Last night I saw an article on FoxBusiness.com where they quoted me regarding blogging as a career tool. It’s a great article, and the journalist has great information from other people regarding this proactive career strategy.
I would like to expand a little on this one paragraph:
“I don’t know of anybody else in the alumni space who blogs about alumni directors,” Alba said. “If you’re an alumni director and you need info, you’re going to look in Google and it’s most likely you’ll come up with his blog posts. He’s not necessarily any smarter than any of them – but he is the guy that’s branding himself in the alumni space through his blog. Just by virtue of the quality and content that he’s putting up, he’s the expert.”
Being one of the subject matter experts (SME) or thought leaders in your space is a powerful thing. Let me clarify that I’m not saying that Andy, or any of my other Winners of the Month, are not smarter than their peers. Maybe Andy is the most brilliant alumni director to ever take that role.
I’m not in a position to say whether Andy is the smartest alumni director, or Micheal Schaffner is the smartest CIO or Adelino de Almeida is the smartest marketer, or Kent Blumberg is the smartest CxO, or Robb Hecht is the smartest PR guy…
But that’s not the point. It’s not a “smartest” contest… rather, there is room for anyone, including YOU, to show others what you are made of. If your blogging happens to be smart, or clever, or thought-provoking, you can become that SME or thought leader. Over time you can develop your following and community.
Your goal is not to show that you are smarter, faster, or better! Your goal should be to let others know what you are made of.
And this becomes your personal brand.
The whole point of my You Get It recognition is to point out regular people who have done it, show what they are doing right, and hopefully encourage YOU to think about what YOU can do for your personal brand.
After all, no one else is going to build your brand for you.
What are YOU doing for your personal brand today?