Social Networks for Job Seekers
This is where it all starts - watch this first to kickoff the entire series.
What is Social Networking 2m 40s
What constitutes a social network? When someone says "social network" what are they referring to? This video introduces you to the concept of social networking.
Why should you spend any time online with social networks? You should have a strategic purpose - in this clip you'll find out three reasons to spend time. You can then determine WHAT you will do once you understand WHY you are there.
There are literally tens of thousands of social networks you *could* join - how do you know which ones you really should join? Don't join all of them that come your way - learn how to decide where to spend your time.
Across social networks there is a notion of becoming a friend, a trusted connection, a follower, etc. What exactly does this mean? This video explains how the idea of a connection fits into your social strategy.
One of the three main reasons to spend any time with these networks is to develop and share your personal brand. Too often a personal brand "just happens," which means the brand communicates a message that isn't what we want communicated. This video explores how this happens and how we can control the brand message.
Social Marketing Strategy 4m 28s
As CEO of Me, Inc., you need to think about "marketing" your company (that is, Me, Inc.) with these social tools. This video shows how the different tools work together in a complementary fashion, and it shares different social tools that might be of interest in your professional networking and branding.
Repurposing Content 2m 24s
It is stressful to think about coming up with new content for Twitter, LinkedIn, blogs, Facebook, etc. You don't have to! This is a brilliant idea that can help you leverage your existing message and knowledge to various audiences without spending a lot of time trying to come up with fresh content.
Five important things to do 3m 12s
With an understanding and overview of social networks, now you can consider how they fit into your career management strategy. This video shares five important tactical things you can do on social networks.
Six things to know 3m 37s
In addition to the things to DO, here are things to know, so you don't make common mistakes when you network online.
Being "on" a social network is no good if you don't know what to do when you are there. In this video you'll learn some tactical, task-oriented things to actually DO. Some are one-time tasks, some are repeat tasks. The point is: DO SOMETHING!