He shared this in response to a recent update/announcement:
I love all you are doing with JJ.
I have been using for maybe 6 months in my job search and am now beginning to see the benefits.
The power has always been very apparent; however, it is so feature-rich that is can be overwhelming and determining the most effective way for me to use has taken some time.
At this point (job search) what I have found is that everything revolves around the Jobs List Panel.
As soon as I come across a job, I enter the basics, especially the Job ID. I am vigilant about the Log Entries so I can track each and every step in the life cycle of the job.
I will enter the company and any contacts related to the new job, but at this point will not spend a lot of time on these records within JJ.
The key with JJ is using the features that meet my needs at different points in my life. I will beef up the company and contacts as they are important (especially the contacts) but not as critical at this point in my life.
Thank you for a tool that has helped me be efficient in my life and a key to landing a great job.
This is a great email. While I don’t like to think that people struggle with it, that it can be overwhelming, and that it takes a long time to figure out, Steve provided great insight to us. It’s one reason why we’ve been working with a UX designer, to help make JibberJobber more intuitive and easier to get up and running.
The bigger message that I get from this email is that JibberJobber is a versatile tool that helps you with career and relationship management where you are. Right now it might be in job search, tomorrow it might be in contact management. Or, as Steve said in another email: “That it really depends on where we are in our life and what needs we have. And, these needs change over time as our life changes and as the software improves.”
I’m intrigued by the advice I’ve heard for decades to simply “follow my passion.” Do that, and the money will follow, they say.
I have to disagree.
I don’t think that you have to discard, or put away, your passion, but I do not think that we will all be able to make a living by doing what our passion is. Sometimes, our passion is something that we can’t do (like me playing professional basketball or football), or the passion is not monetizable. Okay, maybe if you are creative you could monetize pretty much anything, but some things might be (a) hard to monetize, or (b) not ripe for monetization (in other words, you can’t make much money doing it).
So, what do we do? Resolve to work in a field that we can’t stand?
No, I’m not saying that either.
The message I’d like to give is that if you find work in a field that you are not passionate about, it doesn’t mean your life is a failure. Let me present an idea to you:
Find your passion outside of your job.
Plenty of people go to work, take pride in what they do, are okay with it, and then spend their non-working ours pursuing their passion. Maybe they volunteer, or paint in their home, or join clubs, or whatever…
My point is, if you haven’t found your passion, or you aren’t in a field you are passionate about, you aren’t necessarily a loser, and you might not be wasting your time.
You can certainly choose how and where you’ll spend your time, outside of the office.
This book has a lot of steps you can follow to have less pain (or, be pain-free). It’s very feature-rich. But the reason I’m reading it, and the reason people bought it, is not for the features. I started reading this book because of the BENEFIT.
Sure, I want to understand the dynamics of my neck and back, and how they all work. Sure, I want to learn some exercises that will be beneficial, but neither of those are the reasons I’m reading this book.
I’m reading this book because I want to be pain-free. There is hope, according to the title, and the introduction, that the pain I experience can actually go away, forever.
My first exposure to the McKenzie Method was around 15 years ago, when a doctor referred me to a physical therapist who was a McKenzie Method guy. To be honest, this was the most intriguing and honest medical consultation I’ve ever had. Without going into our first meeting, and the next few weeks, I’ll just say that the results were amazing. What I learned about my back, and one specific problem (pain), was enough to help me go through the rest of my life to avoid or fix that pain.
Recently, I’ve been experiencing a different pain in a different place, and it’s time to dive deeper into some other exercises, and knowledge about the root issues of my pain. This is all about HOPE.
Sometimes, I am hopeless that I’ll live a pain-free life. But this book promises me hope.
Switching gears to YOU, I wonder what you promise your future company. Is it that you can do A faster, B better, and C cleaner than anyone else? Is it that you are smart and have high integrity? Those are all great, and important, things. But in reality, you bring HOPE to the employer. Hope that they will make more money, or save more money, or that Headache A or Wildest Dream B will actually come true.
When I hired my last developer, I did it because I want to make serious and major progress in JibberJobber. Not because I want more lines of code written, but because I want to offer more value to my users, and help people get onboarded with JibberJobber better (that’s been one of my headaches for years). She will help with that. I don’t know how many lines of code she’ll add (or remove), but I do know she’ll help us get closer to achieving our goals of delighting people who sign up and get started with JibberJobber.
She has given me an added measure of HOPE. And that is one of the most powerful things she can give me.
What HOPE are you communicating in your value proposition?
A popular newsletter I sent out a while back had updates that were only 140 characters. Here’s big stuff we are working on, in 140 chars or less. Please email me (Jason@JibberJobber.com) if we can chat about anything below. Please note that #1 is U.S. only.
1. We have been onboarding sales reps for our new job board. I’m looking for people who are motivated by earning money. Email me for more.
2. I hired a UX designer who’s really taking JibberJobber to task. He’s focused on your needs. It’s exciting seeing what he’s coming up with!
3. I brought on a new developer. We have so much work to do, and this new developer should help us get more of the right stuff done, quicker.
4. Our mobile apps, version 1, are awesome. We want more feedback – please download them from the app store(s) and tell us how to improve.
5. My latest Pluralsight course, How to Talk to Business Leaders, will earn you TWO free weeks of JibberJobber premium through the weekend. Act now!
6. Our job board is live. I’m looking for recruiters and those who post jobs to learn more about this space. Please email me if we can talk.
7. At our core is STILL the job seeker, the person who feels disorganized and perhaps hopeless. We will always design with them (you) in mind.
As you can see, I tried to keep these points short. If you need more information, email me: Jason@JibberJobber.com. I’d love to talk.
“I just completed the course on LinkedIn Profile Optimization and feel that I have a strong above the fold profile which the video was mainly focused on.
The video didn’t focus on the experience section and what to write based off what you did at the company. You touched on writing mini stories for the summary and experience sections, I am not sure writing only mini stories will give the best overall picture in the experience section. Do you have another video on pluralsight that helps enhance the content for the experience section?”
This is a great question. After doing group trainings and one-on-one consultations for years, I feel like my “best answer” is jelling pretty good. Of course, there are exceptions, but in 99% of the one-on-one consultations I do, and the Profile critiques I’ve done, the answer below will be appropriate.
It’s critical to think about the LinkedIn Profile as one single marketing document. If you break up the sections of the Profile, and think about them as a critical reader (recruiter, hiring manager, prospective funder, partner, prospect, customer, etc.) might, you could probably guess that some parts are more important than others. For example, your Professional Headline is not only at the top, but it’s a part of your “mini profile,” and seen in other places on LinkedIn (other than your Profile page). On the other hand, the best way to contact me, or the seeking sections, are largely ignored (by design, because they are so far down the Profile).
If we think about the Profile as a single marketing document, the question is, what is the single message of the document? I am now counseling my consultation customers to have that single message communicated in a concise and clean way in the Professional Headline. This is what I call your “main claim,” or your primary claim. Then, your Summary has five to seven secondary claims, ALL OF THEM SUPPORTING THE MAIN CLAIM. These can be communicated in various ways, my favorite of which is the mini-stories.
Okay, so in the Pluralsight course, it’s clear how to position the secondary claims and make your Summary much better than the status quo. Derek gets that, but wonders what to do in the Experience section, which some people call the job description – the parts in each of the jobs you list in your Profile. This really isn’t a job description, although some people treat it that way. I suggest you make this more about YOU and less about the job.
How do you do that?
I think the best way is to use the exact same strategy as what you used in the Summary section. That is, secondary claims (that all support the primary claim in the Professional Headline), with mini-stories that (a) present the claim, (b) give a “for example,” and (c) quantify the results.
Mini-stories are SO powerful. When you align them with your primary claim, you give further evidence and support that your primary claim is valid, and that you are focused and understand your value.
What I normally see is resume-like statements that are super concise, and super dry and boring. Worse, they look cliche. They look like what anyone else would write that has your same job history, and is making the same claims, and is looking for the same job you are looking for.
Okay, you think, maybe that’s not so bad. To be honest with you, having resume-speak on your Profile is better than the weak, non-information that I see on too many Profiles. So kudos for having anything that helps me understand you more.
But what I’d rather see you have in your “experience” sections are mini-stories that each (a) make a claim, (b) give me a meaty for-example, and (c) tell me why it matters (ie, the quantification)… this is what we accomplish with mini-stories, and (d) support the primary claim. This last part is important so the reader doesn’t get sidetracked by irrelevant information.
That’s my recommendation… from the summary all the way down through the Experience section… claims, quantification, and alignment.
Do you have a different idea? Leave a comment and let us know!
This post was written in 2009 by Walt Feigenson, a friend in the Silicon Valley area. We met when I was in town a few years back, speaking at some job clubs, and the last time I saw him was at his house for dinner (on a different trip). The stories he has of the history of software, which he was involved with, are awesome.
And this merge technique, which might feel a little dated, is really quite powerful. YMMV, based on editions of Word/Excel… if yours doesn’t work the way he describes, figure it out and let me know in the comments what is different (that is a tactful way of saying: I’m not tech support for this tactic – good luck :))
LearnUp. Job skills training, career coaching, automatic interview scheduling for entry-level job seekers.
Jobscan.co. Analyzes job descriptions and your resume to tell you how they stack up. Free for up to 5 matches, about $90/year for more. JibberJobber has some of this functionality (read here), but jobscan is very cool and more comprehensive then our version 1 attempt.
Page Monitor. Tells you when something on a website has changed. Personally, I would suggest you forego checking page changes at this degree and just go out and network.
SnapDat. Allows you to exchange contact info from one iphone to another. I can’t figure out how to find it in the store, though…
Woo.io. Put together a wish list of your ideal job… and then they send you jobs/companies that match. Very cool concept… I have never heard of them, though.
JibberJobber. For obvious reason, this is a tech tool I can stand behind!