There are two reasons why Cinco de Mayo is important to me:
First, Cinco de Mayo is a significant Mexican holiday.
My dad was born in Mexico, and I have plenty of family that still lives there. I lived in Mexico for almost two years and fell in love with a land and culture that is so often misrepresented and stereotyped it is disgusting. Living there helped me come to terms with a heritage I didn’t understand, and wasn’t proud of.
Wikipedia says Cinco de Mayo is a regional holiday, and seems to indicate it isn’t celebrated much outside of Puebla (the state in Mexico where the events of May 5, 1862 made it a holiday). Having lived in northern Mexico for a while, I can attest that it’s a BIG deal. From wikipedia:
In 1861, Mexico ceased making interest payments to its main creditors. In response, in late 1861, France (and other European countries) attacked Mexico to try to force payment of this debt. France decided that it would try to take over and occupy Mexico. France was successful at first in its invasion; however, on May 5, 1862, at the city of Puebla, Mexican forces were able to defeat an attack by the larger French army.
The post also notes that May 5 is not Mexico’s Independence day, which is September 16th (although it is big enough that it feels like it).
Second, Cinco de Mayo is LinkedIn’s birthday.
This year LinkedIn celebrates it’s sixth anniversary (they launched May 5, 2003). Last year at this time they had 22 million signups… I’m guessing they are over 40 million now. LinkedIn isn’t my website, nor is it my business, but I wrote the only LinkedIn book I know of to have a second edition, and that has changed my business.
I have done over 100 webinars or trainings on LinkedIn, or including LinkedIn, and recently created LinkedIn for Job Seekers, a DVD that helps people go in-depth to get value out of LinkedIn.
Looking back on this journey, tying LinkedIn to my JibberJobber business, I have to thank Andy Sernovitz, for the kick in the pants to get my book written, Scott Allen, who introduced me to my publisher (and serves as my Executive Editor), and Mitchell Levy, who has put up with a lot from me as I have more demands of him than I should
It’s been a good ride! Happy Cinco de Mayo!