My Fourth Revenue Stream Is The “Now What??? Book Series”

April 10th, 2009
On Friday’s I had been sharing each of my ten revenue streams. I took a break for a while because I wasn’t quite ready to share the last three (there are now two left). I’m big on diversifying personal income, whether you are an entrepreneur or an employee. My intention with this series is to inspire or encourage you with your own diverse revenue streams. Below this post you’ll see links to the previous posts, or you can click on the Multiple Streams of Income category on the left.

Mitchell Levy, the publisher at Happy About, asked me over a year ago if I was interested in being the Executive Editor of the Now What??? series.  I had written I’m on LinkedIn — Now What??? and didn’t know that it was a series yet!

My response was “no way.”  I did not want to worry about making sure that other people’s books would fit within my brand, that the quality would be good enough, and coddle authors along (aka, babysit people).  I know there was a fair amount of coddling me when I was doing my books, and I couldn’t imagine having to do that with others while I was trying to build my JibberJobber business.

The first few ideas he pitched at me for Now What??? books seemed to be completely out of my brand, and it just made sense to focus on what I was doing.

And then, one day, I got a royalty check.

You may have heard that there is no money in writing a book.  I kind of somewhat believed that, until I got that one royalty check.  I thought ” geesh, if I can get this from one book… what could I get from more?”

I called Mitchell and told him that I was ready to talk about what it meant to be the Executive Editor of the Now What??? series.  And then I started to think what my vision for the Now What??? series was:

What if the Now What??? series had 100 titles, and because of the value/power of the series, they could all help one another sell?  What if they could be branded to some fraction of the Dummies or Idiots books, and companies or career centers would love to have them in stock?  What if we could sell… say… 1,000 of each title each year?

There would be benefits: financial and brand awareness (for JibberJobber) might be two of the biggest benefits.

I approached a number of people who had knowledge or expertise in a certain area and have started down the road with a number books (about 20 titles).  I am not ready to announce any of them yet, but am excited to see this stream move forward and mature.

Who’d-a-thunk: Me, and executive editor.

Has this series been helpful to you, as you figure out your other revenue streams?

Here is a breakdown of the revenue streams I’ve shared so far:


4 responses to “My Fourth Revenue Stream Is The “Now What??? Book Series””

  1. […] on my JibberJobber blog I announced the Now What??? series, where I have authors writing books, and I’m the executive editor.  It’s pretty cool, […]

  2. Marc says:

    I’m a friend of Jason Alba ! Now What?

  3. […] blog series about multiple streams of income came from an exercise I went through with my own company, but I can hardly separate my company […]

  4. […] you followed my Multiple Streams of Income posts on JibberJobber you would know that I am an executive editor for my publisher for the Now What??? series.  I have lofty goals for this series… and today is a special day.  Why?  Check out part of […]