I’m not talking about business cards… I’m talking about a card that people want to give to others, on your behalf, or for your benefit.
Of course, this could be your business card, but if you have a traditional, boring business card, it’s likely people will just file or lose your card.
What could you do to help people become your evangelist? What is exciting about you, or a program you offer?
WAIT… did I just say “a program you offer”… ???
YES, you, a non-business owner, can have a “program.” You can have a weekly or monthly radio show (free on blogtalkradio.com). You can do a one-time webinar to share “Ten Things People In Our Industry Need To Know For 2015″ (or “learn from our mistakes from 2013,” etc.). YOU are an expert in something, aren’t you? Why not do one of these things, which are NO COST to you?
It gives people something to talk about, and keep you top-of-mind, like I blogged about a couple of days ago.
My first attempt at this was my Pink Slip (I just re-ordered 5,000 of these):
For my new video game class (which is a lot more about personal empowerment and less about becoming a video game nerd), I had these designed (and just ordered 5,000 of these):
I prefer to have something like this that people can say “wow, that is cool, can I have more of those to pass out to my friends,” rather than a boring business card that will get lost in the pile of other boring business cards.
Are you making it easy for your contacts to talk about you?