Who Gets Hired? Not The Best Person For The Job…

November 3rd, 2017

Yesterday I went to a network meeting with product managers, project managers, and software developers interested in product. It was really cool and I learned a lot.

There was a point in the conversation where we were talking about successful software products and one of the guys made a comment like this:

It’s not the best software that wins… it’s the marketing.

Those weren’t his exact words, but it’s the spirit of what he said… and he is right.

There was a point where JibberJobber had I think three competitors who had much better packaging of their websites than we did. Our look was outdated and clunky (JibberJobber is developed by programmers, not designers), and our competition had sites that were gorgeous. Beautiful. Years ahead of what we had.

Those three are no longer in business…


Because even though their sites were beautiful, they weren’t very functional. They didn’t have the breadth or depth of features that we have. They were pretty but superficial.

But I still had users who said “I’m going over to their site because they look better.”  No kidding… that’s what people said.

We’re still around, and we’re working on looking better… but we’ll always put function over beauty because our users want and need function.

How does this relate to the job search?

I’ll not beat around the bush on this: people who present themselves better are more likely to get the job.

That could be visual appearance, the refinement of your marketing pitches, your accent (sorry, but people judge), your hair, the car you drive, the clothes you where, and even if you misbuttoned your shirt.

You might be the most brilliant expert in your field, but if you are unknown (poor personal branding) or have bad packaging (your personal marketing), you might get overlooked for someone who presents themselves better. To related that to the bold line above, your abilities are the software, but your presentation is the marketing. And you can’t ignore the marketing just because you think the software is better.

That’s just the simple human nature that marketers have been tapping into for centuries.

So yeah, sharpen your saw and get better at your craft, but get serious about your personal branding and marketing and presentation.

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Jason Alba on The Courageous Entrepreneur Podcast Interview

November 2nd, 2017

Want to learn more about me? Of course you do :p

This is an hour interview I did with Winnie Anderson talking about my entrepreneurial journey. Click the image below to go to Winnie’s page and listen. Enjoy!


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Tips On Making a Career Move After a Serious Injury

November 1st, 2017

Article made possible by JibberJobber supporters

Were you previously injured on the job? If so, it’s highly unlikely that you will ever physically be able to go back to work and hold the same exact position. So now that you are healed, you’re thinking about your options for a new job—a possible career change. Switching to something new and unknown can be scary and exciting at the same time. Here are just a few tips for finding the right job that meets your personal and financial needs.

Schedule A One-On-One With Your Attorney

Was part of your injury the result of an accident or injury on the job? If so, you likely had to file a worker’s compensation claim in order to receive further compensation. This process should be handled by a qualified local attorney. For instance, those hurt on the job in the New York area need an experienced workers compensation lawyer in NY rather than one located out of state. While your lawyer fought for your compensation and benefits, he can also help you with transitioning to a new job and making a successful career move. Keep in mind that you may forfeit some or all of your workmen’s compensation if you go back to work and become employed full time. There are certain laws and restrictions in New York and other states so you’ll need to be fully aware of these limitations before you embark on your new career. Keep your financial livelihood safe, while still thriving and moving forward with your successes.

Educate Yourself

Were you once in the construction industry? Or maybe you were an HVAC specialist? If you’re unable to do any intense physical labor like you were once used to, you’ll have to educate yourself on something new and innovative. This starts with a quality education that will allow you to grow and improve mentally. Because you are on workers compensation, or if your income has been reduced due to your injury, you may qualify for free or low-cost tuition. Start by contacting a local vocational center in your area and ask them about programs for displaced workers. They may have certain programs that they will train you for and help you with finding a new job in that field. You may also qualify for a grant or tuition assistance with going back to school or college. Applying for scholarships is also beneficial in having some assistance with paying for the cost of books, transportation, and tuition.

Do Some Research

While you know you can’t go back to intense physical labor like you did with your previous job, you’re still unsure what type of job you wish to apply for. If you find yourself with no or limited office skills or sales knowledge, it can be hard to appeal to fast-paced employers who are looking for fresh experience. It’s important to do some research on what jobs are in demand in your area. Looking up market trends is a simple task that you can do by obtaining your local city paper and going through the classified section. What types of jobs are in the most demand? If it’s in the medical field, maybe you’ll want to consider going to school for something that is medical-related. Researching first will give the best idea for what type of career path you’ll want to lean towards.

Market Your Skills

When was the last time you had to apply for a job? Or write a resume and cover letter for a new job position? If it’s been longer than you can remember, you may want to polish up your resume building skills—a lot. If you’re unfamiliar with what goes into writing and creating a resume that will attract your name and credentials to future employers, leave it to pros. Hire a professional writer to create a resume and cover letter package that is up-to-date and appealing to someone looking to hire an experienced, well put together person. Still don’t know what the next step is? If you’re having trouble finding a new job via online search or through the paper, visit an employment agency. This is a great place to start because the agency will gather all of your information, offer test placement and highlight your specific skill set. From there, the agency will market your resume and help match you up with eager employers looking for qualified candidates.

Transitioning back into the job force can be daunting. Simplify the process by educating and marketing yourself for the right position.

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