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How To Be A Recognized Expert

March 18th, 2009

Yesterday I asked Is There An Expert In The House?  I said I’d share an idea to claim your expert status.

Perhaps you can start a blog on your area of expertise.  After all, that’s what I’ve been recognizing in my personal branding “You Get It” award, right?

Perhaps you can write articles and submit them to newsletters and magazines.  Being published helps define you as an expert, doesn’t it?

Perhaps you can speak at industry conferences, or on teleseminars or webinars, right?

Yeah, all of these help define you as an expert.  I’ve done all of them, not to be able to say I’m an expert, rather to help get exposure and branding for my company.  Being called an expert because people see my blog, articles or presentations is just a side benefit.

But I think these are all akin to “flash in the pan” hits.  In other words, one article isn’t going to cut it.  And one presentation can easily be forgotten.  Even one blog can get lost in a sea of blogs (there are over 100 million blogs, I think).

Here’s something I’ve done, and seen, that creates expert status like nothing else: WRITE A BOOK.

I know two things about many of you (because you’ve told me):

  1. You have wanted to write a book for years.  You have even started to write stuff down… you have a book in you and you know it!
  2. You don’t know how to move forward, … the writing process, or the publishing process, or even if it is worth the time to do it.

I think some people who write a book get a lot more value out of their book than others.  Let me suggest two resources for you:

First, my publisher has a book he recently published titled 42 Rules for Driving Success with Books.  I honestly thought it would be rather boring (sorry Mitchell), but a few days ago I started reading it.  I’m totally consumed with the two-page stories of other authors (my two page story is in there), and how they have driven success with their books.

These stories are so inspiring me I’m anxious to start my THIRD book.  If you are wondering if it’s worth the time to write a book, pick up this book (16.96 for the paperback, or 11.95 for the ebook).  I love stories like these, and I give this book a 5-star rating for inspiration.

Second, I did a webinar a year ago called Write Your Book.  I share some of my experiences, and ideas on three different publishing options.  When I gave the webinar i had two people on the call – one has since published her book and the other is in the process of writing his book.  The webinar is $49.95 and available for download once we receive payment.  You can get the Write Your Book webinar here.

How do you claim your expert status?  Unlike the other ideas at the beginning of this post, your BOOK will last a lot longer than a flash in the pan.

A few months ago I started working on the LinkedIn for Job Seekers DVD.  Check out this post for an update (it’s exciting!), and some information you may not have known about my distribution team!

8 Comments »

8 responses to “How To Be A Recognized Expert”

  1. Karin H. says:

    😉

    Good ideas on how to start writing your book.

    I just started typing and before I knew it I had over 45.000 words. Then I searched for POD companies in the UK and ‘invested’ my pocket money to realise a youth’s dream: I’m an Author! 😉
    (Still waiting for it to become a best-seller, don’t really care about that to be honest – I’ve published a book!)

    Karin H. (Keep It Simple Sweetheart, specially in business)

  2. I like the “how to be an expert” posts. One comment I’d like to offer is that we work in the world of the professional speaker and we may well be the “only speakers without a book.” That kind of defines us these days in the National Speakers Association. Great way to brand.

    But, seriously – the only way to be an expert is to know a lot of stuff about a topic and to offer good stuff on that topic. For instance, Brian Clark is an expert on copyrighting because in his blog – http://www.copyblogger.com – he has for a number of years now offered incredibly useful copyrighting tips for free on his blog. He’s an expert because of what he offers – not just because he is.

    You’ve got to offer it up – like you do – here on this blog.

  3. bsn says:

    One way to determine if you are a recognized expert if you have a blog and a subscriber or email list is: how big is your list? Some others are: Is your list growing? Do people participate in your blog? Are a lot fo the people who do participate regular contributors?

    I think if the answers to the above are good and growing, then someone has a valid reason ‘Then Claim Their Expert Status”.

    Just some thoughts.

  4. Karin H. says:

    Re bsn

    True in most case, but also depends on how you use a blog. For instance our FAQ & New site (typepad blog-platform) has only between 35 – 38 ‘followers’ but is hugely popular with our target: DIY-ers looking for information on wooden flooring. Some ask a question in the comment box, but no regular contributors.
    Still we think our blog helps to be regarded as ‘The Expert’

    Karin H

  5. Dave Kaiser says:

    I am building expertise around practical steps for creating confidence. It’s very satisfying.

  6. […] my publisher is having an Amazon book day for the book I recommended a few posts ago, 42 Rules for Driving Success with Books.  If you buy it today you will get over $1,000 in other stuff (see this page)… pretty cool […]

  7. […] Today my publisher is having an Amazon book day for the book I recommended a few posts ago, 42 Rules for Driving Success with Books.  If you buy it today you will get over $1,000 in other stuff (see this page)… pretty cool […]

  8. […] with me because that is exactly what I’m working to achieve. His subsequent post “How to be a recognized expert“goes on to say the best way to establish yourself as an expert is to write a book. This is […]