<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>JibberJobber Blog &#187; Multiple Streams of Income</title>
	<atom:link href="http://www.jibberjobber.com/blog/category/multiple-streams-of-income/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jibberjobber.com/blog</link>
	<description>advocacy for the job seeker</description>
	<lastBuildDate>Fri, 20 Nov 2009 14:26:07 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Gary Vaynerchuk &#8211; CRUSH IT</title>
		<link>http://www.jibberjobber.com/blog/2009/10/13/gary-vaynerchuk-crush-it/</link>
		<comments>http://www.jibberjobber.com/blog/2009/10/13/gary-vaynerchuk-crush-it/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 12:15:51 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Income Security]]></category>
		<category><![CDATA[Monthly Winner]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2899</guid>
		<description><![CDATA[I retired the Personal Branding Award series a few months ago and said I was going to start a new series&#8230;. well, this is it.  I want to interview people who are doing something DIFFERENT.
There is an irony I live with every day.  Some people think I am hear to help you land your next [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://crushitbook.com/"><img class="alignright size-full wp-image-2901" title="crush_it_book" src="http://www.jibberjobber.com/blog/wp-content/crush_it_book.png" alt="crush_it_book" width="166" height="225" /></a>I retired the <a href="http://www.jibberjobber.com/blog/category/monthly-winner/">Personal Branding Award series</a> a few months ago and said I was going to start a new series&#8230;. well, this is it.  I want to interview people who are doing something DIFFERENT.</p>
<p>There is an irony I live with every day.  Some people think I am hear to help you land your next gig&#8230; to find your dream job.</p>
<p>You see, I personally don&#8217;t think a dream job exists&#8230; not in the way it did a few decades ago.  Even if you find the dream job you might not have it after 6 months or 6 years.</p>
<p><strong>You are always in transition, always a job seeker, and thus, always CEO of Me, Inc.</strong></p>
<p>Part of that, as I&#8217;ve mentioned before, is to figure out personal income security.</p>
<p>That&#8217;s what this series is about &#8211; thinking outside the box of &#8220;I&#8217;m getting my dream job soon!&#8221; to &#8220;I think there are other ways to crack this (income security) nut!&#8221;</p>
<p>Welcome the first person in the series &#8211; Gary Vaynerchuk (aka, GaryVee).</p>
<p>Gary is beyond a rockstar, although he&#8217;ll deny it.  His energy makes me think all I&#8217;m suited for is a government job&#8230; but he claims it  is not the craziness or energy that makes you WIN.  No, not win, that makes you <a href="http://crushitbook.com/">CRUSH IT!</a> Crush it is the name of his new book, which should start shipping today.</p>
<p>I interviewed Gary for about 45 minutes, you can listen on the BlogTalkRadio channel.  Lots of gems to apply to your own career here.</p>
<p><a href="http://www.blogtalkradio.com/JibberJobber/2009/10/06/Gary-Vaynerchuk-Crush-It-and-his-career"><img class="size-full wp-image-2900 alignnone" title="Gary Vaynerchuk - Crush It author on our careers" src="http://www.jibberjobber.com/blog/wp-content/btr_garyvee.png" alt="Gary Vaynerchuk - Crush It author on our careers" width="228" height="123" /></a></p>
<p>And check out his book <a href="http://crushitbook.com/">Crush It </a>- it&#8217;s less than $15 at Amazon.  I&#8217;ve got mine in the mail and I&#8217;m anxious to get into it!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/10/13/gary-vaynerchuk-crush-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Networking Entrepreneur</title>
		<link>http://www.jibberjobber.com/blog/2009/09/14/the-networking-entrepreneur/</link>
		<comments>http://www.jibberjobber.com/blog/2009/09/14/the-networking-entrepreneur/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 13:22:17 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Already Employed]]></category>
		<category><![CDATA[Joe Job Seeker]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>
		<category><![CDATA[Seeker Advocates]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2812</guid>
		<description><![CDATA[Friday I said I&#8217;d share a bonus idea regarding the business of cleaning garbage cans&#8230;. they guy I wrote about it supposedly makes $300 &#8211; $400 a day.
I was talking to my unemployed cousin about doing this and I said:
I guarantee you, as you knock on doors, whether you get the job cleaning the garbage [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jibberjobber.com/blog/2009/09/11/jeremy-hank-pays-to-get-his-garbage-can-cleaned/">Friday I said</a> I&#8217;d share a bonus idea regarding the <a href="http://www.jibberjobber.com/blog/2009/09/11/jeremy-hank-pays-to-get-his-garbage-can-cleaned/">business of cleaning garbage cans</a>&#8230;. they guy I wrote about it supposedly makes $300 &#8211; $400 a day.</p>
<p>I was talking to my unemployed cousin about doing this and I said:</p>
<blockquote><p>I guarantee you, as you knock on doors, whether you get the job cleaning the garbage can or not, people will ask you what kind of work you are looking for.</p></blockquote>
<p>Think about it&#8230; if you do this you are showing a good, strong attitude, work ethic, creativity, humility, etc.  These are things that employers look for.  I&#8217;d gladly introduce someone like this to a networking contact.  I&#8217;m not positive that this person would be the right hire, but this person is out doing something to make it happen, rather than wait for the job to come in.</p>
<p>This might be one of the best networking tactics you employ &#8211; and you can make some serious money each day!</p>
<p><fieldset>Next week I&#8217;ll be in Maryland, D.C. and Virginia &#8211; can we meet sometime?  <a href="http://www.jibberjobber.com/blog/2009/08/07/my-upcoming-trip-to-washington-dc-maryland-virginia/"><strong>Check out my schedule here</strong></a>.</fieldset></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/09/14/the-networking-entrepreneur/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jeremy Hanks Pays To Get His Garbage Can Cleaned</title>
		<link>http://www.jibberjobber.com/blog/2009/09/11/jeremy-hank-pays-to-get-his-garbage-can-cleaned/</link>
		<comments>http://www.jibberjobber.com/blog/2009/09/11/jeremy-hank-pays-to-get-his-garbage-can-cleaned/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 12:06:12 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Already Employed]]></category>
		<category><![CDATA[Joe Job Seeker]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2810</guid>
		<description><![CDATA[I was checking out some local Utah business blogs and read one of my favorite entrepreneurs, Jeremy Hanks.  I&#8217;ve met Jeremy on a number of occasions and love watching the progress of his super-cool company.  He has achieved a lot and I look up to him as an example.
He recently wrote a blog post called [...]]]></description>
			<content:encoded><![CDATA[<p>I was checking out some local Utah business blogs and read one of my favorite entrepreneurs, <a href="http://www.jeremyhanks.com">Jeremy Hanks</a>.  I&#8217;ve met Jeremy on a number of occasions and love watching the progress of his super-cool company.  He has achieved a lot and I look up to him as an example.</p>
<p>He recently wrote a blog post called <a href="http://www.jeremyhanks.com/2009/09/03/unique-service-hard-work-opportunity/"><strong>Unique Service + Hard Work = Opportunity</strong></a>.  This is a terrific story, and one that we can learn from.  It starts:</p>
<blockquote><p>A couple days ago, I got a knock on my door, and a guy that was wearing blue rubber gloves was there when I opened it. He said something like: “I lost my job a while back, and got sick of not working, so I’m out providing a service today. I’ll clean out your garbage cans for $10 each, or two for $15. I use a pressure washer and industrial strength bleach and I literally climb inside them and scrub them by hand.”</p>
<p>I hired him on the spot, for two reasons: 1. my garbage cans were nasty; 2. I’d have hired him anyway, because here’s a guy down on his luck making his own.</p>
<p><a href="http://www.jeremyhanks.com/2009/09/03/unique-service-hard-work-opportunity/">read the entire story here&#8230; </a></p></blockquote>
<p>The story is awesome&#8230; remember the <a href="http://www.jibberjobber.com/blog/2009/09/09/thom-singer-on-the-job-search/">Thom Singer post</a> where I talk about pride and humility?  I doubt this guy is too proud&#8230; don&#8217;t you think? In the next paragraph it says:</p>
<blockquote><p>He says a lot of days, he makes $300-$400&#8230;</p></blockquote>
<p>Can you believe this?  I absolutely love this.</p>
<p>$300 &#8211; $400 &#8211; that is a lot of money.  Here&#8217;s the math:</p>
<blockquote><p>$300 * 5 days = $1,500/week</p>
<p>$1,500 * 4.33 weeks in a month (avg) = $6,495/month</p>
<p>$6,495 * 12 months = $77,940/year</p></blockquote>
<p><strong>That is a LOT of money.</strong></p>
<p>In my neighborhood we have a ton of people who want to mow our lawn, or do our carpets.  But never have I had anyone come up to wash my garbage cans for $10.  I would pay it on the spot.</p>
<p>Why am I sharing this with you?  Some of you are beyond getting anywhere with your job search.  This is an idea that can help you pay your bills&#8230; even save your house from foreclosure.</p>
<p><span style="color: green;"><strong>Want a bonus idea?  Check the blog on Monday and I&#8217;ll share why this business idea is the bomb.</strong></span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/09/11/jeremy-hank-pays-to-get-his-garbage-can-cleaned/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Interview with Amy Franko (LinkedIn Tips, Thoughts on being an entrepreneur, etc.)</title>
		<link>http://www.jibberjobber.com/blog/2009/08/31/interview-with-amy-franko-linkedin-tips-thoughts-on-being-an-entrepreneur-etc/</link>
		<comments>http://www.jibberjobber.com/blog/2009/08/31/interview-with-amy-franko-linkedin-tips-thoughts-on-being-an-entrepreneur-etc/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:38:29 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Already Employed]]></category>
		<category><![CDATA[Coaches]]></category>
		<category><![CDATA[Income Security]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2776</guid>
		<description><![CDATA[A few weeks ago I was interviewed by Amy Franko, a business coach out of Ohio.  We had a very nice interview where we talked about a number of things &#8211; you can get a download of the interview (as well as a transcription) from this page (I&#8217;m #4).
Some of the stuff we talk about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://amyfranko.com/engagingconversations/"><img class="alignright size-full wp-image-2777" title="Amy Franko - business coach" src="http://www.jibberjobber.com/blog/wp-content/amy_franko2.png" alt="" width="108" height="151" /></a>A few weeks ago I was interviewed by <a href="http://amyfranko.com">Amy Franko</a>, a business coach out of Ohio.  We had a very nice interview where we talked about a number of things &#8211; you can get a download of the interview (as well as a transcription) <a href="http://amyfranko.com/engagingconversations/"><strong>from this page</strong></a> (I&#8217;m #4).</p>
<p>Some of the stuff we talk about (her audience is not job seekers, it&#8217;s entrepreneurs):</p>
<ul>
<li>thoughts on being an entrepreneur,</li>
<li>stuff about my book and how I&#8217;ve used it as a marketing tool,</li>
<li>the name of a movie that had a major impact on me as an entrepreneur (I saw it on my way to a speaking gig in Turkey),</li>
<li>and a number of thoughts on using LinkedIn.</li>
</ul>
<p>If you have a few minutes and any entrepreneurial inclination, <a href="http://amyfranko.com/engagingconversations/">check it out </a> <img src='http://www.jibberjobber.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/08/31/interview-with-amy-franko-linkedin-tips-thoughts-on-being-an-entrepreneur-etc/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Just How Free Are You?</title>
		<link>http://www.jibberjobber.com/blog/2009/07/06/just-how-free-are-you/</link>
		<comments>http://www.jibberjobber.com/blog/2009/07/06/just-how-free-are-you/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 14:10:18 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Already Employed]]></category>
		<category><![CDATA[Income Security]]></category>
		<category><![CDATA[Joe Job Seeker]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2575</guid>
		<description><![CDATA[This weekend the U.S. celebrated our national independence holiday.  We appreciate the freedom to choose, be, think, live, etc.
It is quite a contrast from my last job, where I wasn&#8217;t free at all.
If you don&#8217;t feel free, whether you have a job now, or you are looking for a job that will not allow you [...]]]></description>
			<content:encoded><![CDATA[<p>This weekend the U.S. celebrated our national independence holiday.  We appreciate the freedom to choose, be, think, live, etc.</p>
<p>It is quite a contrast from my last job, where I wasn&#8217;t free at all.</p>
<p>If you don&#8217;t feel free, whether you have a job now, or you are looking for a job that will not allow you to be free, then perhaps you shouldn&#8217;t have a job.  Perhaps you should own your own gig.</p>
<p>That&#8217;s the choice I made about three years ago &#8211; to stop my job search and move forward with <a href="http://www.jibberjobber.com">JibberJobber</a>&#8230; and it has been such a ride!  I can&#8217;t imagine having a job now, although I work harder now for my new boss (me) than I did when I was the general manager of a software company a few years ago.</p>
<p>This freedom is not easy, and not without consequenses.  If you have any thoughts of choosing this route, let me recommend one book to buy TODAY (buy a highlighter and red pen, also, as you should be marking up every page of this book):</p>
<p><a href="http://www.amazon.com/Escape-Cubicle-Nation-Corporate-Entrepreneur/dp/1591842573"><img class="alignnone size-full wp-image-2576" title="Escape From Cubicle Nation" src="http://www.jibberjobber.com/blog/wp-content/escape_from_cubicle_nation.png" alt="" width="300" height="441" /></a></p>
<p>I&#8217;ve known <strong>Pamela Slim</strong> virtually for a few years now&#8230; I really admire her work and her popular blog (<a href="http://www.escapefromcubiclenation.com/">Escape from Cubible Nation</a>).  She is relentless in sharing her message and vision, and helping people see an alternative to the cube life.</p>
<p>Not that escaping is for everyone&#8230; and her book points that out.  What I&#8217;ve found in her book is a practical reality-check to help you understand what you are getting into &#8230; she compaires the rush you get from being an entrepreneur to the rush you get from a crack pipe, she interviews<a href="http://grammar.quickanddirtytips.com/"> the Grammar Girl </a>and learns that she is bogged down with administration (as opposed to focusing on her passion: grammar), and gives the low-down on health insurance and business structures.</p>
<p>It&#8217;s not a &#8220;hip-hip-hurray, screw Corporate America while I go get rich with my own ideas,&#8221; rather it&#8217;s an excellent guide you need to read if you *think* this is the direction you want to go.</p>
<p>On <a href="http://www.amazon.com/Escape-Cubicle-Nation-Corporate-Entrepreneur/dp/1591842573">Amazon the price listed is $17.13</a>&#8230; not a bad investment at all considering how much is packed into this 300+ page book.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/07/06/just-how-free-are-you/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>JibberJobber, the Personal CRM, in a Poem (!!)</title>
		<link>http://www.jibberjobber.com/blog/2009/06/25/jibberjobber-the-personal-crm-in-a-poem/</link>
		<comments>http://www.jibberjobber.com/blog/2009/06/25/jibberjobber-the-personal-crm-in-a-poem/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 16:40:21 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Joe Job Seeker]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>
		<category><![CDATA[Personal Branding]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2542</guid>
		<description><![CDATA[It&#8217;s not every day your product gets mentioned in a poem, that is in a published book!  Check out what very-clever John Steensen wrote (the part about JibberJobber is in bold green).  You can get his book of 32 poems, all based on technology, from this page.
Google the Elephant
I posted my resume on Monster last [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s not every day your product gets mentioned in a poem, that is in <a href="https://www.createspace.com/3379072">a published book</a>!  Check out what very-clever <a href=" www.linkedin.com/in/jsteensen">John Steensen</a> wrote (the part about <a href="http://www.jibberjobber.com">JibberJobber</a> is in bold green).  You can get his book of 32 poems, all based on technology,<a href="https://www.createspace.com/3379072"> from this page</a>.</p>
<blockquote><p><a href="https://www.createspace.com/3379072"><img class="alignright size-full wp-image-2545" title="Technoprose - Technology Inspired Poetry" src="http://www.jibberjobber.com/blog/wp-content/technoprose_poetry_book.png" alt="" width="166" height="248" /></a><strong>Google the Elephant</strong></p>
<p>I posted my resume on Monster last year,<br />
I got very few hits, no help for my career.<br />
So I freshened it up and got on LinkedIn,<br />
It would surely raise me above the awful din.</p>
<p>But alas, I was mistaken, for no hits were to follow,<br />
My career plans were looking a little bit hollow.<br />
I thought “I’ll start over” and erased all the words,<br />
I’ll do something quite different – I’ll stray from the herds.</p>
<p>I’ll create a new “Me” – one no employer can resist,<br />
A resume that says “read me first, I insist”.<br />
I’ll heed the advice of social networking gurus,<br />
I’ll weave in hot topics still fresh in the news.</p>
<p>My new resume screamed “hire me this minute”,<br />
Your company cannot succeed unless I am in it.<br />
I may have stretched my qualifications a bit,<br />
But within a few moments I got my first hit.</p>
<p><span style="color: green;"><strong>So I posted it widely on every job board and<br />
Into JibberJobber each day I dutifully recorded,<br />
My interviews, follow-ups and each telephone call,<br />
I didn’t miss one – I recorded them all.</strong></span></p>
<p>Things were looking up nicely, I was suddenly in demand,<br />
I gave my own back a pat with my hand.<br />
For I had created a most perfect candidate,<br />
Into dozens of jobs, it was clear I would fit.</p>
<p>But suddenly the hits screeched to a halt,<br />
The recruiters stopped calling, what could be the fault?<br />
What evil had happened to stifle my quest,<br />
For the perfect job letting me be my best.</p>
<p>I found out too quickly my old resume,<br />
Had leapt to the surface, much to my dismay.<br />
You load up your odds but you’ll lose all your bets<br />
For just like an elephant, Google never forgets.</p>
<p><strong>Copyright 2009 by<a href=" www.linkedin.com/in/jsteensen"> John Steensen</a></strong>
</p></blockquote>
<p>I love what he&#8217;s doing&#8230; combining a passion with wit&#8230; great way to showcase his <strong>personality </strong>and <strong>ability </strong>and <strong>creativity</strong>.  From <a href="https://www.createspace.com/3379072">his book page</a> (where you can <a href="https://www.createspace.com/3379072">buy the Technoprose book</a>):</p>
<blockquote><p><em>Although I&#8217;ve written poetry my entire life the efforts have always been directed at a particular special occasion &#8211; a birthday, a graduation, a wedding. One day in the fall of 2008, after a particularly engaging conversation with my daughter over the amount of time she was spending on her Nintendo DS, I was inspired to capture my impressions of this encounter in the form of the poem. My wife still insists it was an attempt at self-therapy. I realized that, because my life had been immersed in technology, the verses flowed almost effortlessly. It grew from there. Here is a collection of 32 poems that try to capture the diversity of experience that technology brings into our lives. Many are humorous, some are downright geeky, but all are inspired, for better or worse, by real-world events in both my life and the lives of my family and friends.</em></p></blockquote>
<p><span style="color: green;"><strong>John, great job, and thanks for giving props to JibberJobber!</strong></span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/06/25/jibberjobber-the-personal-crm-in-a-poem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Fourth Revenue Stream Is The &#8220;Now What??? Book Series&#8221;</title>
		<link>http://www.jibberjobber.com/blog/2009/04/10/my-fourth-revenue-stream-is-the-now-what-book-series/</link>
		<comments>http://www.jibberjobber.com/blog/2009/04/10/my-fourth-revenue-stream-is-the-now-what-book-series/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 14:37:56 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Income Security]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2360</guid>
		<description><![CDATA[On Friday&#8217;s I had been sharing each of my ten revenue streams. I took a break for a while because I wasn&#8217;t quite ready to share the last three (there are now two left). I’m big on diversifying personal income, whether you are an entrepreneur or an employee. My intention with this series is to [...]]]></description>
			<content:encoded><![CDATA[<p><fieldset>On Friday&#8217;s I had been sharing each of my <a href="blog/category/2008/12/29/i-listed-my-revenue-streams-have-you/">ten revenue streams</a>. I took a break for a while because I wasn&#8217;t quite ready to share the last three (there are now two left). I’m big on diversifying <a href="blog/category/2008/11/05/job-security-is-gone-let-me-introduce-income-security/">personal income</a>, whether you are an entrepreneur or an employee. My intention with this series is to <strong>inspire</strong> or <strong>encourage</strong> you with your own diverse revenue streams. Below this post you’ll see links to the previous posts, or you can click on the <a href="blog/category/category/multiple-streams-of-income/">Multiple Streams of Income</a> category on the left.</fieldset>Mitchell Levy, the publisher at Happy About, asked me over a year ago if I was interested in being the Executive Editor of the Now What??? series.  I had written I&#8217;m on LinkedIn &#8212; Now What??? and didn&#8217;t know that it was a series yet!</p>
<p>My response was &#8220;no way.&#8221;  I did not want to worry about making sure that other people&#8217;s books would fit within my brand, that the quality would be good enough, and coddle authors along (aka, babysit people).  I know there was a fair amount of coddling me when I was doing my books, and I couldn&#8217;t imagine having to do that with others while I was trying to build my JibberJobber business.</p>
<p>The first few ideas he pitched at me for Now What??? books seemed to be completely out of my brand, and it just made sense to focus on what I was doing.</p>
<p><strong>And then, one day, I got a royalty check.</strong></p>
<p>You may have heard that there is no money in writing a book.  I kind of somewhat believed that, until I got that one royalty check.  I thought &#8221; geesh, if I can get this from one book&#8230; what could I get from more?&#8221;</p>
<p>I called Mitchell and told him that I was ready to talk about what it meant to be the Executive Editor of the Now What??? series.  And then I started to think what my vision for the Now What??? series was:</p>
<blockquote><p>What if the Now What??? series had 100 titles, and because of the value/power of the series, they could all help one another sell?  What if they could be branded to some fraction of the Dummies or Idiots books, and companies or career centers would love to have them in stock?  What if we could sell&#8230; say&#8230; 1,000 of each title each year?</p></blockquote>
<p>There would be benefits: financial and brand awareness (for <a href="http://www.jibberjobber.com">JibberJobber</a>) might be two of the biggest benefits.</p>
<p>I approached a number of people who had knowledge or expertise in a certain area and have started down the road with a number books (about 20 titles).  I am not ready to announce any of them yet, but am excited to see this stream move forward and mature.</p>
<p>Who&#8217;d-a-thunk: Me, and executive editor.</p>
<p><span style="color: green;"><strong>Has this series been helpful to you, as you figure out your other revenue streams?</strong></span></p>
<p>Here is a breakdown of the <a href="../category/multiple-streams-of-income/">revenue streams</a> I’ve shared so far:</p>
<ul>
<li>Revenue Stream 1: <a href="/blog/2009/02/06/jibberjobber-user-upgrades-is-my-first-revenue-stream/">JibberJobber User Upgrades</a></li>
<li>Revenue Stream 2: <a href="/blog/2009/01/16/complementary-services-and-my-second-revenue-stream/">JibberJobber Partnership Program</a></li>
<li>Revenue Stream 3: <a href="/blog/2009/01/23/my-books-are-my-third-revenue-stream/">Books I write</a></li>
<li>Revenue Stream 4:<em> </em><a href="http://www.jibberjobber.com/blog/2009/04/10/my-fourth-revenue-stream-ismy-fourth-revenue-stream-is/">Now What??? Executive Editor </a><em><br />
</em></li>
<li>Revenue Stream 5: <a href="/blog/2009/01/09/arkansas-speaking-and-my-fifth-revenue-stream/">Professional Speaking</a></li>
<li>Revenue Stream 6: <a href="/blog/2009/01/30/consulting-is-my-sixth_revenue_stream/">Consulting</a></li>
<li>Revenue Stream 7:<em> (not announced yet)</em></li>
<li>Revenue Stream 8:<em> (not announced yet)</em></li>
<li>Revenue Stream 9: <a href="/blog/2009/02/13/information-products-linkedin-for-job-seekers-etc-is-my-ninth-revenue-stream/">Information Products</a></li>
<li>Revenue Stream 10: <a href="/blog/2009/03/06/my-tenth-revenue-stream-is-miscellaneous-revenue/">Miscellaneous</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/04/10/my-fourth-revenue-stream-is-the-now-what-book-series/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>My Tenth Revenue Stream Is &#8220;Miscellaneous Revenue&#8221;</title>
		<link>http://www.jibberjobber.com/blog/2009/03/06/my-tenth-revenue-stream-is-miscellaneous-revenue/</link>
		<comments>http://www.jibberjobber.com/blog/2009/03/06/my-tenth-revenue-stream-is-miscellaneous-revenue/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 12:17:31 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Income Security]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2276</guid>
		<description><![CDATA[Every Friday I sharing each of my ten revenue streams (even though I missed the last 2 Fridays, while in California and Atlanta). With this post I only have 3 left (this is #7 of 10).  I’m big on diversifying personal income, whether you are an entrepreneur or an employee. My intention with this [...]]]></description>
			<content:encoded><![CDATA[<p><fieldset>Every Friday I sharing each of my <a href="/blog/category/2008/12/29/i-listed-my-revenue-streams-have-you/">ten revenue streams</a> (even though I missed the last 2 Fridays, while in California and Atlanta). With this post I only have 3 left (this is #7 of 10).  I’m big on diversifying <a href="/blog/category/2008/11/05/job-security-is-gone-let-me-introduce-income-security/">personal income</a>, whether you are an entrepreneur or an employee. My intention with this series is to <strong>inspire</strong> or <strong>encourage</strong> you with your own diverse revenue streams. Below this post you’ll see links to the previous posts, or you can click on the <a href="/blog/category/category/multiple-streams-of-income/">Multiple Streams of Income</a> category on the left.</fieldset></p>
<p>I&#8217;m not quite ready to share the other three revenue streams yet, so I&#8217;ll share the most ambiguous. This could be &#8220;all the rest of the stuff.&#8221;  In this revenue stream I include misc stuff, which specifically includes:</p>
<ul>
<li><strong>Writing projects.</strong> I have been paid to write stuff, from white papers to blog posts on other blogs.</li>
<li><strong>Affiliate revenue.</strong> This includes a few bucks here from my Happy About affiliate program, as well as other affiliate programs I&#8217;ve joined.</li>
<li><strong>Advertising. </strong> Theoretically I might be able to make some good money from advertisers, based on the traffic I get on my sites (including this blog, the LinkedIn blog, JibberJobber the application, etc.).</li>
</ul>
<p>Realize that some people have any of these three as their main income/revenue stream, and some people make a ton of money from any of the three.  For example:</p>
<ul>
<li>Freelance writers can make six figures from writing gigs (the issues include (a) getting the gigs (and competing with all of the other writers out there) and (b) actually doing the work &#8211; this is not easily scalable, which means you can only write so many hours a day/week/year.</li>
<li>I know of some affiliate marketers who make a few thousand a month from their affiliate programs, and others who supposedly make five or six figures a month.  It sounds appealing to &#8220;make money while you sleep,&#8221; which is indeed possible, but it takes a lot of work and effort to make more than a hundred bucks a month.  A TON of work.</li>
<li>Supposedly one of the top bloggers in the world, dooce.com, makes between &#8220;500k and $1M&#8221; from her blog.  I&#8217;m guessing most of this is in sponsorships (at least six figures).  There is only one Dooce.com, however&#8230; and many wannabees.  In another space (web 2.0 tech pundit) Michael Arrington&#8217;s blog supposedly makes an easy seven figures a year, but realize they have an entire team producing content, programs, etc.</li>
</ul>
<p>Below are thoughts about this revenue stream for me.  I realize I could hit this harder and make more money in any of these three, and perhaps other revenue opportunities, I count all of this as &#8220;miscellaneous&#8221; because I&#8217;m focusing on revenue that I think is longer-lasting, and more value-add to my ultimate goals with JibberJobber and my company.</p>
<p><strong>Writing Projects</strong></p>
<blockquote><p>This is hard work.  I have only taken writing projects that come to me (instead of me looking for them)&#8230; the money is okay, but freelance writing is highly competitive, and for me the biggest problem is that once I get the project, I then need to carve time out to do it.  I&#8217;ve become quite jealous of my time in the last year.  Based on my experience, I can make five figures a month writing, if I pursued it heavily.  Again, it&#8217;s a great profession, but not my focus.  And to make five figures a month you really have to hustle (in getting each contract as well as meeting the deadlines).</p></blockquote>
<p><strong>Affiliate Revenue</strong></p>
<blockquote><p>A few months ago I put Indeed search into JibberJobber more prominently, as well as on my blogs (if you are getting this blog post via email you won&#8217;t see the Indeed search).  I can easily clear a few thousand dollars a year on this income stream alone &#8211; it&#8217;s not a lot of money but I figure every $83/month stream adds up ($83*12 months is about $1,000/year)&#8230; if I find a better thing to put in some of the places where the Indeed widgets are I might do that, but I&#8217;m not actively looking to put a bunch of affiliate bling all over&#8230; some blogs overdo this.</p>
<p>I also have a number of affiliate links for books I recommend, although I have not pursued this with Amazon yet.  Funny, I figure I should make at least an additional $83/month from Amazon, but it ticks me off that they are (or were, last time I looked) only giving about 4% of the sale to their affiliates.  Happy About gives 30% (you can <a href="http://marketerschoice.com/app/?af=745477&amp;u=http://happyabout.info/affiliate.php">sign up for the Happy About affiliate program here</a>).</p>
<p>Again, not a huge focus but I figure I&#8217;m leaving some money on the table by not pursuing this more.</p></blockquote>
<p><strong>Advertising</strong></p>
<blockquote><p>I met with internet marketing expert Carl Chapman last week (actually, he let me crash at the Chapman Hotel while I was in Atlanta, the entire week!), and he was convinced I should be getting a significant amount of revenue from advertisers on all of my websites (based on the traffic I&#8217;m generating).  Carl suggested I find a cold-calling salesperson and giving him/her a healthy royalty on sales&#8230; I am almost-kind-of open to this, but I&#8217;m not excited about cluttering up my properties with stuff unless they the advertising will really pay off.</p></blockquote>
<p>Here&#8217;s the interesting thing about this tenth revenue stream&#8230; the statement from above is:</p>
<blockquote><p><strong><em>Again, not a huge focus but I figure I&#8217;m leaving some money on the table by not pursuing this more. </em></strong></p></blockquote>
<p>So the question is &#8211; should I spend my time developing this $15k-$20k revenue stream or should I focus more on other revenue streams that are worth more&#8230; ?  When I listed out 2009 revenues, and 2010 projections, I was quite shocked to see that this stream is a small fraction of the others (on paper).  It made me realize if I didn&#8217;t do any of this anymore, that&#8217;s OKAY.  But what I do in this stream is mostly passive, so I&#8217;ll just keep on doing what I&#8217;m doing, and not aggressively pursuing much here (unless I can find that key salesperson who can do a great job selling advertising or sponsorships).</p>
<p><span style="color: green;"><strong>Helpful information?  If you have an information product, have purchased one, or want to have one, what do you think makes it successful?  Share thoughts or ideas below <img class="wp-smiley" src="../wp-includes/images/smilies/icon_smile.gif" alt=":)" /><br />
</strong></span></p>
<p>Here is a breakdown of the <a href="../category/multiple-streams-of-income/">revenue streams</a> I’ve shared so far:</p>
<ul>
<li>Revenue Stream 1: <a href="/blog/2009/02/06/jibberjobber-user-upgrades-is-my-first-revenue-stream/">JibberJobber User Upgrades</a></li>
<li>Revenue Stream 2: <a href="/blog/2009/01/16/complementary-services-and-my-second-revenue-stream/">JibberJobber Partnership Program</a></li>
<li>Revenue Stream 3: <a href="/blog/2009/01/23/my-books-are-my-third-revenue-stream/">Books I write</a></li>
<li>Revenue Stream 4:<em> (not announced yet)</em></li>
<li>Revenue Stream 5: <a href="/blog/2009/01/09/arkansas-speaking-and-my-fifth-revenue-stream/">Professional Speaking</a></li>
<li>Revenue Stream 6: <a href="/blog/2009/01/30/consulting-is-my-sixth_revenue_stream/">Consulting</a></li>
<li>Revenue Stream 7:<em> (not announced yet)</em></li>
<li>Revenue Stream 8:<em> (not announced yet)</em></li>
<li>Revenue Stream 9: <a href="/blog/2009/02/13/information-products-linkedin-for-job-seekers-etc-is-my-ninth-revenue-stream/">Information Products</a></li>
<li>Revenue Stream 10: <a href="/blog/2009/03/06/my-tenth-revenue-stream-is-miscellaneous-revenue/">Miscellaneous</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/03/06/my-tenth-revenue-stream-is-miscellaneous-revenue/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Information Products (LinkedIn for Job Seekers, etc.) Is My Ninth Revenue Stream</title>
		<link>http://www.jibberjobber.com/blog/2009/02/13/information-products-linkedin-for-job-seekers-etc-is-my-ninth-revenue-stream/</link>
		<comments>http://www.jibberjobber.com/blog/2009/02/13/information-products-linkedin-for-job-seekers-etc-is-my-ninth-revenue-stream/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 16:53:17 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Already Employed]]></category>
		<category><![CDATA[Joe Job Seeker]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2233</guid>
		<description><![CDATA[Every Friday I’m sharing each of my ten revenue streams. With this post I only have 4 left (this is #6 of 10).  I’m big on diversifying personal income, whether you are an entrepreneur or an employee.  My intention with this series is to inspire or encourage you with your own diverse revenue [...]]]></description>
			<content:encoded><![CDATA[<p><fieldset>Every Friday I’m sharing each of my <a href="../2008/12/29/i-listed-my-revenue-streams-have-you/">ten revenue streams</a>. With this post I only have 4 left (this is #6 of 10).  I’m big on diversifying <a href="../2008/11/05/job-security-is-gone-let-me-introduce-income-security/">personal income</a>, whether you are an entrepreneur or an employee.  My intention with this series is to inspire or encourage you with your own diverse revenue streams.  Below this post you’ll see links to the previous posts, or you can click on the <a href="../category/multiple-streams-of-income/">Multiple Streams of Income</a> category on the left.</fieldset>I had to wait to announce this one for a while because I was still putting it together, however I suspect this will be a considerable revenue stream.  In my post on <a href="http://www.jibberjobber.com/blog/category/multiple-streams-of-income/">Consulting as a revenue stream</a> I said that <em><strong>YOU ARE AN EXPERT IN SOMETHING</strong></em>, and I hope that this post helps you understand how you might be able to capitalize on your expertise.  There are some grand differences between consulting and having information products, as you&#8217;ll be able to determine from this post.  I&#8217;ll use the first new product as an example.</p>
<p>I should mention two things:</p>
<ol>
<li>I have already had information products available for quite some time on the <a href="http://www.jibberjobber.com/ceo">JibberJobber CEO</a> page (CEO because YOU are the CEO of YOU, Inc.!).  They were recordings I did and sold online, but I didn&#8217;t push them much because I didn&#8217;t have fancy graphics, nor did I have squeeze pages (which I think are annoying), nor did I fully understand how I was going to distribute them.  Alas, I think the products are awesome, especially the <a href="http://www.jibberjobber.com/ceo">Write Your Book webinar</a> as well as the <a href="http://www.jibberjobber.com/ceo">Blog Marketing 201 &#8211; 501 webinar</a>.  I&#8217;ll be updating both of those.</li>
<li>My vision of how to do information Products was greatly expanded by my participating in chapter meetings of the <a href="http://www.nsaspeaker.org/">National Speakers Association</a>, and for that I&#8217;m indebted to Marc Wolfsfeld, who invited me to come to my first meeting (and who has shared great ideas with me throughout the months I&#8217;ve gotten to know him better).</li>
</ol>
<p>Let&#8217;s get back to this revenue stream, <strong>Information Products</strong>.  To get this up and running I had to bring in help.  My videos are good, but I wanted to make them better (and for a future product, I have to make them better).  So I hired a full-time video editor.  I know, however, that you don&#8217;t have to have a full-time editor, or even have video, to have products.  If you have expertise, you can create a product <strong>TODAY</strong>, and have it ready to sell <strong>TODAY</strong>.  How?  Either record an audio presentation (there are a billion ways to do that), or get the 30 day trial of <a href="http://www.GoToMeeting.com">GoToMeeting</a> and spend the next 30 days recording your visual presentation &#8211; it&#8217;s as easy as that!  I&#8217;ll share some thoughts about Information Products in the framework of <a href="http://en.wikipedia.org/wiki/Marketing">Marketing&#8217;s Four P&#8217;s</a>:</p>
<p><strong>Product</strong></p>
<blockquote><p>The difference between a product like this and a service like consulting is the <strong>scalability</strong>.  Ask anyone who consults for a living and one of their concerns is how to create revenue without putting in the hours (how do I get an hour of billing without doing an hour of work?).</p>
<p>That&#8217;s the beauty of a product &#8211; I can sell 1 or 1,000 or 1,000,000 and, if I have a good system, it won&#8217;t matter.  I&#8217;m sure if I get to the 1M mark, I&#8217;ll have a very different system than if I had 10 sales, but I can still scale the sales&#8230; even to a billion (in theory).</p>
<p>I have had to come to terms with the idea that this product can&#8217;t be crap.  As the creator of my webinars, I&#8217;m very concerned about the quality&#8230; something to lose sleep over for sure.  However, I&#8217;ve also realized that if I over-concern myself about creating the perfect product, I&#8217;ll never get it done.  Sometimes you have to just hit the &#8220;record&#8221; button and start.</p>
<p>Here&#8217;s a funny thing about <a href="http://imonlinkedinnowwhat.com/linkedin-webinars/">LinkedIn for Job Seekers</a>&#8230; many of you may know that I do not like to script things &#8211; I like a good bullet-point list to work from, and then just wing it.  But on this series I had to script, WORD FOR WORD, each of the sessions.  The one time I didn&#8217;t do that, I had to re-record until I finally did it.</p></blockquote>
<p><strong>Price</strong></p>
<blockquote><p>How much are you worth?  I can&#8217;t answer that for you.  Pricing your product is tough &#8211; that&#8217;s why there&#8217;s the <a href="http://www.pricingsociety.com/">Professional Pricing Society</a> (no kidding)!  Here are three considerations on pricing my products:</p>
<ol>
<li><strong>I am an expert, and therefore, should command a higher price.</strong> Because of my books, my speaking, and my experience in the last three years, I think I&#8217;m qualified to be an expert in this space.  Of course, having others say I&#8217;m the <a href="http://jasonalba.com/speaking-events/">LinkedIn expert </a>helps considerably :p  Too many professionals think what they do is easy, and price themselves way too low.</li>
<li><strong>I can&#8217;t price myself out of the market, if I want to sell a lot (or make a lot).</strong> If I charge $500 to individuals for LinkedIn for Job Seekers, how many sales do you think I&#8217;ll make?  I agree (none).</li>
<li><strong>Many products like this go for around $100 (which I think is too much, especially for a job seeker). </strong> I was in an internet marketing mastermind group and was asked how much my ebook sold for.  &#8220;$11.95,&#8221; I responded.  They all thought I was nuts, and that I should sell it for $80+.  There is some weird phenomenon online where people are selling their products for a lot more than I&#8217;d pay &#8230; I think it depends on WHO the prospect is &#8211; a job seeker vs a company = different pricing thoughts.</li>
</ol>
<p>I&#8217;ve decided to price <a href="http://imonlinkedinnowwhat.com/linkedin-webinars/">LinkedIn for Job Seekers</a> at $59.95, which includes shipping and handling (the final product is a DVD, since the files are way too big to download)&#8230; for the next month I&#8217;ll offer it for <strong>$49.95</strong> since it won&#8217;t be shipping until mid-March (so prepurchase it and save $10).</p></blockquote>
<p><strong>Promotion</strong></p>
<blockquote><p>Promoting my <a href="http://www.jibberjobber.com/ceo">JibberJobber CEO webinars</a> was done halfway, as I wasn&#8217;t quite sure how to really sure how I would run that side of the business.  But it&#8217;s a solid revenue stream now and with my video editor, and my DVD plans, and my marketing plan in place, I&#8217;m ready to get behind it.</p>
<p>I will beef up my<a href="http://www.jibberjobber.com/ceo"> JibberJobber CEO</a> page, but I&#8217;ll also have other places where I&#8217;ll communicate the information (including affiliates (I&#8217;ll announce that later) and JibberJobber Partners).  I&#8217;ll also put information about my products in my newsletters (my monthly newsletter hasn&#8217;t gone out for 9 months!  It will go out as soon as we get some mail server stuff worked out), and I&#8217;ll look at some traditional advertising.</p>
<p>They key here, as I mentioned in my <a href="http://www.jibberjobber.com/blog/2009/02/06/jibberjobber-user-upgrades-is-my-first-revenue-stream/">First Revenue Stream post</a>, is that<em><strong> marketing and sales is a substantial, significant part of the success of this revenue stream</strong></em>.  I&#8217;ve seen crap products fly off the shelf, while awesome stuff just sits there.  Making sales leads to success, not making an excellent product.  Again, I&#8217;m sensitive to the quality of my product because I want to have strong reputation of having excellent stuff.</p></blockquote>
<p><strong>Placement</strong></p>
<blockquote><p>This has always been an awkward &#8220;P&#8221; for me, since most of my stuff has always been on the word wide web.  So perhaps I&#8217;m interpreting this wrong, but a lot of &#8220;placement&#8221; will be on the websites I mentioned in the Promotion section above.</p>
<p>I&#8217;ll also have an inventory at my office and in my laptop bag, so that I&#8217;m always ready to deliver a DVD if someone wants it.  What am I missing here?</p></blockquote>
<p><span style="color: green;"><strong>Helpful information?  If you have an information product, have purchased one, or want to have one, what do you think makes it successful?  Share thoughts or ideas below <img src='http://www.jibberjobber.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
</strong></span></p>
<p>Here is a breakdown of the <a href="http://www.jibberjobber.com/blog/category/multiple-streams-of-income/">revenue streams</a> I’ve shared so far:</p>
<ul>
<li>Revenue Stream 1: <a href="http://www.jibberjobber.com/blog/2009/02/06/jibberjobber-user-upgrades-is-my-first-revenue-stream/">JibberJobber User Upgrades</a></li>
<li>Revenue Stream 2: <a href="http://www.jibberjobber.com/blog/2009/01/16/complementary-services-and-my-second-revenue-stream/">JibberJobber Partnership Program</a></li>
<li>Revenue Stream 3: <a href="http://www.jibberjobber.com/blog/2009/01/23/my-books-are-my-third-revenue-stream/">Books I write</a></li>
<li>Revenue Stream 4:<em> (not announced yet)</em></li>
<li>Revenue Stream 5: <a href="http://www.jibberjobber.com/blog/2009/01/09/arkansas-speaking-and-my-fifth-revenue-stream/">Professional Speaking</a></li>
<li>Revenue Stream 6: <a href="http://www.jibberjobber.com/blog/2009/01/30/consulting-is-my-sixth_revenue_stream/">Consulting</a></li>
<li>Revenue Stream 7:<em> (not announced yet)</em></li>
<li>Revenue Stream 8:<em> (not announced yet)</em></li>
<li>Revenue Stream 9: <a href="http://www.jibberjobber.com/blog/2009/02/13/information-products-linkedin-for-job-seekers-etc-is-my-ninth-revenue-stream/">Information Products</a></li>
<li>Revenue Stream 10:<em> (not announced yet)</em></li>
</ul>
<p><fieldset><a href="http://www.careerdesigncoach.com/main/meet-kristen.html"><img class="alignleft size-full wp-image-2239" title="kristen_jacoway" src="http://www.jibberjobber.com/blog/wp-content/kristen_jacoway.png" alt="" width="86" height="117" /></a><strong><a href="http://www.careerdesigncoach.com">Kristen Jacoway </a></strong>works with highly motivated professionals in leveraging career marketing services that utilizes the innovative methodology of the REACH 1-2-3 SuccessTM personal branding program. Her program includes a career marketing portfolio and online identity services through a highly collaborative partnership with clients. She has organized teleseminars/webinars that focuses on personal branding, job search strategies, interview skills, and resume development.  JibberJobber customers can receive a 10% discount on the personal branding, job search, interview skills, and resume workshop. Enter coupon code CDCJIBBERJOBBER10 in the coupon field at checkout. Learn more at <a href="http://www.careerdesigncoach.com/">http://www.careerdesigncoach.com</a></fieldset></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/02/13/information-products-linkedin-for-job-seekers-etc-is-my-ninth-revenue-stream/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>JibberJobber User Upgrades Is My First Revenue Stream</title>
		<link>http://www.jibberjobber.com/blog/2009/02/06/jibberjobber-user-upgrades-is-my-first-revenue-stream/</link>
		<comments>http://www.jibberjobber.com/blog/2009/02/06/jibberjobber-user-upgrades-is-my-first-revenue-stream/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 15:13:51 +0000</pubDate>
		<dc:creator>Jason Alba</dc:creator>
				<category><![CDATA[Joe Job Seeker]]></category>
		<category><![CDATA[Multiple Streams of Income]]></category>

		<guid isPermaLink="false">http://www.jibberjobber.com/blog/?p=2181</guid>
		<description><![CDATA[Every Friday I’m sharing each of the ten revenue streams that I finally put down on paper. With this post I only have 5 left (this is #5 out of 10).  I’m big on diversifying personal income, whether you are an entrepreneur or an employee.  My intention with this series is to inspire or encourage [...]]]></description>
			<content:encoded><![CDATA[<p><fieldset>Every Friday I’m sharing each of the <a href="../2008/12/29/i-listed-my-revenue-streams-have-you/">ten revenue streams that I finally put down on paper</a>. With this post I only have 5 left (this is #5 out of 10).  I’m big on diversifying <a href="../2008/11/05/job-security-is-gone-let-me-introduce-income-security/">personal income</a>, whether you are an entrepreneur or an employee.  My intention with this series is to inspire or encourage you with your own diverse revenue streams.  Below this post you’ll see links to the previous posts, or you can click on the <a href="../category/multiple-streams-of-income/">Multiple Streams of Income</a> category on the left.</fieldset><em>Someone asked me what order I&#8217;m sharing my revenue streams.  Each Friday I&#8217;ve looked at the list of ten and thought, &#8220;I want to blog about this one today!&#8221;  There are a few that I&#8217;m not ready to blog about, so those are out for now, and others, like this one, that are quite easy.</em></p>
<p>Today let&#8217;s talk about the most obvious one&#8230; the revenue stream everyone could have guessed: getting people who use JibberJobber to upgrade.  Here are some thoughts on this:</p>
<p><strong>This is a passive revenue stream, and I like that. </strong></p>
<blockquote><p>If I needed to, I could walk away right now and there would still be old revenue coming in, and new revenue coming in.  JibberJobber.com, the product, is established to the point where I don&#8217;t NEED to keep working on it.  However, we put a significant amount of money into it because we feel there is a ton of room for improvement&#8230; but my point is, the income is passive.  <strong>Lesson?  Passive is awesome.  Just realize that getting to the point where the money continues to come in, passively, takes a lot of work!</strong></p></blockquote>
<p><strong>Managing this revenue stream takes resources. </strong></p>
<blockquote><p>I mentioned that I could walk away from this if needed (for example, let&#8217;s say I go get a job somewhere&#8230; that won&#8217;t affect JibberJobber, or the upgrades (=income)).  But I am still paying for a server, and my team who is doing development (programming), business analysis (reviewing competitors, best-in-class CRM tools, and suggestions from users), quality assurance (I&#8217;d rather we test the new development than our users <img src='http://www.jibberjobber.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> ), etc.  I&#8217;m sure there are other ways to create a passive income stream that have no overhead, but this is what I&#8217;ve chosen.  <strong>Lesson?  If you think you are going to create a passive income stream, think about what overhead it will require to keep up and running, producing, and competitive.</strong></p></blockquote>
<p><strong>This revenue stream is Business to Consumer (B2C), which is QUITE different than Business to Business (B2B).</strong></p>
<blockquote><p>This is my first role where I&#8217;m directly responsible for B2C, and wow it&#8217;s different than what I&#8217;m used to.  I watched sites like MySpace and Facebook grow like weeds and was sure that within a few months I&#8217;d be buying all new servers, and a few months later I&#8217;d be rolling in the dough from all of the upgrade money.  What I learned was that getting just one more signup was a challenge&#8230; just because you build it they won&#8217;t come&#8230; there&#8217;s a lot more to getting that next signup than just having a cool product.  <strong>Lesson?  Product is one thing, but you better understand you are going to have to market it, creatively and effectively, to create revenue.</strong></p></blockquote>
<p><strong>Getting &#8220;conversions&#8221; is equally as difficult as getting signups.</strong></p>
<blockquote><p>Convincing someone to become proactive about their network management is like getting someone to balance their checkbook&#8230; it&#8217;s not glamorous or fun, and the immediate benefits are not apparent.  There are benefits, but how many of YOU are doing it right/well?  See my point?  Of the total number of people who signup, I&#8217;ll only get a percentage of those who actually USE JibberJobber, and a smaller percentage who PAY to use the upgraded level.  I heard that a freemium model like this (freemium -&gt; free with an optional upgrade to premium) is successful if you get 1/2 of one percent (that is: .5%) of total signups to upgrade.  That is, if I have 10,000 signups, I&#8217;m supposedly successful if I get 50 people to upgrade.  Isn&#8217;t that crazy?</p>
<p>Fortunately I&#8217;m beyond that, as more than .5% of my users have seen enough value in the upgrade. <strong>Lesson?  If though you set up something uber-cool, and everyone and their mom will need it, don&#8217;t call that realtor in the Carribean just yet&#8230; execute on your business plan and get those conversions before you spend all of the (anticipated) revenue.</strong> <strong>BONUS Lesson?  Getting conversions was a &#8220;hurry up and wait&#8221; proposition, leaving time to work on other revenue streams, building the brand, marketing, etc.  But it builds over time, which is pretty cool.</strong></p></blockquote>
<p><strong>JibberJobber, signups, users and upgrades is my core business.  Not ad revenue.</strong></p>
<blockquote><p>Notice I don&#8217;t have any ads in JibberJobber?  We have Partner&#8217;s announcements and offerings, but no Google ads, banner ads, etc.  I know people can make tons of money with those, but we don&#8217;t for three main reasons:</p>
<ol>
<li><strong>JibberJobber already has a very busy interface&#8230;</strong> for a few hundred dollars a day or a month, it&#8217;s simply not worth it to me to  add irrelevant clutter (especially with Google Ads, which has too many stipulations that are not user-friendly for my users).</li>
<li><strong>We got kicked out of Google ads for life&#8230; </strong>early on, back in 2006, I had ads in some places, but someone from Mexico clicked on my ads 1,000 times in one day.  I emailed Google to ask what I should do about it and a few days later they kicked me out of their ad program, took ALL the money away (they owed me money but credited it ALL back to their advertisers, even before that day of click fraud).  There is no recourse for this, and I&#8217;m banned from life. Nice policy Google.  Dorks.  But in the end this was good because&#8230; (see #3)</li>
<li><strong>I was getting sidetracked with advertising opportunities&#8230;</strong> I read a book on how to optimize Google ads, which took time away from core development.  I was having my dev team play with the ad placement, which was a distraction from our product.  When I got kicked out I realized I should have spent more time on my core, not on distraction worth pennies and costing a lot in missed opportunities.</li>
</ol>
<p><strong>Lesson?  When you start a revenue stream you&#8217;ll see shiny objects that seem cool.  Think about whether that helps you reach your revenue goals.  Google ads seemed to fit the bill, but they were simply a distraction.</strong></p></blockquote>
<p><strong>Different upgrades make sense to different people.</strong></p>
<blockquote><p>I started with two levels &#8211; free and premium.  Based on feedback we added a mid-level, called Silver.  And we give various upgrade time frames, with price breaks based on how much you purchase.  And various ways to upgrade (PayPal vs. credit card).  Like this:<br />
<a href="http://www.jibberjobber.com/upgrade.php"><img class="alignnone size-full wp-image-2188" title="upgrade_silver" src="http://www.jibberjobber.com/blog/wp-content/upgrade_silver.png" alt="" width="336" height="170" /></a></p>
<p><a href="http://www.jibberjobber.com/upgrade.php"><img class="alignnone size-full wp-image-2189" title="upgrade_premium" src="http://www.jibberjobber.com/blog/wp-content/upgrade_premium.png" alt="" width="335" height="181" /></a></p>
<p><strong>Lesson?  Cater.  Some want PayPal, some hate PayPal.  Some want monthly, some want Lifetime.  Some want $10, some want $5.  Think about creating your pricing model to cater WITHOUT confusing.  To many customizations would make it too hard for some people to actually buy your stuff.</strong></p></blockquote>
<p>I realize developing a site like JibberJobber is something most of you won&#8217;t do, but many of you have asked me about subscription models.  I hope this dialogue helps you think this idea through.</p>
<p><span style="color: green;"><strong>If you have a subscription model, or have participated in one, what do you think makes it successful?</strong></span></p>
<p>Here is a breakdown of the <a href="../category/multiple-streams-of-income/">revenue streams</a> I’ve shared so far:</p>
<ul>
<li>Revenue Stream 1: <a href="http://www.jibberjobber.com/blog/2009/02/06/jibberjobber-user-upgrades-is-my-first-revenue-stream/">JibberJobber User Upgrades</a></li>
<li>Revenue Stream 2: <a href="http://www.jibberjobber.com/blog/2009/01/16/complementary-services-and-my-second-revenue-stream/">JibberJobber Partnership Program</a></li>
<li>Revenue Stream 3: <a href="http://www.jibberjobber.com/blog/2009/01/23/my-books-are-my-third-revenue-stream/">Books I write</a></li>
<li>Revenue Stream 4:<em> (not announced yet)</em></li>
<li>Revenue Stream 5: <a href="http://www.jibberjobber.com/blog/2009/01/09/arkansas-speaking-and-my-fifth-revenue-stream/">Professional Speaking</a></li>
<li>Revenue Stream 6: <a href="http://www.jibberjobber.com/blog/2009/01/30/consulting-is-my-sixth_revenue_stream/">Consulting</a></li>
<li>Revenue Stream 7:<em> (not announced yet)</em></li>
<li>Revenue Stream 8:<em> (not announced yet)</em></li>
<li>Revenue Stream 9:<em> (not announced yet)</em></li>
<li>Revenue Stream 10:<em> (not announced yet)</em></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.jibberjobber.com/blog/2009/02/06/jibberjobber-user-upgrades-is-my-first-revenue-stream/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
