May You Get It Winner: Rob Frankel

May 31st, 2007

You Get It award, by JibberJobberThe You Get It Award is presented monthly to someone who effectively uses technology to exemplify their personal brand. Past winners can be found here. If you have any suggestions for other winners please use the Contact Us form to let us know.

Rob Frankel on CNBCI met Rob Frankel on the YoungPRPros Yahoo Group a few months ago. Since Rob had his own URL (, and because his contributions were smart, I thought I’d go check him out. What I found was… well… an ugly website. With a ton of information.

My first (and second, and third, and fourth) impression was that Rob Frankel really knows what he’s talking about. I’m a critic of web design – I don’t think it needs to be super-flashy, or amazing, or whatever. But I like to give my two cents on what I think looks good and what is a distraction.

Note: I actually spent time on the phone with Rob this morning. I said “um, er, well, I don’t really like your web design… and I want to talk about that a little.” He replied: “bash it all you want… there’s a reason for the design.” But that’s for a another blog post.

Rob Frankel - branding expertDistractions aside, Rob has a strong personal and professional brand. And he is making excellent use of technology to convey this. Even his Skype profile has a little tag-line that is catchy – and reinforces his branding! I hesitated awarding him the You Get It award because, well, Rob is a branding expert (seems a little unfair, doesn’t it?). Here’s why he won:

Ugly site: Let’s get this out of the way. The first impression counts for a lot, and Rob’s website has a number of things that I think can be changed (and still not affect his strategy, which is for another post). I wanted to mention it here because (a) he knows it, and says he gets hit up about 4 times a month from web designers, and (b) if he can have an excellent brand with a website like this, I want you to know that you can too! There can be more substance to who you are than how flashy your website is, and Rob proves that.

The Blog: a few things…

Rob Frankel's blog subscriptionYou have to scroll down quite a bit to find a link to Rob’s blog… but at the very top of the page, one of the first things you see is the invitation to subscribe to the blog…

Rob’s blog is a part of his overall strategy. It looks like he posts about once a month (last month there were multiple posts). Rob says the blog:

  • … fills a void in his offerings – he has a paid newsletter which has tactical strategies, answers, questions, etc.
  • … is where he talks about non-tactical stuff that doesn’t fit into the newsletter.
  • … has posts by topic and is not on a schedule (I think this is fine for Rob – if you don’t have a lot of other offerings like Rob does I suggest you have a more frequent posting schedule).
  • … has subscriber that tend to be media people, reports, producers, and client prospects.
  • … (most importantly, I think) shows how “global” (or BROAD) his expertise is – from political to celebrity to other current issues in branding. This is where Rob is able to showcase his breadth (over time) and his depth (in each post).

Rob Frankel is an expertThe Expertise: As you scroll down the site you’ll see 3 images where Rob was on TV, undoubtedly talking about branding (his expertise). This lends huge credibility – if the TV folks thought he was expert enough to talk about branding on the air, wouldn’t a future employer, er, client think that also?

And if that isn’t credibile enough he has a huge listing of other media where he has been (see the image to the left – this is only a part of it!).

On the right side of his website you’ll see HIS books and other resources. This is like Frankel’s Arsenal and there are many things here to let me know he is an expert and wants to have a relationship – no matter what my learning style is, I can find something here for me. The message I get big time is “Rob Frankel is an expert”… but the message that Rob Frankel tells me is this:

Rob Frankel isn't just an expert, he's the

So here’s the deal. Rob obviously didn’t get this award because of his beautiful website, or his amazing blog (with exception to the post frequency, it is very good and something that you might want to subscribe to).

Rob wins for his substance… the amount of quality material and expertise coming from this site is huge. I can quickly get past the distracting layout and look at what Rob is made of – the media recognition gives significant credibility but I know it’s not hollow. There are books, downloadable eBooks, audio MP3s to buy, newsletters and blogs to sign up for, and my favorite, a weekly one-hour teleseminar that anyone can get on for free.

What does this mean for your own career management and personal branding? What do you have to offer? How can you establish yourself as an expert in your field (or hey, why not the “best on the planet”)? Please don’t be discouraged by super-duper fancy flashy websites – if you have content, if you have substance, if you have the message, then use techonology as the tool it is! I’m not suggesting to be half-baked, but if you are getting hung up on having the perfect layout, or something like that, it’s a poor excuse for not getting started. Just Jason Alba’s two cents 😉

Congratulations Rob! – You join a special group of professionals and have a coveted link from my monthly winner’s blogroll area (on the left), six months of premium JibberJobber (you can transfer/award this to someone else :) ), and a cyber-high five!



Coming Out Of The Garage With The ToolBox

May 30th, 2007

A few weeks ago I announced the Career Management Toolbox that I’m working on, with significant input from my partners. I said it would be live and available within a week … and then got busy on my book! Nonetheless, I received some excellent feedback and resources from my partners and thought that I should get this rolling out right now.

Getting to the Career Management ToolboxThere is a new “page” (that’s what a blog calls something that isn’t a “post”) called Career Toolbox. You can always find it by mousing over Pages and then clicking on Career Toolbox. I really want to call it Career Management Toolbox but that was too long for the menu :(.

This looks very elementary right now, without many links. But you’ll get a chance to see what I’m thinking. There are a number of resources that I haven’t put in yet and will be fleshing it out over time – for now I need to work on my book (I need to send the first draft to an editor this weekend!!)!

If you have any suggestions on what other topics or resources should be in the Career Management Toolbox, please let me know! You can leave a comment here (I turned comments to that page off).

(if you haven’t found the other four links to the Career Management Toolbox yet, click here to check it out ;))

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Book Review: BRAG! The Art of Tooting Your Own Horn Without Blowing It

May 29th, 2007

Brag! The art of tooting your own horn without blowing itRun, don’t walk, to get your hands on this book.

Huge thanks to Dan Johnson for turning me on to this book. I resisted cracking it for a while, and have library fines because I read it so slowly, but from the first page realized that it might be one of the most important books for someone to read this year.

It’s not about networking, although it helps you communicate better in network settings.

It’s not about personal branding, although it helps you effectively communicate your personal brand.

It’s not about the job search, although it helps you respond to interview questions with power.

BRAG! is a book that gives you permission to say what you should be saying. We are taught to not brag (this word makes people cringe as much as the word “brown-nose”) – ever. So how do we effectively communicate our wins?

BRAG! is a book that teaches you how to say what should be said, giving it amazing impact. Lots of times when people talk (especially about themselves) there is a lot of noise.

BRAG! let’s you know when to communicate things so you don’t get lost. How many times have your efforts not been appreciated by someone? It could be that you are assuming they’ll know all the great things you do – maybe they do know! But because of all the noise they deal with, maybe they don’t rememember when it counts.

This book is awesome, and will serve as a reference book for me for years to come. I can’t give you a book report – it would take too much time and you should read the book anyway. I’ll just share two things:

Peggy Klaus - Brag!First, here are seven bragging myths that Peggy Klaus dispells:

  1. Myth #1: A job well done speaks for itself
  2. Myth #2: Bragging is something you do during performance reviews
  3. Myth #3: Humility gets you noticed
  4. Myth #4: I don’t have to brag; people will do it for me
  5. Myth #5: More is better
  6. Myth #6: Good girls don’t brag
  7. Myth #7: Brag is a four-letter word

Second, straight from her website, the Take-12 Questionnaire (which lays the foundation so that you can put your Brag Bites and Bragologues together):

  1. What would you and others say are five of your personality pluses?
  2. What are the ten most interesting things you have done or that have happened to you?
  3. What do you do for a living and how did you end up doing it?
  4. What do you like/love about your current job/career?
  5. How does your job/career use your skills and talents, and what projects are you working on right now that best showcase them?
  6. What career successes are you most proud of having accomplished (from current position and past jobs)?
  7. What new skills have you learned in the last year?
  8. What obstacles have you overcome to get where you are today, both professionally and personally, and what essential lessons have you learned from some of your mistakes?
  9. What training/education have you completed and what did you gain from those experiences?
  10. What professional organizations are you associated with and in what ways_member, board, treasurer, or the like?
  11. How do you spend your time outside of work, including hobbies, interests, sports, family, and volunteer activities?
  12. In what ways are you making a difference in people’s lives?

(Note that you can put your answers to these questions in JibberJobber’s Interview Prep area, under the Question/Answer section)

Seriously, I can’t think of one person I know that shouldn’t read this book. Go get it. That’s all I have to say :) Luckily there are other bloggers who have already written about this (yes, I’m late to the game again):

Amybeth Hale (Research Goddess) – Self promotion and tooting your own horn

Mike St. Pierre (The Daily Saint) – Mini review of Brag! The Art of Tooting Your Horn Without Blowing It

Have you read it? Do you need to? Leave your thought below!



Revisiting Free Premium JibberJobber Features For Deployed Servicemen

May 28th, 2007

Support Our TroopsLast year I sent out a press release announcing free premium features for those returning from deployment. This is a timeless offer, which means that it has not, and will, not expire. Since today is Memorial Day in the U.S. I figured I would revisit this offer.

What does this mean?

If you are deployed, you can click here to set up your JibberJobber account. You get at least one year of premium features on your account (the 12 months starts from the time you return).

Normally we give you 30 months, assuming that you will be deployed for 18 months and back home for 12 months (we don’t want to know any confidential details about your deployment). You can use this while deployed (if you have time, and access to the Internet) … and your loved ones (spouse, significant other, kids, parents, etc.) can use it for you while you are deployed.

Think about this. Let’s say you get deployed for 18 months. During this time you are learning and growing, even to the point of out-growing the job that you left. Or, you are unsure that the job you left will even be there when you get back (of course it’s supposed to be, but you still wonder, and there is no guarantee).

Your parents (or loved ones) at home know that when you get back you’ll be in a job search. They can login to your JibberJobber account and put in prospective employers, information about specific jobs that might be available, even key people that you will need to network with when you get back.

Instead of coming home and starting at square one, you can come home and have a rich database of leads. This can be huge.

During the first 12 months that you are home you continue to use JibberJobber with the free premium features to track your transition – whether you are getting a new job or not, there are a lot of network contacts that you should put into your network, and work on nurturing those relationships. And if you are looking for a new job you probably won’t find a better, easier and more effective tool to track the job search.

After the free period expires you can choose to upgrade, if you want. If you don’t want to upgrade you will NOT lose any of your data, just some bells-and-whistles.

Why are we doing this?

This is not a political statement, rather it’s an effort to show support to troops. There are lots of ways to support the troops, including sending cookies, care packages, letters, cards and more. This is a way that we (the JibberJobber team) can show our support for people that are willing to sacrifice their life to serve their country.

How do people take advantage of it?

The process is rather simple – all you need to do is click on this special link (so we can track the number of people that take advantage of this) and sign up for your free account. Then, send us an e-mail (Jason [at] JibberJobber [dot] com) and let us know that you are, have been, or will be, deployed. Finally, have ONE MORE person send an e-mail confirming that. It doesn’t matter who that person is – but it’s just a second measure. That’s it – mostly based on the honor system. So far there hasn’t been abuses, as far as we know.

How can you help?

There are three ways that you can support this program:

  1. Spread the word: First, let everyone know about this offer. Servicemen, moms and dads of those that are serving, spouses, career experts, etc. Also, if you have any media contacts let them know about this.
  2. Sponsorships: We are accepting sponsorships from companies or individuals who want to support this program. If you know someone at a military friendly company such as Home Depot, Halliburton, Guardsmark or some other company that says they support the troops, please let them know about this. We have special, extra information for major sponsors. We are not a non-profit and therefore don’t allow you any tax savings, but if you want to support this program you can contribute here.
  3. Support JibberJobber in general: If you don’t have your own JibberJobber account then you should get one. It’s not just for job seekers – it’s for anyone that wants a tool to help manage relationships. Whether you are a grandma who sends out Christmas cards and birthday cards or a business owner keeping track of customers, prospects and vendors, JibberJobber can prove to be a valuable tool for you. You get lots of benefits for free, and the extra features you get for the optional $10/month upgrade are worth it.

If you have any questions, comments, thoughts or anything else please let me know (you can use the Contact Us page, or send an e-mail directly to Jason [at] JibberJobber [dot] com). This offer is not limited to any particular branch or country.



Follow-up on Seth Godin (& Networking) From Yesterday

May 25th, 2007

Seth Godin made it for The Dip tour!Yesterday was a fun day, although the people I was with are all bloggers and I think I saw more than one sign of withdrawal from not being by an Internet connection for more than seven hours!

I’m not going to put any notes about Seth Godin’s presentation here because (a) I didn’t take any (!!), and (b) there are a ton that I’ll link to at the end of this post. Great notes, videos, pics, etc.

It was interesting to see the comments from yesterday’s post that I titled “I’m Not Going To See Seth Godin Because…” – they ranged from “ya! Right on!” to “I agree that $50 is too much and unaffordable.” I don’t disagree with that at all – there is no way I was going to pay $50 to do something like this last year. In fact, there are opportunities every week for me to drop $50 on network things here locally that I choose not to do because I don’t think the speaker or crowd merits it.

However, there are ways to be creative about it – I’ll share one way to get in for free:

  • Find out who the sponsors are (it shouldn’t be hard – it’s usually plastered all over the marketing materials)
  • Network your way into that company
  • Find a “decision maker” and begin to develop a relationship (remember, it just starts with “hi.”)
  • Let them know that you are in transition, or that you aren’t in a position to drop $50, but you’d really, really like to go, and “do you have an extra tickets that I could have?” (or something like that)

Obviously, you have to get over the pride thing a little, but I knew the sponsors at this event, and I knew they were scrambling to get all their tickets out! The presentation was awesome, the networking was awesome. It was way cool.

So here’s my recap. Weeks with lots of work (not me, I was pretty busy with JibberJobber stuff but was cc’d on all the coordination e-mails) paid off big time. Seth’s presentation was awesome. Towards the end of the Q&A session he asked who wanted to do the book signing, and who wanted to continue Q&A. About 1% wanted to do the book signing, so we got another 20 minutes or so with Q&A. I’ve never seen a more diverse set of questions, and he answered them masterfully.

I’ve heard people say (and Seth has also) that Seth’s blog is where he writes about obvious stuff, and it isn’t worth reading. After hearing him for almost 90 minutes yesterday I have a new appreciation for his perspective and thoughts, and don’t see his blog as “just pointing out the obvious” anymore. He wowed me.

This is the wordmob team that worked to get Seth here:

The WordMob team and Seth Godin

Here are links to various things that can give you a better feel for what we experienced:

Ash getting his head shavedAsh Buckles, CTO of is the biggest Seth Godin fan I know. He had his head shaved by Seth Godin: see it on flicker

Steve Spencer, owner of Twelve Horses (which was a major sponsor) had a huge role in this event. HUGE thanks to Steve for being involved and all the work he did to make this happen. You can see him here with Ash (I think Steve did some follow-up shaving on Ash’s head: see it on flicker and here are 11 seconds of Ash’s fame on YouTube.

Phil Windley, local tech superstar took some great notes and has some excellent pictures here.

Phil801, one of the founding members of WordMob and owner of TagJungle, with a recap on the day and his mishaps getting Seth back to the airport (pretty funny! Thanks to Jimmy Zimmerman and Brian Corrales for essentially saving the day!!).

Chris Knudsen, who has said he isn’t blogging for the summer (but seems to blog more than normal :p) has some great notes in an easy-to-read bullet format.

Quick comments from the Buzz Booster team on the event (thanks for the photo I stole :p).

Finally, true to her name, the NewsPaperGrl has multiple posts broken out into subjects (all of these came out of the presentation):

That’s it for this week – have an excellent weekend!



I’m Not Going To See Seth Godin Because….

May 24th, 2007

I thought a lot about this post, and wonder if I’m crossing some line by writing it. I came to the conclusions that (a) Seth would agree with this (at least, I’m guessing he would), and (b) the information/logic is too important to not share. Enjoy :)

Click on Seth's head to go to his blogSeth Godin is coming to Salt Lake City today to speak and sign books. I’ll be there, and a few hundred others will be there, but some of my buddies won’t. Here’s why:

I don’t like to pay $50.00 to an extortionist … “buy 2500 of my books and I will think about coming”

and from another friend:

I read Seth every day, but I don’t feel the need to hear him speak, unless he wants to go one on one with me! I view him as a high end ad agency kind of guy. Highly effective, but he rants sometimes on goofy stuff like “the bread at my table was too soft”….(east coaster!)

I found it super-interesting to get replies like this from my buddies. I don’t fault them but I have an entirely different opinion on why one should go. Most of my thoughts are coming from some of the paradigm-shifting that I got while reading Never Eat Alone last year…

  1. I’m not going to see Seth Godin – I will, and it will be cool, but my celebrities are different (I met a bunch of my celebrities a couple of weeks ago at the SOB Bloggers Conference and Kennedy’s conference). For me, watching a celebrity walk around in person and on TV is the same thing.
  2. I’m not going to get on Seth Godin’s radar – I would love to be on his radar more (heck, he contributed to last year’s blog carnival, and we’ve exchanged more e-mails), but I doubt this will happen. I wrote a post on my personal blog a few weeks ago about why Seth Godin should write about JibberJobber and e-mailed it to him. Nothing (although he replied to the e-mail, which I think is very classy). I doubt that 1/2 second of eye contact, with hundreds of others in the room vying for his attention is going to put me on his radar any more than I already am.
  3. I’m not going to hear an amazing presentation – although I’m expecting one, if it isn’t amazing I can still pick up his book(s) and study them. Or I can see his videos on YouTube. I saw Andy Sernovitz (Word of Mouth Marketing author) a few weeks ago and he had a terrific intro – he said “First of all, please lower your expectations.” He was awesome, and I was inspired to read his book. But if Seth’s presentation stinks for whatever reason I’m not going to feel like I was cheated out of $50, and I’m still going to read The Dip.The Dip - the book, from The Seth
  4. I am going to be in the right place – Keith Ferrazzi talks about fishing where the fish are. I know who some of the people that are going to be there today and these are movers-and-shakers that I want to develop relationships with. Even though they won’t have a direct impact on my business, I’m going for the relationships, and this is a great way to get to know some of them.
  5. I am going to strengthen my relationship with contacts that I haven’t met in person yet – similar to #4 but these are some of my blog and Twitter contacts that I haven’t met in person yet. It is always fun to put a face and voice to a picture and online persona. There’s even a guy flying in from Reno to be there – how cool is that?
  6. I am going to help put Utah on the map – not for skiing or MLM, but for other stuff. Getting Seth Godin here is big, and we should be proud. This isn’t Silicon Valley, and never will be. But we’re trying to build a strong culture of smart business, smart people here in Utah and pulling this event off successfully will contribute to that.
  7. I am going because it’s healthy for me – it’s better for me to get out and hang with excited people than it is to stare at blogs all day. Not necessarily more comfortable, but definitely healthier.

The next time you have an opportunity to go to something similar to this, don’t take it for face value. There are other reasons to go to events like this. I’m not missing out on it, even though I may be going for reasons other than “the main event.”

What do you think? Am I off my rocker?

One more thing – if you want to come but are in transition (read: don’t have $50 for this), let me know, I might be able to score you a ticket.



JibberJobber + Job Boards…

May 23rd, 2007

I’d like to announce two job boards that have taken the first steps to integrate the JibberJobber experience into their job search experience. This is just the first step, we are expecting to have a really robust (but simple to install) API (that means that the two systems will talk to eachother with no effort on your part) later this year to make this as functional as it should be.

I’m really excited about this because it is a really important step in improving your overall experience as you use various tools at your disposal. One of the coolest things about JibberJobber (in my oh-so-humble opinion ;)) is that it is non-proprietary – that means, no matter what job boards you use, or where you get the information from (even an offline network meeting), you can come back into JibberJobber to store the information!

So here’s what Phase I of this new feature looks like.

Just Posted LogoIf you do a job search on, at the bottom of each result, you’ll see an “Add to JibberJobber” icon.

Just Posted and JibberJobber

Also, if you do a job search on, right below the title of each result, you’ll see an “+ JibberJobber” icon.

Insourced and JibberJobber

Just Posted job relevanceBoth of these job sites have unique features that are worth checking out. Just-Posted has a relevancy algorithm that helps narrow results to relevant results. Note they also have the RSS icon so you can save the RSS feed into JibberJobber and then, with one-click, save the job in JibberJobber.

Insourced LogoInsourced has a number of interesting features … here is a run-down in their own words:

1) Crawled jobs come directly from employer web sites, recruiter/staffing firm web sites and, in some instances, third party providers of employer job search. On the latter, we’ve chosen to NOT crawl any true job boards or job search engines/aggregators. There will be nothing from Monster, CareerBuilder, JobCentral, etc. In fact, we make a point to note this. When we do crawl a site that is not specifically the web site of the employer or staffing agency (i.e. – the entity with hiring authority), it’s because the employer(s) themselves don’t have their own job boards and rely on the third party application. We’ve also chosen to crawl government job sites at the federal, state and municipal levels.

2) We’re both crawling jobs and allowing users to post jobs for free after creating an account. Employers can also upload jobs in bulk by using our proprietary XML format. In this manner, employers with hundreds or even thousands (or hundreds of thousands, for that matter) jobs can enter them all and have them updated regularly.

3) Registered users can “vote” on jobs. and CareerBuilder (and others) have come under fire for the number of work from home “opportunities” they house, as well as for other suspect jobs. If one of those slips by our filters, users can vote down the job using our “inThing” voting mechanism. Currently, results are filtered by a relevance/date combination. In the future, this will be purely a relevance filter, but the “inThing Rating” is always an option for those searching, so that they can see the top-rated jobs. Of course, as they’re searching by relevance, any jobs that have been voted down will have a negative number next to them.

4) Job seekers can do a variety of things after searching, including salary research (courtesy of, save jobs, save searches, view rss feeds, use Google maps to locate jobs (currently a bit of an issue in IE) and, of course, add information to their JibberJobber accounts.

When I was in my job search I tracked jobs from seven different job boards. It was a pain (for various reason), and it seems to me that the features from Just-Posted and Insourced are cool, even in the midst of the 40,000+ job boards out there.

Go check them out… it is very cool to have this simple integration on their sites and we’re really excited about what Phase II will be!

(and, if you are looking for more good reading in the employment space I recommend the Insourced blog)



Using LinkedIn Answers To Look Smart…

May 22nd, 2007

… or engage experts, or find answers quickly, or for various other reasons. LinkedIn Answers is one of my favorite parts of LinkedIn and works for me because I have over 200 network contacts (so I get good participation), and because I let my connections know I have a question! But I continue to see questions like “I asked a question but no one can see it – how do I make my question public??” Here’s how I do it:

Note, here’s the link to this real question, and there are great responses already!

First, click on the answers tab at the top of any page (once you are logged into LinkedIn).

LinkedIn Answers - answers tab

Second, you’ll see a bubble that says “Ask a question” – note this is like the subject of the e-mail, so just put a few words in here (not the entire question with details!).

LinkedIn Answers - Ask your question

Third, the next page will give you various options… note that your question is in the top box and right below it is the “Only share this question with connections I select” checkbox – I always leave that blank! I don’t know why you would check the box but I’m guessing this makes it so others can’t see it (unless explicitely invited).

LinkedIn Answers - make sure to share!

Fourth, here is where you actually add the details of your question. Some of these get lengthy… on a recent question I asked I got an e-mail saying “you should break your question up.” I asked 5 questions in one… kind of. But I agree with the advice – don’t make the question overly complex or you might not be happy with the answers. Hat tip to Scott Ingram, NetworkInAustin, for the advice :)

LinkedIn Answers - Add Details

Fifth, this is also important because some people only browse categories that they are interested in, or experts in… and I’m guessing if you don’t categorize correctly you might get flagged. I’ve selected “Using LinkedIn” as the primary category and there are no other sub-categories (which would go in the boxes where 1 and 2 are). Note that you can also choose other categories (see my cool red arrow).

LinkedIn Answers - Categorize Your Answer

Sixth, another critical thing to fill in correctly is the bottom of this same page… these checkboxes below. I’ve never done one that is geographically focused, and I don’t have questions related to the three bottom boxes – so mine have always been unchecked.

LinkedIn Answers - other options

Seventh, after you hit “Ask Question” you are allowed to share this question with your connections. I always click “Select Questions” and choose up to 200 of my connections (note you can add others in the “Other contacts” box). Below this is the message that goes out. All of the people you choose here will get an e-mail or note that you are asking them a question (it depends on what their preferences are).

LinkedIn Answers - the other place to share!

Note – you can have your answers flagged and taken down! Don’t use this feature to ask questions like “Does anyone know where I can get a job” or something that others would consider spammy.

Have you used Answers? Do you like it? Have you had problems?



Letting The Cat Out Of The Bag: Writing A Book On LinkedIn

May 21st, 2007

I'm writing a book!Over the last couple of months I’ve been working on a book that I hope will bring knowledge and encouragement to many. It’s about LinkedIn (from a user’s perspective but not a user’s manual). While I’ve never done this before I’m guessing that I’ll be able to wrap things up and get the first draft sent off by next week. But I need some help!

I would love to get more feedback, ideas and advice from you! You can leave it as a comment here but PLEASE send me an e-mail also (Jason@JibberJobber [dot] com). Here’s what I’m looking for:

  • Most important thing to know about LinkedIn, as a user: what is the one piece of advice that you would give me, as a new LinkedIn user? Or a casual user that does not take advantage of all the cool bells-and-whistles?
  • Top 5 list of things I should know: similar to the first bullet point but this time you don’t have to choose just one thing. If you want you can give me a bonus sixth point :)
  • Stuff to not do: are there things where you spent your time or money and wished that you hadn’t? What are pitfalls to avoid?
  • What you wish you had known when you first got started: I had only 6 connections for a few months and found LinkedIn to be very lonely and useless. There are a lot of things I wish I would have understood when I first got started. What can you share?
  • What are some excellent resources that others should know about: Scott Allen’s recent Smart Ways to Use LinkedIn may be one of the best single online resources yet… but do you have a favorite?
  • Still don’t get it: if you don’t get LinkedIn, have tried it, haven’t tried it or are just plain unsure what the value it – let me know! What are your concerns and questions, what have you tried (or not tried), etc.

Just as I do on my JibberJobber testimonial page, I’d love to give credit where I can. So please think about what your signature area would be so I don’t have to guess (or misrepresent).

One final note: I’d love to include your stuff in this book! But I need to have you fill out an authorization form – please be aware that I’ll shoot you an authorization form as soon as I can (so make sure I have your e-mail address!).

Thanks a ton, this will be a pretty busy week for me as I work on wrapping this up – please send me your thoughts and ideas as soon as you can!



Forums And eLists For Networking and Personal Branding

May 18th, 2007

Yahoo Groups benefit youTime to give up one of my personal marketing secrets. I’ve kind of written “about” it here and there, but today I’ll lay it out in a simple post.

This last year I’ve been networking and branding JibberJobber in the same way that you can to benefit your career aspirations (if you are a business, even a small business, I consider this to be guerrilla marketing). In April, my The National Networker article is titled “How to be Visible – Virtually” where I talk about what to do and how to get started. In this post I’ll share some specific resources that have proven invaluable to me (Jason is giving up the secret sauce).

I’ve found two local lists that are worth my time. One is in Atlanta and another is in Houston (I found both via Yahoo Groups). These are not really interactive – it’s mostly job announcements, network events, etc. that I get regularly via e-mail. No one replies and there is no discussion but it’s excellent to stay current on local opportunities. Here’s a taste of what you’ll get from Trey DeNina’s list from Houston:

Looking for a CANDIDATE or JOB? This is a great place to go!

“The Craig’s List of Texas” -Gary Deen, Recruiter

Trey DeNina’s Personal Networking Group as heard described on Employment Radio with Rick Gillis. – A Place to Network (FREE). This group was started as a means to help keep Trey and his friends employed….A sort of “Pay it Forward” type setting…No money is generated by this, it just helps keep contacts networked…It is mainly for the Houston and Texas regions, but reaches nationally and internationally. Please send an email to Subscribe to: or search Yahoo groups for TreyTech. –HNN


It is difficult for me to condense my great experiences working with Trey Denina and being involved in his network. His “pay it forward” philosophy is not only his thoughts, it is his practice. I was stuck in a company that was not a good match and had worked with several staffing agencies to try and make a change with no success. Thanks to Trey and his TreyTech network, I am now working at a great company, doing what I love, and I am literally minutes away from my home and my son’s day-care. Not only has my professional life improved, my quality of life has greatly improved. I love my new job and I love the extra time it affords me to spend with my family. I don’t know where I would be if I had not signed up to participate in his network and seen the posting for my new position. The professionals involved in Trey’s network really care about recruiting and matching quality candidates with quality companies. I look forward to finding more great candidates for my new company through his network of professionals. Thanks so much, Trey – you have changed my life!!!

Amy Freeman PHR
Recruiter for Fluor Corporation

Added bonus? Trey actively posts to lots of lists, so getting on his radar (or getting his news) can get the word out to LOTS of people. I frequently see people passing resumes on, which gets in front of lots of recruiters and HR. You should look for something similar where you are (Salt Lake doesn’t have one, as far as I can tell) – here are some others to get an idea of what’s out there:

Atlanta Seekers

Houston – TreyTech

Southwest States (FL/GA)

Here are some lists that are more interactive, not geographic and where you can develop your brand amongst the group members. While you won’t see many job opps come through I’ve found these to be very valuable in my branding efforts – and know that people are developing relationships, getting new business, getting jobs and all that other utopian stuff that we all like to think is still alive.

MyLinkedInPowerForum – if you are interested in LinkedIn at all, you should be on this list:

LinkedInBloggers – if you blog and want to take it to the next level come learn from some experts (I’m not a teacher here, I soak it all in):

AskLizRyan – she transitioned from Women In Technology (WIT) to this new venture and has over 30,000 members on her list. That’s huge. The discussion varies from everything to… everything but it’s been a valuable forum (and a great place to ask questions).

YoungPRPros – I’m almost to old to be here, and I’m not a PR Pro – but I’ve learned a TON from this group, seen a number of leads get passed along and even contributed a bit.

Here’s a tip – you can get a LOT of e-mails from any of these lists. You can set up a rule in your e-mail client to automatically route them to another folder. But I’d suggest you get on at least one list and try it out for a couple of weeks – you don’t have to post anything, just listen and learn – and if you can post something intelligently go for it (but try not to look like a dunce). If it’s too much, simply unsubscribe.

So there you go. Simple, really. But I’ve seen small miracles happen on these boards for people’s businesses and careers. And this strategy has done wonders for JibberJobber.

It takes time! It takes effort! It can be distracting! But it’s paid off for me and countless others. What lists/groups work for you?


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