I was asked by a JibberJobber user to explain the idea of the job search newsletter. When I speak, it’s one of my points that I go over. If someone asks for more info, I go deeper into it.
That’s what we’re going to do today. Go deeper into how to write a job search newsletter. Tomorrow I’ll share how JibberJobber plays into this strategy.
A job search newsletter is (normally) an email that you send to people who are interested in helping you with your job search. Typically these are people who might ask you “how’s your job search going?” Family, friends, neighbors, people from church, etc.
You would send this email out once a month. Once a week might be okay, but once a month is non-invasive, and it’s easier to commit to a once-a-month project. If you can do once a week, go for it.
Before we talk about WHAT you write, let me make one point. Your email newsletter has to be CONCISE. That means, short, and to the point. Keep it on-topic. Here’s what you put in:
- The companies I’ve interviewed with, or applied to. This is critical. Some of your contacts think you are only interested in the type of company you left, or the 2 or 3 company names they’ve heard you talk about. Let them know where you are looking and expand their vision of how they can help you.
- The titles you apply for, or are interested in. Again, this is critical, for the same reason I listed in number 1.
- Three companies I want to network into, asking the reader for introductions.
That’s pretty much it. Perhaps put in one sentence of personal stuff in… I know you want to share more, but this isn’t the communication to do it in (anyone disagree?). Here’s why I say that – too often our “message” is a “multi-message,” which allows people to pick the sub-message they want focus on… but you want them to focus on the only message, which is the purpose of this newsletter.
Keep it concise, and focused. And at the end, ASK for help (aka, introductions). Don’t sound desperate, and stay consistent. Oh yeah, you better have a killer email signature.
Tomorrow I’ll share how you use JibberJobber with your job search newsletter strategy.