After many votes have been casts, and many comments submitted, I’m happy to announce the results of the rebranding contest.
I wanted to announce this last week, but from Thursday through Sunday I was battling a computer virus that really cramped my style … alas, I think I’ve got the virus resolved and I am ready and anxious to rock and roll.
So, here were the final four options:
- JibberJobber: Career Management 2.0
- JibberJobber: Empowering tools for lifetime career control
- JibberJobber: The portal to your career management
- JibberJobber: Managing the information to manage your career
What was your favorite?
I thought the hands-down leader would be Career Management 2.0. It is cool, hip, and obviously something that means “we are done with version 1.0, and taking career management to the next level.”
I’m a software guy (my first real job in my field was developing for Simplot’s intranet, back in 1998, 1999!), so the 2.0 made a lot of sense to me.
And then I got an e-mail from Deb Dib my trusted advisor, mentor (she doesn’t know I consider her a mentor), and thought leader in the career and branding space, with this message:
For what it’s worth, my hands down, win-by-a-mile favorite brand statement for JJ is #4. The one about managing information to mange your career. It’s SO solid, says what JJ does, and hits me at a gut level.
Makes me think, if I were a job seeker, I want that — I NEED that!. The others are nice, but just not specific enough, esp #1 — a lot of people won’t even know what web 2.0 is, let alone what that means in relation to JJ.
I found that profoundly interesting. I didn’t like #4 too much because (a) it is too long to fit under (or within) my logo, and (b) it is… well, too simple — it does describe what we are doing, doesn’t paint us into a “job search” corner… but it just seems too simple, doesn’t it?
And then… I was talking to my wife about this and she said “what is 2.0? I have no idea what that means.” And I had flashbacks of all of the bosses and non-tech clients/customers who I ever worked with, and realized they, too, would look at 2.0 and have no idea what that meant. More head scratching, like what you do when you see “career toolset,” which is my current tagline. What does “career toolset” mean???
But I still loved Career Management 2.0. Haven’t you heard of web 2.0? Finance 2.0, sales 2.0, etc? It is catching on, and carries meaning, even though people are trying to be ahead of the curve and define 3.0 in many areas.
That was when I realized the voting results where going to be interesting. I was surprised at how it ended.
Here are the results:
In the voting, there was actually a tie for first place. The two winners will each split the $900, each get one lifetime premium upgrade, and both of my books in eBook format.
Congratulations to Kirsten Dixson, Partner in the Reach Branding Club, and submitter of “Career Management 2.0.” I should mention here that Kirsten has had a significant impact on my career with JibberJobber, as she invited me to speak with her at the Career Management Alliance conference last year, which was a huge credibility nod in my direction.
Congratulations also to Steve Duncan, submitter of “Managing the information to manage your career.” Steve has been following my JibberJobber journey for a while and has shot me e-mails here and there with ideas and suggestions. He actually submitted the very first entry in this contest!
How will I use two? You’ll just have to wait and see!
The second place winner is, well, Kirsten Dixson (again!). She also submitted “Empowering tools for lifetime career control” (and a few others… there were many people who submitted multiple ideas). She’ll get another lifetime license of JibberJobber, as well as two more books. Since she is connected to so many career professionals I’m guessing she’ll use these as awards, gifts or incentives for them.
I’ll be getting in touch with the other entrants in this contest this week (hopefully! I have some catchup to do from the virus last week :().
HUGE thank you to everyone who submitted, voted, and commented. I received dozens of e-mails with ideas and suggestions on where to head. On the survey I had dozens of excellent comments on what we should do, and how to best meet your needs.
Thank you, thank you, thank you!