I had a great call with Margaret Meloni a number of weeks ago. She does “soft skills” training with professionals and organizations. As we were talking told me she has a Congratulations You’re Out of Work program.
You can get her free audio and ebook here (scroll down to the bottom). Oh wait, there is a signup form there. She said if you don’t want to be on her list, you can download the goodies from this hidden page. THANK YOU Margaret! (everyone, send Margaret a thank you, and refer her stuff to project managers!)
I liked what I heard from Margaret because:
Some people are out of work because they need to work on their soft skills,
Some people haven’t “needed” to but they have time to work on them now,
Some people are having zero success in their job search because of their soft skills.
From her products page you can see she lives in the business world, helping people communicate better. She has a soft spot for professionals in transition.
Rule No. 5: Blogging is not about money. Blogging is about trust. You don’t sell ads on your blog (rarely), you don’t get the big book deal (rarely), but you do build trust and this leads to opportunities. In Bryan’s case it led to more inflow, rather than him going door to door, and it also led to his biggest early opportunity. My own blog has made me a total of zero cents but has created millions in opportunities for me.
Blogging is pull marketing.
Providing great content, relevent information, intriguing stories, tips and ideas will bring people to you.
They might end up reading your blog regularly, or they might be a flash in the pan, coming in from a google search.
But when you provide awesome content, you can “become a trusted source” (quoted from right above the excerpt I took out – read the whole article).
When I first started JibberJobber I had a few marketing people who said I must promise that this would help people get a job faster. Even, get a better job faster.
I could not claim that. I know unscrupulous companies would claim that but I really had nothing to back it up with. I was too new to have testimonials from people who had gone through a job search.
Unlike switching from a horrid resume to a clean and effective resume, I couldn’t say the purpose of JibberJobber was to “get a job faster.” I didn’t want to be like some college career centers who, on the day of graduation, called their recruiting friends begging to get little Johnny into ANY job, even entry level, so they could say they have high placement. Yes, this really happens. The recruiters tell me about the frantic calls, just so the school can save face.
Let’s go back to one of my favorite concepts in marketing, branding and positioning: The Pill vs. The Vitamin. I wrote this post in 2011 and it is one of the most profound concepts I think everyone in sales (that is, any entrepreneur and every job seeker) needs to understand.
I can’t promise JibberJobber will get you a job faster. There are too many factors that I have no control or influence over. The economy might stink, you might stink (literally), your resume might be folded up in your back pocket, you might be in a dying industry, your competition might be ten times better than you, you might be wasting your time on job boards like I did, instead of networking effectively… the list goes on and on and on. And I can’t say JibberJobber will be the job search silver bullet for you.
I’ve blogged about the job search silver bullets various times, including here and here and here and here.
So what is JibberJobber’s Promise? I’m not sure. After almost seven years I think it is:
Hope and Inspiration. Not through blog posts. These blog posts are my therapy more than help to/for you. But I want you to remain hopeful, and be inspired, and that is why I do what I do.
Empowerment. I felt so powerless and out of control as a job seeker. JibberJobber should empower you, and make you feel more in control.
Venture Capitalists would hate that JibberJobber is not a Pill. You can sell and monetize Pills quick and easy. Vitamins are harder. But that’s what we are, and I’m not going to make fraudulent claims that we are the Silver Bullet Pill that will make all your wildest dreams come true.
What is YOUR promise to an employer, or your career?
Dick Bolles didn’t show up fifteen minutes early. 10 minutes early he wasn’t there. Two minutes early he wasn’t there.
Three minutes late, I decided to start. Lots of people were on, lots of questions were coming in. I was honestly hoping Dick was okay…. we had communicated a number of times about this webinar and I knew he had it on his calendar.
Turns out, he was great. I found out, twenty minutes into the call (when he came on), WHY he was late. I don’t want to spoil it for you… he tells all when he joins the webinar.
This interview with Dick was different than I expected. I wasn’t quite sure what to talk about or ask, but the audience came through and we spent the entire time on questions.
His answers, with over forty years of experience in the job seeker space, were different than I expected. They surprised me. I think they might surprise you, too.