Branding and Stereotypes

June 1st, 2017

Wow, it’s been almost a month since I’ve blogged anything here! I’ve been in Europe for the last two weeks (and blogging about it at JasonAlba.com/blog).  I spoke in Belgium at a huge IT conference, speaking about personal branding.  While there, I saw this online:

9gag_stereotypes

By now I’ve been to two of those countries (UK and France), and soon will be in Italy.  I don’t know if those are really true… we’ve had some excellent food in England!

But the point is, stereotypes! Stereotypes don’t have to be true to ring true, or to be powerful or persuasive.

You have to figure out what stereotypes you are stuck with, or should fight, and then create a strategy to fight them!

 

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