I went to a job seeker network club and one of the complaints was the interviewer was not nearly as prepared as the job seeker.
It was almost an insult to be interviewed by someone who was so ill-prepared.
In Dallas a career coach told me one of the techniques she teaches job seekers is to help them tell stories (think Problem-Action-Result), AND finish up with a connect-the-dots response like:
“…and what that means for you is that I can ________.”
This is one of the most powerful things I’ve heard all year.
I like to think you know what to do or think, or why you should do something after I tell you something… but we have somehow been trained to wait for the messenger to TELL US what to think, what to do or why to do it.
I LOVE MY TV. (you should buy one because…)
I LOVE THIS HAMBURGER. (the next time you get a burger, go to this restaurant)
Translate that to your career management… perhaps even your 30 second pitch:
… here’s my 30 seconds… all the great things I’ve done, or can do, or who I am… AND WHAT THAT MEANS FOR YOU IS ____________.
I’m telling you, if you think the person you are talking to knows why they should talk to you again, or why they should recommend you to their network, or why they should introduce you to their boss, or why they should ______, you are CRAZY.
In general, most of the time, you have to connect the dots for people.
Here’s what this might look like – notice the gap in the middle… FILL IT IN and tell the rest of the story