The Art of the Follow-up

December 8th, 2011

Listen up.  I see this problem all the time.

Keith Ferrazzi says if we want to be better than 95% of our competition, we simply need to follow-up.  In this video I show you how to use JibberJobber as a follow-up tool.

Everyone knows this.

Not many people are doing it.

If you do it once, you are better than 95% of your competition.

HERE’S WHAT THE TOP 5% ARE DOING WRONG: After they follow-up once, they don’t follow-up anymore.

When you think of “follow-up” I want you to think of “nurture relationships.”   This is a process that takes time, and has multiple touch-points.

Sending one card as a follow-up is good, but having multiple communication points is BETTER.

I’m not talking about opting people into your newsletter – I’m talking about really reaching out to them, individually.

If you only follow-up once, you aren’t doing enough.

Overwhelming, isn’t it? I know it is.

You won’t follow-up with most of your network contacts… but you should strategically try to follow up with some contacts, regularly.

Take this quote from Dr. Jim Wright (from Timothy Ferris’s blog): “Consistency and moderation over intensity.”

Take this quote from Mark LeBlanc: “Consistency Trumps Commitment!

Following up once is not consistent.

(if you are overwhelmed with what this might take, jump on JibberJobber and use it as your follow-up tool)



Dumbest Thing A Job Seeker Does

December 7th, 2011

Check out this post on Recruiting Blogs titled Top 10 Dumbest Things Recruiters Do: And the Winner Is…

The number one dumbest thing a recruiter does is “not managing the candidate experience,”  which includes “every communication.”

I read that and thought, you know, this might be the same dumbest thing a job seeker does…. NOT MANAGE THE JOB SEARCH.

Losing phone numbers, missing appointments, forgetting which version of which resume you submitted, letting important contacts slip through the cracks, not logging important information (how would you forget that part of the conversation??), etc.

I don’t want to overwhelm you, but a job search is a lot of work.  You will have a ton of information come your way.

If you don’t use, which replaces the job search spreadsheet, you will soon find yourself in a position where you are not managing the experience.

It’s up to you… are you making the dumbest mistake a job seeker could make?

(I’m sure there are other “dumbest things” we could list, but I wanted to draw the correlation between what recruiter issues are and what job seeker issues are… )

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If a GPA doesn’t matter, what does??

December 6th, 2011

On PR Daily Becky Johns wrote Students: The 9 things that matter more than GPA

The comments are great, there is someone who has hired a lot of recent grads and she weighs in with a great argument… but I don’t want to focus on that.

The 9 points are awesome… go to the post to see what they are… and then figure out how you can incorporate them into your own stories.  Can you show how you learn (#1) with stories?  Can you help an employer understand how you tackle time management (#3) through examples?  Can you show a portfolio (#5)?

Read the post for the nine ideas. If any of these make sense to be a part of your brand, figure out how to create the stories so you can help people understand how strong you are in any of those areas.

BONUS: In JibberJobber, use the Interview Prep area to store your stories you’ll use in interviews…

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How to Get Your Dream Job:

December 5th, 2011

Dan Schawbel wrote an article for Time magazine titled How to Get Your Dream Job in a Bad Economy.  He has five good points on what you could do in your job search. Click to see Dan’s five points.

I want to add two more… two that I think are the most important things job seekers should do, regardless of how the economy is doing:

  1. Do informational interviews regularly.
  2. Follow-up.

I could write pages and pages about each of those.  That’s not the purpose of this post. The purpose of this post is to share those two ideas.   Unfortunately, it’s easy to read those and say “yeah, of course,” and then NOT DO THEM.  They seem too simple… and they kind of are simple… but your competition isn’t doing them.  They are spinning their wheels in their job search.

Want to get your dream job?

Do those two things, every single day.

Every single day.



Favorite Friday: Passive Candidate, Active Candidate

December 2nd, 2011

I was reminded of a post I wrote back in June of 2008: How To Be A Passive Candidate When You Are An Active Candidate. For example, if you are unemployed, looking for marketing jobs, you are an ACTIVE candidate.  If you have a job in marketing already, and you aren’t looking for another job, you are a PASSIVE candidate.  Interesting that to a recruiter, you are always a candidate, right?

It’s fun to go back and read my old stuff… I had totally forgotten about this post. I only had 2 suggestions (at the bottom of that post), but they are pretty good…

Are you an “active candidate,” and is that hurting your job search?  Read this post. You need to understand the difference between the two.

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Surgery without Health Insurance

December 1st, 2011

A couple of years ago we had some expensive hospital work that we were trying to plan for.  For various reasons outside of our control, we didn’t have health insurance.  Today, with a different kind of health insurance we get from employers, and more people out of work, I thought it would be important to bring this up again.

Here’s a post that describes what happened.  It was scary, but such an amazingly positive experience (with regard to the finances). From an August 2009 post:

Three months ago we had a baby and paid for it without health insurance (even cheap health insurance) or government aid.

Last week my wife had a surgery and we’ll have it paid for as soon as we get the final invoice, again without any health insurance or government aid.

You should note that I have NOTHING against private health insurance (well, I think it’s grossly overpriced and doesn’t offer what it should) nor am I against getting government aid when appropriate (more on that tomorrow). This isn’t a political post, or a bashing post… I just wanted to share a couple of ideas that might help you save money (or, be able to afford the health care you need).

When asked what our insurance is we simply respond that we are “self-pay.”  This means it doesn’t go through insurance, rather that we pay for it ourselves.  As self-pay you can finance the service(s) through the service provider (hospital, doctor., etc.).  Or you can pay in full.  Why would you pay in full? Read on.

When we had our baby we told them we were self-pay and asked them if they offered a discount.  Guess what the discount was?

OVER 50%!  Instead of paying more than $8,000, our total hospital bill was around $3,400.  That is a huge, significant savings.  I like getting things on sale, and I like saving almost $4,000.

Note: We had to pay this in full before my wife got out of the hospital.

Fast forward three month (yeah, surgery three months later sucks).  My wife goes in for a surgery, fairly standard, and the doctor said he would do surgery wherever we wanted, so we could shop around.  We didn’t know you could or should shop around, asking hospitals what the cost would be.  We found there were pretty significant differences and chose to stay with this same hospital, which offered 50% off of this procedure. (we also learned that if you are insured and pay the copay up front you save 25%)

The doctor also offered 50% off – we took advantage of this for both the birth and the surgery.

Did you know you could save so much?  We had no idea.  But for us it’s a necessity.

We also learned we could get a prescription for any oral medicine the doctor would prescribe that was to be administered in the hospital and get that filled at our local pharmacy and then just bring that in for another significant savings.  I have no idea how much we saved but it was cool to know we could do that.

My point with this post is that health insurance isn’t the only way to get stuff paid for… if you don’t have it simply ask your doctor or the staff (the medicine thing was a suggestion from his front desk staff), and the hospital finance people… there are plenty of people who are self-pay and it isn’t as bad, scary or undoable as we thought it would be.

The scary part of this is that it exposes how expensive health insurance is.  If a doctor and a hospital are willing to discount 50% of their invoice just to (a) get paid in full upfront, and (b) not go through the insurance system, can you imagine what healthcare would be without health insurance in our system?

Do you have any other suggestions on finding affordable healthcare.

Two years later the question is still highly relevant – what suggestions do you have?

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