I’m really not going to get all flowery about myself – it goes against the whole Brag! thing but hey, you already know me and don’t need to read my own words about how great I am…! So you can read about the award here, and now let me turn it around and talk about Dan.
Dan Schawbel is the author of the Personal Branding Blog and is making quite a splash in the personal branding space. While he has a full-time job he is working on becoming a thought-leader in the personal branding space. There are a few things that he is doing that I really like:
- Personal Branding TV - Why not? He puts video on YouTube and then puts that into his blog. This is not common, as far as I can tell, and think that it’s going to appeal to a different crowd (read: genY) that others might not be appealing to as well. The latest episode is on students resume… get this, he has a real, live student in the video
- Personal Branding Magazine – The first issue is yet to come out, and it will be interesting to see how this compares with what I’m seeing online and in newsletters, but I gotta give it to him, it’s creative (a magazine, creative? In my world it is, who would have thought??).
- Blog marketing – I follow a lot of blogs and have been amazed to see Dan’s comments pretty much everywhere I go.
- Blog techniques – Dan is no fool when it comes to blogging… I shared my secrets earlier this month but can tell that he has some of his own. I think one of the most important things he is doing is using blogging to increase his network, aside from that, in his blog he is giving others their own two minutes of fame with interviews, linking out to others (through the roundups), bragging of his own (which gives him more credibility), obviously the awards, most recently a Brand Autopsy contest/game, and even a fair amount of link baiting.
Clearly Dan is one to watch, he’s coming into this space stronger than others that I’ve seen, and it will be interesting to see what else he has in store for us.
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