Why Introductions are SO Powerful

March 26th, 2013

On Friday we talked about Wayne’s dilemma of having a system and process but not getting results.

There were amazing, awesome comments helping him.

Yesterday we talked about what I would do to get informational interviews.  Wayne had some good thoughts in the comments.

As I was reading the comments, and writing a response to his comment, I thought about the power of introductions, and why they are so powerful.  Other comments on Friday alluded to this, but let me take a swing at it.

Introductions are so powerful because an introduction is accompanied by the trust the other parties have.

In other words, if YOU ask me for an introduction to someone, that someone will TRUST me and my relationship with them, and you benefit from that.

I want to write about eight more paragraphs, but think about that last line.  Actually, let me write it again:

In other words, if YOU ask me for an introduction to someone, that someone will TRUST me and my relationship with them, and you benefit from that.

YOU become the beneficiary of the relationship, and my branding, that I’ve nurtured over time.

What do you think?

If I’m right, does that encourage you to ask for more introductions?

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