJobber users can tend to make me feel pretty special.
Thank you, for your support!
(Note: while I found one type-o on the DVD, another one totally eluded me. But when I picked up the disks it jumped out and punched me in the nose…. that will be an error to fix for the next edition of the DVD! I’ve you find the mistake I’ll give you a pony a virtual high five!)
Making the LinkedIn for Job Seekers DVD is really easy!
Okay, actually it’s NOT easy at all.
There is a lot involved in getting a DVD that you can put into your DVD player and watch.
After many, many hours of planning, preparation, recording, editing and technical stuff, I finally burned an “image” of the DVD from my video team. I’m testing in a few more devices, and then will send it to the “replication” company, which will burn and shrink wrap about 1,000 copies.
I hope to start shipping this DVD by mid-June. Here’s what’s on the DVD:
Introduction to LinkedIn for Job Seekers
Profile: Above the Fold (Part I)
Profile: Above the Fold (Part II)
Profile: Below the Fold
Profile: Add a Video
Group Admins: Owning a Group
Advanced People Search
Communicating with Others
Inviting People to Connect
Answers: Asking Questions
Answers: Answering Questions
Manage Your Settings
BONUS: Now, 10 Things to Do
BONUS: 20 Questions
BONUS: Export Contacts
BONUS: Cleaning the Export
BONUS: Importing into JibberJobber
There are 5 completely new tracks here. Skills, Group Administration (why own a Group), and inviting people to connect are new topics. I broke Recommendations into two parts. Profile: Above the Fold is now two parts.
Everything has been recorded with the latest interface on LinkedIn, with two or three exceptions. The clips are all shorter than the last edition, too. More getting straight to the point, and less frou-frou from me