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How’d You Score That Gig?

April 14th, 2008

My friend Alexandra Levit has done it again… her new book just hit Amazon and it’s what I would call a must-buy. I got a copy of it a few weeks back and loved it. In this book she explores a number of different jobs and how real people got them. Tons of awesome information no matter where you are at in your career.

And right now How’d You Score That Gig is only $10.20 on Amazon!

In eight chapters, and over three hundred pages, Alexandra shares how to score gigs whether you are an aspiring adventurer, creator, data head, entrepreneur, investigator, networker, or nurturer. Don’t know what you want to be when you grow up, or wondering how to get there? This is the book for you!

This isn’t Alexandra’s first book – she also wrote They Don’t Teach Corporate In College, which has some fantastic reviews on Amazon!

If you are concerned about the special pricing on Amazon, since it will force you to pay shipping, make sure you buy another book. I think my Facebook or LinkedIn book might just complete your package and qualify you for free shipping :)

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Monday Night Sucked

April 10th, 2008

I promise, there’s a point to this :) Read on…

I don’t know how else to say it. I was absolutely miserable on Monday night.

I made one poor choice (a more experienced road warrior would not have made that choice – and I’ll never do it again), and it led to a very late night, cash out-of-pocket, hours driving around Orlando, and lots of stress. Instead of getting to my hotel early, with plenty of time to relax and prepare for Tuesday, I finally got to bed at 1am.

That’s only 11am my time (Utah is MST, two hours behind Florida), so that wasn’t a huge deal. But my presentation the next morning started at 9am … which is 7am MST! Ugh!

Around 8:30pm, I was pretty ticked (and all the other emotions that go along with it). I was outside of an Alamo rental branch that was … closed. I got there at 8:05, just five minutes after it closed. Fortunately, there were two Alamo employees there… boy was I glad to see them! Unfortunately, they were only there to tell me it was closed, and to catch a cab to the airport. ARGH!

So I’m standing outside of Alamo, with my laptop (low battery, since I used it on the airplane) on, hoping to get some information I needed to salvage the night. In my stressed misery (I should mention, the night before I didn’t sleep well, and I didn’t have much to eat all day – I know – my bad!), in the dark, at a remote Alamo branch… I started to think of my last trip to Orlando.

What great times! I was with a good friend from my last company (Cory) and we were representing our company at a trade show! It was a low-budget operation, but Cory and I had good times – and I longed for those good times. At least, I wished, I could have a friend with me that night – I felt pretty dang lonely, standing there by the garbage can.

And then I realized something. That trip had it’s misery moments, too. Getting to Orlando that night we found out that there was only one hotel room that was smoking (I am sensitive to that and get sick in a smoking room) with one bed (um, me and Cory weren’t going to share a single bed). We ended up driving about 30 miles that night and getting in really, really late.

Why is it that I always long for something in the past… and don’t appreciate the present? Is it just me, or is this human nature?

I’m going to work on that this year. Enjoy the moment, cherish the memories. And get over the petty things that really… really don’t matter.

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Orlando, Here I Come!

April 7th, 2008

florida_small.pngI’m headed to Orlando today, I’ll be speaking at the ACG annual conference. I’m also speaking twice tomorrow at an outplacement firm (in Orlando and Tampa), and have a number of lunches/dinners lined up.

If you are in Orlando and want to hook up, please contact me – I’ll be there through Saturday morning!

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What Kind of Person Uses JibberJobber? Here’s a Profile.

April 4th, 2008

I get asked this question all the time – just who uses JibberJobber? Here’s a user who has given me permission to share her profile with you.

Bridgette Hinchman is:

… a mid to senior level General Manager/Director of Operations (at a medium to large company) or a VP of Ops/COO at a small company. I have my MBA and over 12 years of progressive sales and operational experience at the GM level. My experience has focused on getting small businesses to the next level (from start up and shortly after) or fixing troubled sites within a 90 day window (for existing companies). In essence, people pay me to fix their broken or struggling business as a career employee and from there I have gotten promoted upward.

Sounds pretty cool, right? Bridgette is in the Dallas area, and is hoping to stay in that area if possible.

Bridgette is a corporate rockstar. By no fault of her own* she is a self-proclaimed “VERY assertive job seeker.” She is the type of professional who “gets” JibberJobber. Does she understand networking and nurturing relationships? I’m sure she does. Is she a competent subject matter expert? Undoubtedly (I’ve seen her resume and her work history). I’d be happy to put you in touch with Bridgette – just leave a comment in the box below or hit me via e-mail.

How many of you are prepared to be a “VERY assertive job seeker” right now? How many of you would benefit from doing stuff that you do in JibberJobber for a full 6 – 12 months before you become a VERY assertive job seeker? Whether you are in a job search or not, I encourage you to seriously consider the benefit of preparing now by nurturing network relationships, targeting companies you are interested in, preparing your master resume, preparing multiple elevator pitches (or, Me in 30 Second pitches, or whatever you want to call them), and more.

* By no fault of her own. Bridgette found herself in this VERY assertive state the same way that thousands of people this year will find themselves. This is what happened to me two years ago… corporate decisions, economy, fickle management, bad management decisions, loss of a contract… the list goes on and on.

This year there will be hundreds of thousands of people who’s jobs and careers are affected by forces they have no control over. Check out these recent headlines:

What makes you more immune to the unemployment line than any of these hundreds of thousands of people?

Is it your degree, or your MBA? Mine didn’t keep me off of unemployment.

Is it the tight relationship you have with your boss or the CEO? Trust me, I’ve seen how it works, and that relationship won’t keep you from getting a pink slip.

It’s time to be CEO of You, Inc. What are you going to do TODAY to take charge? I have a few ideas, but would like to hear yours :)

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Your Book: Perhaps The Most Important Thing To Enhance Your Personal Brand

April 2nd, 2008

I'm on LinkedIn -- Now What???I started JibberJobber on May 15, 2006. In June I started blogging, and credit much of JibberJobber’s success to this blog. It became clear early on that putting time into this blog would be a significant portion of my overall marketing strategy, and when the blog was mentioned in the Wall Street Journal’s Career Journal (they moved the Career Journal and I don’t know what the new link is), I felt reassured I was on the right track.

I was happy (but not satisfied :)).

And then I wrote a book. In fact, it was one of the very first books on LinkedIn (the book that beat me was Steve Tylock’s LinkedIn Personal Trainer).

The story of my book is kind of fun. It was a mix between “get more buzz” and “provide value to JibberJobber users who were asking about LinkedIn.” I realized I could continue to blog about LinkedIn, but it would be cool to have one resources that kind of spells it all out – what do I need to do, what do I need to pay attention to, and what is just plain noise?

I started my Table of Contents, and wrote a few paragraphs for the introduction. And then I got distracted by running a business.

A couple of months later I was at dinner with a few bloggers in Austin, Texas. Two of the bloggers were also published authors, and I asked them a few questions, like:

  • how many books have you sold?
  • how much money have you made (not sure how I really asked this question)
  • would you recommend an ebook or a hard copy? Why?
  • … and more.

Scott Allen - The Virtual HandshakeThat night, I told Scott Allen my idea (a LinkedIn book for the normal person, not the early adopter or tech genius) and he immediately said “do it with me! I’ll hook you up with my publisher and …” we discussed some of the details.

About a month later I had a signed contract in hand, and was ready to go – I had a publisher! I dusted off my old Table of Contents and… looked at it and… let it sit for a few months. After all, I was running a business! And ever author I knew told me that I wouldn’t make any money from selling books.

Andy Sernovitz - Word of Mouth Marketing expertIn May, 2007, I was liveblogging SOBcon (a terrific event, they are repeating it this year, more info here) and listening to Andy Sernovitz speak. Andy gave a list of things we could do to create more word of mouth buzz for our blogs (or, companies). I was intrigued by the list, thinking of what I could do for JibberJobber, when he ended with a simple idea. He said something like:

and if you try all of these, and can’t figure out what else to do, find a brand that is getting a lot of buzz and figure out how to attach yourself to it!

Now writing my book become more about marketing JibberJobber (I could create buzz by associating myself with LinkedIn??) than with making a few bucks on each book sale. And I was all about figuring out how to market JibberJobber.

So I buckled down and finished my book. I put stuff (like, e-mail!) on hold. I had a self-imposed deadline, which I hit.

And I was absolutely amazed by what happened after that.

All the places I wished would write about JibberJobber were now contacting me. Not because of JibberJobber, the coolest thing to hit the career space since (fill in the blank), but because of a 124 page book on getting value out of LinkedIn.

In the past few months I have been interviewed by Money Magazine, CIO, the New York Times, Wired Magazine, US News & World Report, and many others.

Has it benefitted JibberJobber? Absolutely, because in those articles I’m quoted as “Jason Alba, CEO of JibberJobber.com and author of …

Andy Sernovitz was right – associating myself with a brand that was getting buzz helped my own brand get buzz!

This directly relates to your personal brand. You are a subject matter expert (SME), aren’t you?

Don’t you know enough about your field to be considered an expert? Whether that is finance, marketing, cleaning, managing, strategizing, project managing, etc. you are an SME. Guess what, nobody knows, or cares about, your expertise. They are all looking at the thought leaders for new and exciting stuff in your field.

Know how the thought leader got to be a thought leader? I bet it’s because they wrote a book.

And you can write a book too. In fact, if you are serious about your career path, and you are serious about your personal brand, you should seriously consider writing a book.

Tomorrow I have my first CEO Training session on writing a book. I’m really excited about this CEO Training. Many who buy the CEO Training webinar (the recording only works on a PC, not a Mac – sorry :() don’t come to the live session, but if you come to the live session you get to ask your specific questions.

I will share with you my thoughts and ideas on how to get started, how to move through the process of writing a book, getting it published, marketing your book, and getting media value out of it. I haven’t finished the presentation yet, but I’m shooting to have about 60 to 90 minutes of content.

If you are interested, head on over to the CEO Training website. If you are a JibberJobber premium subscriber make sure you login first, so you can get your discount.

Finally, I have already sent out a number of copies of Hands-on LinkedIn, and Blog Marketing 201 – 501 (2 hours!), which are two other sessions in this series. If you are interested in those you can find info to purchase them on the CEO Training site.

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Thom Singer’s 66 Tips for Better Networking (the complete list!)

April 1st, 2008

Thom Singer - Networking expert, author, speaker and moreThom Singer is one of my favorite people. He is an author, speaker, super networker, motivator, and all-around cool guy. His daughter had the same (or a very similar) surgery that I had back in 1973/1974, and Thom and his wife have dedicated a portion of their speaking earnings to raising money for a foundation in his daughter’s name.

Thom is… everything that I wish Keith Ferrazzi was. Approachable, nice, and talks to the “little people,” like me.

Without further ado, here’s Thom’s EXCELLENT list of better networking posts. The images to the right are Thom’s books, linked to Amazon for more information.

Congrats Thom, for finishing this huge series. I knew you would finish it but I still thought you were crazy for biting off such a big project!

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