Last week my newest course update went live. It is called Developing Your Personal Brand.
This course is about 2 and a half hours. I talk about what personal branding actually is, who has a brand, and what you can do to create the branding you want. I share specific tactics, tools, ideas, etc. In the last module I share examples.
When I got certified as a personal branding strategist a hundred years ago I had already written my book on LinkedIn, and I think I had written my book on Facebook. I had been blogging for years, and had been actively doing the personal branding tactics I was learning about. I was doing personal branding online and offline. I didn’t learn much in the strategy certification program because it was geared more towards people who hadn’t been thinking about personal branding… but it was good to make sure I was aligned with the best practices being taught to career leaders.
In my Career Management 2.0 course and on-stage presentations I talk about the two major components to career management: your network and your personal brand. I’ve been forced, on stage, to keep this to 45 minutes. That is really hard. Once, in Maryland, I went for almost three hours, which seems long but no one left and there were still questions after.
Personal branding got on my radar when my 2006 job search sucked and I realized part of it was my branding was non-existent. It hurt me to not have an intentional brand. So, I did a deep dive and came up with a structured approach to creating, developing, communicating, and influencing your brand.
That’s what this course is about. It’s for the active job seeker, the passive job seeker, the entrepreneur, and even the person who’s sat in the same chair for 30 years, getting close to retirement. Check it out here: