I have been asked a lot about Kickstarter. Bottom line: I love it. It is an awesome way to get your “thing” (company, product, etc.) funded.
Check out this really cool Kickstarter campaign I learned about on a LinkedIn group I’m on: Lono Sprinkler Controller. They had an idea (allow you to control your yard sprinklers with an iPhone app) and asked for $75k to get it up and running. As of right now they are almost at $90k. Clearly, people want this.
I love the humorous video at the top of the page. The details of the product/solution/benefits and the technicalities of the product and project are listed below the video.
On the right side you can see that donate as little as $15, or as much as $899 (or $5k), and what you get for those levels.
This is a brilliant way to fund a project. No longer do you need to go to Angel Investors or VCs (which is overkill for most people/startups). If you have an idea, dig into Kickstarter and see what others are doing, how they are doing it, who is successful, etc. Very cool stuff