Does Networking Really Work?

March 30th, 2007

I’ve been actively networking for about a year. I’ve met some amazing people that have been in transition for the normal reasons (company downsize, strategic change, etc.). And I mean amazing – these people have amazing resumes and abilities.

Of course, networking is the best and most common way to find a job, right?

Well, how come so many people are… still… networking? Some have been actively networking for more than a year.

Does it really work? Or is all this talk about networking just another fake statistic that applies to such a big demographic that it isn’t applicable to most people (like the unemployment rate).

When we network are we doing something as blind as these ducks, following one another (who says the leader really knows what’s ahead?)?

Ducks following a leader - photo credits Jim Rider - South Bend Tribune (

Please share your stories or thoughts on networking – is it a fad, is it bunk, or is it really something we should be investing our time in.

(note: don’t share ideas like “networking is great” or “networking rocks” … I’d like you to share a real story (and then put “networking rocks” at the end if you want) :)… and this does NOT have to be limited to just job search stuff…. share any networking successes you have had.)



Paradigm Shift Part II – Is It Really Job Search “vs.” Career Management

March 29th, 2007

Okay so the first post was a little more popular than I expected 😉 It spun off a few blog posts here and here and here. I wanted to bring their posts into the discussion because they intrigued me…

Matthew Blevins - InsourcedMatt at Insourced starts out with:

Jason … claims that job search is “out” and career management is “in”. What’s that mean exactly? Basically, it’s Jason’s own approach to the “job hunt”.

I don’t entirely agree with this – I don’t think job search is out (but understand why he wrote that :)), and was happy to see him expand on it:

the “career management” approach … is all-inclusive. In short, job search isn’t really “out”, as I suggested of Jason’s model, it’s just that it’s not the entire focus. Job search is simply a smaller part of a larger approach, that being “career management”. … job search and career management are not mutually exclusive and … everyone engaging in career management must still conduct a job search. Those engaged only in a job search, however, don’t necessarily engage in career management.

EXCELLENT – this is an excellent point and I think because I was making one point I left this point unmade – so thanks Matt. My point was that you shouldn’t settle in a mental state of job search and neglect career management (especially if you are already employed!). But Matt says that a job search is a subset of career management. Thank you!

Dan Johnson, Jr.Dan Johnson, Jr. kind of took the wind out of my pollyanna career management sail with this:

I’m finding that Career Management was easier when I was looking for work. Now that I’m working, it’s harder and harder for me to stay in that mindset. I’m spending more time thinking about projects at work than my own career management.

Ugh – that brings me back to reality – but he closes his concept with this statement that is too true (and too often unspoken):

I don’t want to be misled into a false sense of job security. Right now work is going strong, but I still need to keep my eyes on the big picture.

Excellent – I guess career management is like balaning the checkbook – we all know we should do it but its not as easy or fun as… say, eating a bag of M&Ms.

More Than A Living - Rick blogs there... Finally, Rick Turoczy at More than a living says:

But it’s (job search and career management) all on the same path.


career management is about being involved in your career–taking control. Job search, on the other hand, is about being reactive and out of control.

Thanks guys, these are great additions to the conversation!

If you’re searching for a new job one of the factors you should consider is what family and individual health insurance packages they offer.  Business health insurance often cost employees much less than a standard health insurance because they get a group discount.  Cheap health insurance is very important because health care is often a substantial portion of your yearly expenses.



On The Radio With Vicki Kunkel – Join Us!

March 28th, 2007

Vicki Kunkel - personal branding expertI’m going to be on Vicki Kunkel’s radio show tomorrow – its only a 30 minute show and it looks like she’s pulling in two other people (“a 50-plus-year-old female executive used her unique brand to achieve a high-ranking corporate position, and how a 20-something has used her casual, laid-back brand to attract interest from some of the world’s top technology companies”).

The topic is personal branding.

It should be loads of fun! I think you can get a stream from your computer to listen.

If you have questions on personal branding, specifically for the show tomorrow, you can:

  • Call in live: 641-297-7250 — Access Code: 387587
  • Call in and leave the question with the producer: 888-379-5442
  • e-mail it now (or anytime before the show):

When is the show?

Tomorrow (Thursday, March 28, 2007) at 12:30 MST (1:30 CST, 2:30 EST, etc.)

How can I hear it?

I think you will find it here: – at the very bottom are two icons you can choose from, depending on your internet connection.

More about Vicki

Vicki is a pro – she is the expert (I’m not :p). I met her when we had the 40+ comments on the Heather Henricks blog post about having PETA on her online portfolio. You can learn more about Vicki here:

Internet Voices Radio – Vicki’s page

Leader Brand Strategist – Vicki’s website

Get Sticky – Vicki’s blog

I really look forward to tomorrow’s call and hope you can listen in.

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How To: Communicate With Your Contacts

March 27th, 2007

Yesterday I spent a couple of hours at lunch with a good friend, a CFO for small high-tech startups that is currently in transition. One of the things that came up was what you get for free in JibberJobber and what is included on the premium side. She said that there is so much for free that she isn’t compelled to upgrade… and then said “it would be so cool if I could…

And of course, what she was talking about was a premium feature. But she didn’t know it.

What she wanted to do is somehow take certain parts of her network and send them e-mails. For example, she might want to communicate with all of her:

  • CFO contacts
  • CFO & controller contacts
  • general contacts
  • personal contacts
  • Christmas list contacts

I do it all the time. Here’s how I do it:

First, I make sure to categorize or tag every contact that I put in. Since I have a network of bloggers I have a tag called “blogger.” I also have a group of people that I know I want to send Christmas cards to, and I tag them as “christmas.”

Adding a new contact - put the tags in!

Next, I click on the Get Contact List (you see it if you are premium – its above the List Panel and in the Network drop down) link.

Get Contact List - above the List Panel Get Contact List - from Network dropdown

Next, I figure out whether I want something to print off, something to export (to put into LinkedIn, Outlook, Plaxo, PalmDesktop or any other system) or just the e-mail addresses. 99% of the time I just want to e-mail this group of people, so I choose e-mail.

Get e-mail addresses

Next, I figure out who I DON’T see. By default it shows everyone but I can filter this down by various factors including (for this example I’ll put my answer in blue):

  • Do I want to get my company contacts or JUST my network contacts? (I’ll take them all because I just want my bloggers and I don’t are if they are in my network or not)
  • Do I want people from every category or JUST certain categories? (it doesn’t matter, I just want my bloggers, so I’ll keep all of the categories checked)
  • Do I want people with every tag or JUST certain tags? (I only want my bloggers so I’ll uncheck every tag except the blogger tags)

Once I select/unselect these things I’ll see which people are left right away.

select categories to keep

select tags to keep

Next, I click on the button that says Get Contact List.

Get Contact list button

Finally, I copy and paste the e-mail addresses and put them in my e-mail browser.

That’s it!

WHY doesn’t JibberJobber just send the e-mails out for you? Its a long story and has a lot to do with spam technologies – but for now its more reliable for YOU to send your e-mails out then to hope that my server sends them out without getting flagged as spam.

You can go through the same steps to create your christmas list, print off a directory of your contacts and take it with you while you are networking, etc.

Yes, its a premium feature… if you haven’t upgraded to premium yet you might want to consider it – the ability to filter through your contacts this easily is pretty powerful.



Paradigm Shifting: Job Search vs. Career Management

March 26th, 2007

Paradigm Shifting - image credit: frequently think about how we think of our job transitions – we are supposed to have lots of them during our career.

I’m completely intrigued by the people who have forgotten what a forced transition is like, or by those that feel totally secure in their job (or their ability to find a new job) – and their reactions to a “job search.”

Before I get to some differences that I have brainstormed, I have to admit one of my personal characteristics. As a trained computer programmer I tend to try and figure out how to create a process that can be duplicated. So, if I’m going to change jobs “nine more times” what can I do that I can reuse during any of those nine job changes? (yes, JibberJobber is based on this idea, that’s why I call it a “career toolset” and not a “job search tool.”) … so with that introduction, I share my thoughts on the job search vs. career management:

Job Search: I will start to look when I need to (unemployed, completely fed up, can see the writing on the wall, etc.)
Career Management: I am always in career management mode – I regularly do things that I need to in order to navigate quickly (and be in control of) future job transitions.

Job Search: I network to find immediate job opportunities, and hope that my network isn’t too stale (or… “what network??”).
Career Management: I have a very strong set of relationships and continually strive to add value to people that are in different circles than I am in.

Job Search: I find networking to be frustrating and non-beneficial to my search (and it takes too much time).
Career Management: As I nurture various relationships I find great satisfaction in watching my contacts succeed, congratulating them when I can and offering to help as appropriate.

Job Search: I don’t have time to volunteer – I’m too busy looking for a job.
Career Management: I actively volunteer in areas where I can contribute considerably to an organization and where I will meet other professionals that I want to get to know better.

Job Search: I have spent considerable time on my resumes and have “the perfect resume.” I hope I don’t have to do this again any time soon because it took a long time to tweak it just right.
Career Management: I keep a Job Diary (see Liz Handlin’s post on what a Job Diary is).

Job Search: I share my personal brand through my resume, interviews and my business cards I just got “for free” from VistaPrint (um, its not exactly free).
Career Management: I know what my value proposition is and I find ways to share this in various mediums. I have various elevator pitches (for different events), I know what a Google search on my name will produce, I have (or will have) some kind of strong presence online (I’m buying a URL with my name, I will start a blog once I figure it out, etc.).

Job Search: I don’t have time to read one more article or book on the job search – because its time to find a job and I need to apply, apply, apply.
Career Management: I have a list of books (and other resources) that I read to help me understand my own career options including job search stuff (interviewing, resumes, etc.), personal branding, etc. I am not hurried through these books and mix in my own favorite reading, but make it a point to keep abreast on career issues.

Job Search: I hope my next job is at least as good as the last one (or way better).
Career Management: Each job change I have will (should) be a stepping-stone to my ultimate career goals.

Job Search: I need something NOW (you know, mortgate, bills, mouths-to-feed, etc.) and am prepared to sacrifice what I really want to get what I need for now.
Career Management: My career is planned out – with flexibility. I won’t have control over everything but I know that my career is mine to own, and I’m making sure that I do everything I can to work towards my end goals.

Job Search: I hate recruiters – why don’t they ever call me back??.
Career Management: I have a handful of recruiters that regularly contact me. I’m interested in hearing what they have to say and have no problem selectively opening my network to them.

Job Search: I can’t wait until this is over so I don’t have to do this stuff anymore!
Career Management: My career management is never over – its a part of what I do.Care to add your views? Disagree on any of these? Add a comment :)… and if you think you are a “career management” type and don’t have an account on JibberJobber yet, you need to click here to see what its all about…

Using the Internet can help expand your job search to reach many regions you normally wouldn’t have access to. With all of the tools available online, searching for anything, even people is incredibly easy. By using a people search engine such as you’ll be able to people searches in millions of public records such as criminal records or marriage records.



Blog Comments Etiquette For Personal Branding

March 23rd, 2007

A couple of weeks ago I posted How To Blog Without Blogging and got some great comments – 27 to be exact. I don’t think that was one of my more brilliant posts (although the title was pretty good :)).

Today I’ll take it one step further and share some thoughts on commenting on blogs, since I’ve been doing it for (gosh) at least 10 months now 😉

But first, some thoughts I want to the comments on that post by Blake Snow:

… (commenting) fails to provide a central repository for your thoughts. No one is going to seek out your scattered thoughts. People pay (through their attention) for convenience. Be sure you make yourself convenient.

and Francie:

I don’t think one really can blog without blogging. Yes, they can particpate and reap some benefits with your suggestions.

But, isn’t it kind of like being spectators at a sporting event? You can observe, make comments and then leave without breaking a sweat. But you’re not on the team. The star bloggers […] network for all they’re worth, share innovative thoughts and keep the committment.

My reaction? I agree, of course. I am a stong advocate of developing a blog to quantify your personal brand. This post is just a baby-steps recommendation/primer for those that aren’t quite ready for the committment.

Primer I

Tony D. Clark blogs at Success From The NestTony D. Clark from Success From The Nest has a comment policy that is pretty cool. Go read it to get the spirit of the message (it will take you 60 seconds to read it). The basics are:

  • stay on topic
  • relevenant links are okay
  • no hate, flaming or other ugly stuff
  • no spam (of course)

Primer II

Tina Trapani - Lifehacker editorTony links to a Gina Trapani post on Lifehacker called Geek to Live: Lifehacker’s guide to weblog comments. Here are the main points, again, you should read the original post to see the “why’s” behind each point:

  • stay on topic
  • contribute new information to the discussion
  • don’t comment for the sake of commenting
  • know when to comment and know when to e-mail
  • remember that nobody likes a know-it-all
  • make the tone of your message clear
  • own your comment (don’t be anonymous)
  • be succinct
  • cite your sources
  • be courteous
  • don’t post when you are angry, upset, drunk or emotional
  • do not feed or tease the trolls (if you don’t know what that means you have to read her post ;))

Jason’s Thoughts

Those are great lists and explanations. My additional thoughts here are for you – perhaps a non-blogger – remember, its about how to use commenting to enhance your personal brand.

Say Thank You. If you are ever mentioned in a post, I think its good practice to thank the writer for acknowledging you. Even if they mention just your first name (I do this to keep my contacts anonymous, many times they don’t know I’m gong to quote them). Better yet – contribute to the discussion with more than a “thank you.”

Bring value to the readers. I see posts as the beginning of a discussion. The writer will only write so much, and usually won’t exhaust the discussion. Adding opposing views, supporting views, links to other posts or articles makes the discussion richer and more valuable. And it shows how smart you might be 😉

Bloggers solicit input. When they do it’s a great opportunity to throw your two cents in! Take a few minutes and add to the conversation. How many blog posts do you see that end with “what do you think?” Lots!

Make sure to leave your link. Its about personal branding, right? So leave your website, or blog, or LinkedIn profile in the box so that people can click back and find more info about you. Gina talks about not being anonymous – AMEN! I realize there are times you want to be (embarrassing questions, etc.) but don’t get into a habit of being anonymous.

Do it. If you think a post is cool, add to it. If you think the writer is off-mark, leave a comment and express your thoughts. Be kind, be intellectual, be a smart resource. If you want to be a jerk or a troll go ahead – that’s a great way to show your personal brand too – if you want to have a bad brand.

E-mail vs. comment? I’ve had a number of e-mails talking about a post, or a comment left on a post. The e-mails are GREAT! But I’d rather have you share your thoughts with all of my readers, not just me. Maybe I’m weird that way, but if you have something meaningful to add to the discussion, post a comment.

But, e-mail is cool too. Many times a blogger will e-mail you to say thanks. This is a great time to start a relationship. Perhaps you can offer to write a guest post on their blog, or send them information that they might find valuable (if it has to do with their themes they blog on, many times they will appreciate it).

There you go. Have you commented on any blogs since my How To Blog Without Blogging post?



Know What We Do Around Here All Day?

March 22nd, 2007

Well… we’re not quite sure! :) But one thing we have as a top priority is making things better for you. That’s why you see improvements in JibberJobber on a regular basis. A couple of days ago we slipped some new features in and we wanted to make sure you knew about it. They may seem trivial (we have a huge – HUGE enhancement coming out in April/May) but they are nice “finishing touches” for you.

Thing 1 – better navigation when you add a new record

When you add a job or a network contact or target company there are some new checkboxes under the save button. Its self-explanatory but allows you more options when you save a record (I’ve used all three for various reasons). Notice if you leave them unchecked then it will go to the list panel (like it has been up to now).

Save and checkbox options

Thing 2 – better option when you use Anagram

One guy e-mailed me and said “I just added 120 contacts in an hour using Anagram!” But one thing that bugged me was that I wanted to double-check the data from the big Anagram box on the right and make sure that it all went in the right form fields on the left. We had defaulted it so that once you clicked the “Fill Out Form” button all the data would disappear. Now we have a new box that says “keep data in this box” so you can decide what to do. Personally I check that box every time.

Anagram - keep data in this box option

Thing 3 – plays nice with TinyURL

At the bottom of the Add Network Contact page we have “services” … this is where you can say someone’s instant messenger is MSN (or IM), and their handle is Or their Skype ID is hounddog. Or their Yahoo handle for chatting is

Big thanks to John Reinke (who has a really, really good blog) for suggesting we add the ability to put in a TinyURL.

Now you can add JUST the last part of the TinyURL … or the entire URL, like these two images (the key is to make sure that you put “tinyurl” in the name of service box):

Add add entire TinyURL URL

And the result will be this (notice that either way it makes it a link that goes to the right place):

and it turns into this link!

Thing 4 – plays nice with all URL’s

While we were at it we threw in a bonus. If you put an http or https (so its a website) then that will turn into a link also.
In this example I say its the contact’s LinkedIn profile (the box isn’t very long so you can’t see the entire link):

adding a LinkedIn profile as a

and the result is this (a clickable link):

and it turns into this link!

Notice that you can put in someone’s Jobster profile, their Emurse profile, blogs, other URLs, etc. Sometimes I put in
extra phone numbers… I treat this like an extra field (or, a user-defined field).

So there you go – enjoy the added features! And if you have any requests please send them our way!

What do you think?



March 2007 Winner Of The Month – Susan Johnston

March 21st, 2007

You Get It Personal Branding AwardI found Susan Johnston’s website and blog just when I was getting a little discouraged – not that there aren’t great things out there, especially great new blogs (like Nadine Turner, who I should have included in yesterday’s post) – but nothing was striking me as this month’s winner! Let me summarize why I do this each month.

I believe in personal branding. I think that the traditional method of looking for a job is painful and not necessarily effective (yes, it works sometimes for some people). I know that networking is also painful for many, and not always done “right.” This award recognizes people who use blogs and/or websites to effectively communicate who they are – what their strengths are, their passions, etc. Done well, it will help someone (a network contact, a hiring manager, a recruiter) get a better idea of their breadth (what different areas/specialties they “know” about) and their depth (how much do they know about each area).

I really, really like blogs as the main tool for passive (?) personal branding. I say “passive (?)” because I don’t think that everyone that blogs thinks they are quantifying their personal brand. Blogs are continuing dialogues – you can move around within your breadth (for example, last week I was on “resumes” and this week I’m on “personal branding” – who knows what I’ll be on next week!), and spend as much time/effort as you want on the depth (with multiple posts).

So there – thats my opinion on personal branding and blogs. Now, let’s get down to business.

Meet Susan JohnstonI came across Susan’s website/portfolio this week after she left a comment on Penelope Trunk’s blog. I usually click on the name if it goes to a website just because I’m curious to see who reads what blogs – and since she had her own domain I could tell she had some buy-in to the concept of establishing her brand online. I was more than pleasantly surprised with what I found.

The first thing that jumps out at me is her short introduction/welcome. Here are some phrases that I pick out as I quickly scan it:

  • As a freelance writer and professional communicator… – right off the bat I know who/what she is
  • I take pride in writing… – she’s in it for the long run
  • My favorite topics for feature articles are… – this is what her specialties are (or have been)
  • I also enjoy writing… – here are other interests, probably not as much experience but she is passionate about them
  • Read about my adventures in writing on my blog… – yahoo! She has a blog so I get more than a static website!

I also get to see her picture on the home page and the portfolio pages. I like this because it makes her more personable (doesn’t she look like a nice person? Really – her first impression is pleasant, fun, happy, etc.). Its taboo in the U.S. to put a picture on a resume but its obvious by her URL that she is a girl, and once she goes into an interview we’ll see her age and all that other potential discrimination stuff. This is NOT a resume – so the same rules don’t apply. Give us something so that we can relate better to you (good job on the pictures, I like how they are different).

Her menu is very concise. She does NOT waste space on banner ads. This format is clean. I’m not a big fan of the all the red and the font for her “logo” but here’s a cool point: YOU CAN DO THIS. You don’t have to be a graphics or layout genius to have an excellent online presence! It didn’t take a lot of time and money to put this together. The formatting is good enough, and allows me to get down to the content – which is what its about for me (unless you are a graphics artist – then your graphics and format is your content!).

I really like Susan’s biography page. In just two paragraphs she gives me insight into her experience, breadth, education and personality. I imagine that she spent some time to wordsmith this just right – and I LOVE it.

I LOVE the portfolio page. This shows me that she has been successful in getting her work in print. She shows her breadth by using categories (and making it easier for me, the reader, to figure out her breadth). She includes links on almost everything (thank you – once again, making it easier for the reader to evaluate your stuff) and dates.

The News page is short but once again, her personality comes out in a professional way. Her entire tone on the website is fun, personable and professional. She is very concise (much more concise than my blog posts :p).

Her contact page has a simple yet effective two sentence pitch. It tells me why I want to contact her, and what she can do for me. Pretty good Susan!

One more thing on the website – I’m usually not a fan of services that provide generic templates – you can see a link to VistaPrint at the bottom of her site. In this case it doesn’t matter at all (not to me). Susan is a professional writer, not an IT person. Her choice makes sense, the pricing is only $4.95 a month (according to their website), and it obviously gives her the ability to put up what she needs. If you are wondering where to go for a website perhaps you should look at VistaPrint (I didn’t even know they offered this service).

Now on to the blog.

Let’s get through all the format/color/image stuff first. I LOVE it. Her colors are nicer here, more pleasant than her website. I LOVE the drawing of her – I think that’s a clever touch. The format is cool too. Notice she uses Blogspot (free).

How about the title: The Urban Muse. says “muse” is “any goddess presiding over a particular art” or “the goddess or the power regarded as inspiring a poet, artist, thinker, or the like.” Definitely fitting for someone branding themself as a writer. (another great title is Mike Schaffner’s title (Mike is an IT Executive): Beyond Blinking Lights and Acronyms – point is – think about your title.
On the right side of her blog I like her popular posts (says that people read the blog), instead of “blogroll” she has “Creative Blogs” and then a “Writer’s Resources” section (think about who her audience is – she is adding value to them). I also like her image to the “Official 2007 Inkthinker Query Challenge Participant” because it shows me that she is actively out there challenging herself and furthering her brand.

Her content is… well, she’s a writer. Of course its great. Its easy and fun to read. Don’t be intimidated by the quality of her writing (same as I mentioned about Jane Greer from yesterday) – that is their profession. Just understand who your audience is, and make sure what you write makes you sound smart and competent to them.

One thing that is really cool about Susan’s blog is her Wednesday 5 Q’s:

Every Wednesday I post an interview with a fellow writer or creative type. It’s worked out really well because it provides exposure for both of us, and people have even emailed me wanting to be part of it. I’ve also had publicist send me galleys, which is way more than I could have imagined!

Anyone trying to break into a new industry or even just a new job should use “virtual informational interviews” like a blog Q & A to make contacts and build their knowledge base!

I love this because she is proactively marketing her blog, and herself, by reaching out to others in the field. She is expanding her network (have I mentioned that blogging is a great way to network?), and doing it very effectively. Remember that “give give give” thing about networking? She is giving exposure to others, and they are sure to reciprocate.

One last note. It looks like Susan is a new blogger. She only had 17 posts in 2006 … while she looks like a veteran blogger there are many things that she is doing right that you can adopt right now (okay, it took me 3 full weeks to put all my ducks in a row before I started my blog)!

Or don’t. It’s your personal brand.

Susan Johnston (who is on a cruise right now – yes, I’m jealous – no, it wasn’t part of the prize package for this award :p), CONGRATULATIONS! You hereby get a cyber-high-five, six additional months of premium JibberJobber access (you can transfer that to someone else if you want), and a coveted link from my blog to yours! And you join a growing circle of some very cool award winners (see the links under You Get It on the left).



Free Teleseminar With Andrea Kay

March 20th, 2007

Andrea Kay - author, columnist, and more... I just found out about a teleseminar that is featuring someone that I’ve been “tracking” for a while… here are the details (I just took this from the Reach Branding Club website – I’m guessing the link will have different stuff on it once they have their next teleseminar):

Life’s a Bitch and then You Change Careers

Date: March 21, 2007 that’s tomorrow!

9:00 AM PDT Los Angeles 12:00 PM EDT New York
4:00 PM GMT London 5:00 PM CET Paris

Registration: Free

Register Now – Space is limited to 100 participants, so reserve your spot now.

In our 1-2-3 Success! Personal Branding Process, we advocate pursuing work that is congruent with your vision, purpose, values, passions and goals. For many, this means making a career change. That’s why in March, William Arruda will be interviewing Andrea Kay, Author of Life’s a Bitch and then you Change Careers: 9 Steps to Get Out of Your Funk & On to Your Future.

Andrea is a syndicated columnist, speaker, and career consultant who has helped thousands of job hunters and employees cut to the heart of their frustration and dissatisfaction and take control of their careers. She’s was named “Best Career Counselor” by Cincinnati Magazine and Money magazine wrote, “Every word out of Andrea Kay’s mouth is gold.” Don’t miss this opportunity to benefit from hearing Andrea’s fresh perspective on career change.

To get the most out of this call, we highly recommend that you order and read Life’s a Bitch and Then You Change Careers.

If have been thinking of joining the Reach Branding Club, do so on the day of the call, and we will buy you a copy of Life’s a Bitch and Then You Change Careers.

Register Now – Space is limited to 100 participants, so reserve your spot now.

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Two Different Blog Styles – I Love Both Of Them

March 20th, 2007

I’m preparing my monthly You Get It award post (I’ve found an excellent winner – you should see it this week) and wanted to share a couple of blogs that I’ve come across that are, in my opinion, excellent. Hopefully some of the ideas here can help you as you think about your own personal branding through simple blog technology.

Steve Wilson at Waypoint First, Steve Wilson has a blog titled WayPoint (you can find it at I’ll tell you right now, I’ve never been impressed by blogs that chart out a job search (I’m talking about the ones that say what you are doing daily, how many interviews you are doing, what the results are and speculation about companies or positions). Steve doesn’t really do this – Steve is the first in-transition blogger that I’ve found that blogs about career things on a higher level. Here are some of his excellent posts (when I read these I can tell they are coming from a thoughtful, wise thinker):

If I’m a hiring manager and I come across his blog I’m going to get a much better feel for what he thinks about, how he communicates, etc. I think this is great stuff – and shouldn’t be intimidating for you to think about doing yourself (although I’d suggest that you choose topics that you want to exemplify, with regard to your personal brand).

Jane Greer at TerrieristaSecond, Jane Greer is an e-mail friend that I met a couple of months ago, a professional editor who was not very comfortable with the idea of starting/maintaining a blog. Well, she started a blog called Terrierista. Each of her posts has a quality that is hard to find in the blogsphere … but don’t let that scare you from blogging. Here are some of the things that Jane does that I love:

  • Her titles are clever
  • Her writing is pristine – I would not expect anything less from her but its awesome to see an editor show her stuff
  • Her preparation in each post is thoughtful – she chooses links and fonts with care to allow me to read easier and take me to great sites/blogs
  • Her theme is really cool – she loves terriers (that’s why part of her title is “terrierista”) – actually, her very first post (that awkward first post!) was probably the coolest first post that I’ve ever read (update 3/24/07 – I just found it and linked back to it). You must know that I like dogs but don’t want a dog at my house (I have kids to clean up after, I don’t need something else to clean up after). Her style brings in characteristics of terriers but doesn’t feel like a doggy blog.
  • She has excellent pictures to complement her posts.

I’ll stop here – I just wanted to share two different blogging styles that I think are really cool – in my quest to get you to quantify your personal brand with a blog :)


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