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Favorite Friday: LinkedIn Professional Headline: Yours probably sucks

April 11th, 2014

This is from July 2010, on my LinkedIn blog.  It is a really short post about that uber-important branding statement next to your picture on your LinkedIn Profile.

The post took a life of it’s own when people started asking for feedback on their headlines.  Fortunately, Peter Osborne jumped in to respond to people… I finally had to close the comments before it became a full-time job!

Here’s the post - click here to read the excellent comments:

So many times I see LinkedIn Professional Headlines that … well, suck.

Yours probably sucks (unless you got my LinkedIn book or my LinkedIn DVD, as I talk about this quite a bit in those).

Here’s a quick test:

(a) Does your LinkedIn Professional Headline have your TITLE?

(b) Does your LinkedIn Professional Headline have the name of your company?

If it has either of these you have a great chance of having a sucky professional headline.

Why do I say this?

  1. The title doesn’t tell me a whole lot. If it’s a big title in a small company I’m not impressed. If it’s a regular title in a company or industry I’m not familiar with, I might not really know WHAT YOU DO.
  2. Beyond that, though, your title doesn’t tell me WIIFM (What’s In It For Me?). I don’t care that you are a CEO, or analyst, or any of that other stuff. If I SHOULD care, I can find that in the rest of your LinkedIn Profile, right?
  3. Use your Professional headline as a change to educate me on why I should care about you. Title/company doesn’t do it.
  4. With regard to the company, most companies I see out there have cute names… that mean nothing to me. They are not branded enough to tell me anything. Thus, putting the name of a no-name company in your headline does not help me understand your value proposition… IT ONLY TAKES UP SPACE.

How’s your LinkedIn Professional Headline?

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Finding Humor in Your Depressing Job Search (or the bad economy, or whatever)

April 9th, 2014

Here’s some fallout from my 2014 April Fools prank (where I laid myself off, even though I’m the sole owner of JibberJobber)…. on my LinkedIn Group I got this message:

Sorry– I do not see the humor; if the economy and employment levels were decent…well maybe. But not when so many people are in real pain and suffering after 7 years of this “great recession.”

My reply to her, and the group:

Karen, sorry. This was my story (kind of) 8 years ago, and it turned out to be a massive blessing. I talk to unemployed people (usually JibberJobber users) daily, and I know the pain and hurt and suffering… both because I lived it and because I hear it every day. I choose to use humor in my life to help me get through hard times…. nobody has to, but I’m not going to sit around and mope and be somber, essentially empowering the suffering.

No one has to educate me on the real pain and suffering of job seekers.  You see, I was there, but that was during an awesome economy.  During a crappy economy (like that of the last seven (give or take) years, if you can’t get a job you can at least blame the economy.  People might say “when the economy picks up…”  But when you are out of work during a great economy, and can’t hardly land an interview or an offer, there is seemingly nothing to blame but you.  That means a lot of self-finger-pointing, wondering how messed up you really are… which leads to unnecessary and unhelpful pain and suffering in abundance.

The bigger issue, for me, is coping with challenges and trials.  How do you do it?  I tend to gravitate towards humor.  Not always, of course… but I’ve been doing this long enough (8+ years, since I got laid off in January of 2006), to know that there will indeed be an end to unemployment.  That might be because you get a dream job, or you get a “step job” (that is a job that is a stepping stone as you continue to look for your dream job), or you start your own business, or you adjust your expenses and simply retire.  I’ve seen this happen many times over the last few years.

I’m convinced that dealing with our temporary situation in a healthy way is critical to getting out of our healthy situation.  Let me give you two examples:

Coping Strategy 1Let’s say that I cope with stress by eating crap.  So, I’m unemployed and stressed, and I eat at McDonald’s three times a day.  Sodas, fries, high-fructose-corn-everything.  I’m coping with my pain and suffering, and while I plop stuff in my mouth, I feel better, for a second or two.  Between meals I throw down some chips, and have a big cup of soda by me at all times.  I indulge, and it’s good to have no rules on my eating.  I think about going on a walk around the block, but my ankles and knees hurt too much… so I’ll do that “later.”What will that do to me?  From personal experience I know that I’ll physically feel like crap, I’ll probably be more moody, and my clothes will get tighter… this only makes me feel moodier and more depressed.  That’s okay, I’ll cope by eating more crap.

Guess how my next face-to-face networking event is going to go?

I will want to be invisible.  And I’ll probably be jaded enough that I’m not going to have the right conversations which could lead to introductions.  People will smell blood.

Coping Strategy 2

Contrast that with eating much healthier, and exercising. Let’s say I have healthy food around me, in abundance (this doesn’t mean I have to have money or a paycheck, I simply make better choices when buying food).  I eat at least one green smoothie a day (the way I make them, they look green but taste like a fruit smoothie), I drink lots of water, and eat things like soaked almonds, brown rice, etc.  Instead of feeling like I can “cheat” to “cope,” I am now addressing a physical/mental/emotional issue by feeding my cells (nutrition) instead of focusing on feeding my belly (satisfaction).

I feel great, physically.  I take time to exercise, whether it is walk around the block or walk a few miles, do yoga, squats, pushups (even against the wall or stairs), etc. My clothes fit better, I sleep better at night, I feel fit and I have more energy. I can think clearer and have more fun networking.  People want to be around me, they even gravitate towards me (or at least I don’t feel like they are trying to get away from me).

Coping Strategy 1: eating what my tongue wants me to eat, without boundaries, and my stomach feeling satisfied a lot.

Coping Strategy 2: eating to provide nutrition to my cells, as abundantly as I want, with the right foods.

The question: what are the fruits of either strategy?  Which strategy is better for the short-term, and which is better for the long-term?

So let’s go back to my humor thing.  For me, I gravitate towards humor.  Finding humor in things helps me put things in a different perspective that is, many times, easier to understand.  It helps people I work with find perspective, also.  When I’m in front of 100 job seekers, you better believe there is a lot of laughing.  Probably some tears, too, because I get very raw and real.  But there is humor throughout the presentation.  We don’t get enough laughing when we are in a job search, and no one wants to touch our delicate situation with a ten foot pole… but I do.  Because even after eight years, I still consider myself a job seeker.  I am you. I am with you.  And I know there is a time to let your frustrations out, and I’ll be a shoulder you can cry on, or an ear you can vent to, but I’m not going to go in front of my audience and start crying and venting for the entire time.

Laughing releases good brain chemicals (practically natural narcotics).  Why not let job seekers laugh?

Maybe my coping strategy (laughing and humor) is different than your coping strategy (medication, nutrition, hobbies, reading and movies (escapism), soduko, doing the dishes, lifting weights, running, etc.).  I’m not going to list them and say which are better than others, but I will say this: LOOK AT THE FRUIT.  What are the results of your coping strategy?

Does it put you in a worse place, or does it prepare you to do the hard things that you need to do in your job search?

 

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Awesome, Awesome LinkedIn Profile Formatting (Håkan Thyr, Austin, TX)

March 31st, 2014

I came across Håkan’s LinkedIn Profile and I LOVE something he is doing with the formatting.  What he is doing gets around something that bugs a lot of people…. they want real bullet-point formatting!

Alas, for the last many years, and even today, LinkedIn doesn’t allow hardly any formatting in the long description areas.  But check out what Hakan has done:

LinkedIn_profile_HåkanThyr

In #1… how did he get that bullet?  In #2, how did he make the lines below the bullet indent, the way that bullets are supposed to?

Very, very simple.  I blogged about it on my LinkedIn blog here. Scroll down on my profile and you’ll see a bunch of bullet icons you can copy, and then paste to your own Profile.

Okay, so we got that, right?  How do you make the line below indent to the correct place?

You simple put enough spaces in. Really.  You “hard code” spaces in.  With your space bar.

If I mouse over and select the space from the left of the page to where the line starts, I can see there are individual spaces there.  There are 5 spaces before a bullet point and 8 spaces before each line under a bullet.

LinkedIn_profile_HåkanThyr2

It’s that simple… but the results really stand out, and are easier to read.

Cool, huh?

This entire profile also works because Håkan uses the underscore (_______) to make visual line separators throughout his profile, which makes it easier to read.

He’s put a lot of effort into his profile, from content to formatting, and it clearly shows.  Great job Håkan!  Click on the image below to see his entire profile:

LinkedIn_profile_HåkanThyr3

 

 

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How Long Does a Professional Resume Writer Take to Write a Resume?

March 27th, 2014

Julie Walraven of Design Resumes has a great post titled The Chief Cause Of Many Poor Hiring Decisions.  She starts off with CareerBuilder’s new stat about how long hiring managers spend reviewing resumes…as we know, it’s pathetically low.

But then Julie takes her post in an unexpected direction: how long SHE, as a professional resume writer (she is certified and has been doing this, afaik, for over two decades): she will easily spend six hours creating a resume.  Usually that is for an entry-level person.  It’s not unusual for her to spend ten or more hours designing a resume.

Julie is an “expert,”having investing more than 10,000 hours in her trade to claim expertise.  When I lost my job I spent a couple of weeks fumbling around trying to piece together my own resume.  I had no expertise, experience or training… just an attitude that if I could put myself through two degrees, I could certainly write a one or two page document!

Right??

I didn’t understand that a resume was not simply a list with work history, dates and some “cool” action verbs.  I thought I could easily put that document together… but what I didn’t realize was what a great resume really is.

A great, even an excellent resume, is a marketing document. Coincidentally, a sucky resume is also a marketing document – it just screams: don’t hire me!

A resume is not a standard business document for filing away in a three ring binder, simply to be forgotten.  Your resume has a very specific purpose.  What’s more, the “judge” of your resume is going to take your days, weeks, and for some of you, months of work and give it a cursory 30 or 120 seconds… it’s almost an atrocity!

But really, spending less than two minutes really is NOT an atrocity.

You see, it’s not about YOU.  It’s not about the amount of work you put in.  It’s not about how amazing you are, how clever you are, or how dumb the viewer is for not “getting” how brilliant you are.

This is all about THEM. Pursuing you will reflect on them and could have an impact on their career. Are they capable of hiring the RIGHT person?  Can they hire the BEST person?  Or will they hire a dud, or a lemon?  This could cost them their job!  Hiring the wrong person could sink the entire company!

If an expert, like Julie Walraven, spends six hours to develop the most basic of resumes, which she can only do because she has over ten thousand+ hours of writing resumes, what makes you think that you, or I, without this expertise, can “throw something together” in a few hours, and have it be good enough (much less great!)?

The mistakes I would make would undoubtedly cause my resume to be in the “under-ten-seconds-and-then-throw-away” pile.  Whether that is a typo or a grammar mistake, or not using the best word(s) to put us in the right light, it will cost me.

I know there are people out there, including one of my favorite recruiters (Steve Levy… read his blog!) who say that we must write our own resumes, and hiring a resume writer is as good as hiring a charlatan (those are my words, but that’s the message I hear from him).  I agree that we should do a lot of work to help get the resume done.  We should put our hearts into it.  We should spend time going through our past, listing our accomplishments, and doing the very hard work of self- and career-evaluation.

But I still think we should run it past a real resume writer who will polish our final marketing document so that it gets more time, and more respect, from the person evaluating whether they should bring you in for an interview or not. (professional resume writers are not merely polishers.  They are experts in creating perhaps the most improtant marketing document at this point in your career)

Convinced you need resume help? I suggest considering either of these two options:

First Option: look for someone who’s experience matches exactly what you need and who you are.  There are resume professionals like Liz Handlin (Ultimate Resumes) who are so focused on executives, especially finance executives, that you should NOT consider using someone who doesn’t do finance executive resumes before talking to someone like her.  There are resume experts that specialize in IT executives, CEOs, entry level (recent college graduates), and everywhere inbetween.  When you are looking for the right match, don’t disrespect these professionals and tell them how the process works.  See if they are a right fit, and then humbly work with them within their system.  Otherwise, you might hear a very kind “I’m not sure I’m the right person for you – let me recommend you to one of my colleagues.”  That really means “I wouldn’t choose to work with you for double the money – I can tell you are going to be a massive pain to work with.

Second Option: if you are looking for a low-cost just-get-me-to-the-next-level and clean up what I already have, consider JibberJobber’s new partnership with JC Resumes (we have negotiated discount bundle available to you to get you what you need).  I have been hesitant to do a partnership like this for YEARS.  But I have talked to the owners of this service and I always come back to “is this high quality?  I don’t want to recommend a resume mill that just pumps them out like typists.”  I have asked them about their writing and quality process, and I’m really quite impressed.  I personally should have spent the money to do this instead of wasting a week or two trying to write my own… get it done, have something you can be proud of, and if you find out it’s not good enough, then go back to the first option above.  But I doubt it will be money wasted. Here’s the page to get started.

We’re working on creating an list of specialized resume writers that you can reach out to on your own… stay tuned :)

The point is, make sure that you are putting enough time and resources into getting this marketing document put together the right way.

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Managing Multiple Personal Brands

March 26th, 2014

I wrote a guest post for the Pluralsight blog titled How do you manage more than one personal brand?

I actually hear this question a lot when I’m on the road, speaking to audiences of people in transition.  What I’ve found is that people are okay with their day job (if they have one), but they have some really interesting passion that they also want others to know about.  Or, that they think will become a significant revenue stream down the road.

In the post I give you two scenarios, one where you have a main brand (like, your day job) and the other is mostly a strong passion…. the other scenario is where your other brand is at least as important as your main brand, especially when you aren’t at work.

Check out the post and leave a comment over there – If you do, I’ll answer your questions on the Pluralsight post.

 

 

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How to Double Your Job Leads Using LinkedIn

March 20th, 2014

lisa_rangel_headshot2Lisa Rangel is a career coach who I’ve met, had conversations with, exchanged emails, and trained in my webinars. I trust her. One week from today she is hosting this free webinar titled How to Double, And Even Triple Your Job Leads Using LinkedIn. You have nothing to lose, and hopefully will pick up some great ideas. Here’s her list of things she says you can learn:

  • Why the profile you currently have is costing you thousands, if not tens of thousands of dollars, and what you need to do to fix it.
  • 4 little known and often misunderstood ways to find leads and opportunity using LinkedIn.
  • 9 proven techniques for making your LinkedIn profile attract the exact type of job you want.
  • 7 actions you must take if you want to be found by your target audience/hiring manager.
  • How to create your own custom target list of the exact people you want to hire you.
  • The one feature of LinkedIn everyone should use to manage their career, but hardly anyone knows about.

Sign up here for this fast paced, packed webinar.

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JibberJobber is a powerful tool that lets you manage your career, from job search to relationship management to target company management (and much more). Free for life with an optional upgrade.

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The Job Seeker’s Secret Weapon: MENTALITY

February 28th, 2014

I’ve seen this US News article floating around LinkedIn Groups: Job Seekers’ Secret Weapon: Mobile Devices, Not the Web

I’ve become disillusioned  multiple times over the concept of a secret weapon, silver bullet, etc.  While reading some comments about this article, which mostly say “um yeah, that is not a secret weapon, it’s just a tool,” I’m also replying to an email in my inbox by a guy who had the interview of his dreams, for the job that would be “IT!!!”, and he didn’t make it past the interview.  He was, in my own words, devastated.

I say my own words because I’m reminded of the interview of MY dreams.  This was the one I really wanted, in my job search.  It was at a company that was funded, and doing cool stuff.  I would work with other people who had more depth than me in project management, and learn a lot from them.  The hiring manager was a lying narcissist, which I found out later, but he had worked at Microsoft and was apparently an awesome person to have association with, professionally.  Everything about this job was right (except the pay was a little lower than I wanted, but I could live with that).  What I didn’t know was that the company would fail in a few months, but the founders would move on to found the hottest company to come out of Utah in a long time and wealth would follow for many people.

I’ll never forget the devastation the morning I checked my email, expecting a “we’d like to meet with you again,” or “you are the one – here is what we are offering.” I wholly expected the get a job offer.  In my dreams, literally, I started doing the job already. I was already planning projects and working on things…. but the email I got was very short, something along the lines of: “We’ve decided to go with someone else.”

I thought… no, I KNEW the job was mine.  And then that single email took it all away.  It was the lowest, darkest part of my job search.  I couldn’t talk, I couldn’t function. I couldn’t stand to look at my stupid tracking spreadsheet one more time, or make a call, or send another email, or even look at the rest of my inbox.  I couldn’t move forward.  I put on my walking shoes and got on my treadmill… and was numb.  I tried everything, did everything, and was sure it was mine, and it wasn’t… with no explanation, and no reason.

Devastation.

Of course, I eventually pulled out of that dark place.  And now, eight years wiser, I can see that if there is any single silver bullet, or secret weapon, it is the mentallity that you have.  Perhaps you’ll call this “attitude.”  You know, the “Never, never, never, never give up” type of attitude.

It’s hard for a depressed person who seems to be taking three steps back for every step forward to think about the never giving up.  It’s hard to think about just keeping your chin up while you wonder if you’ll ever land a professional job again. It’s hard to not focus on how many days or weeks you have left before your pitiful savings dries up, and then you lose what… your home?  Cars?  Stuff?  Family?  It’s hard to think about your accomplishments when you are mentally struggling to survive, like a diver who’s lungs are about to burst, but they are too far away from the surface of the water, and all they want is oxygen.  The only thing that matters to the diver is breathing. I felt like that… all I wanted was respite from worrying about whether I’d ever get a real paycheck again.

Where I was mentally, or my “mentality,” was so harmed and dark that it effected my ability to do a real job search.  My networking sucked because I didn’t draw people to me.  And they didn’t think I was mentally healthy enough to get an introduction or referral.

I could list all the things that this effected, but if you have read this far then you know.  Personal relationships, your work ethic, your ability to move to the next task… it was all hampered.

If there is a secret weapon, it is to somehow adjust your mentality, or attitude.  The secret weapon is not in technology.

I don’t know how YOU will shift or change your mentality.  I know how it happened for me: one day I found a little bit of HOPE.  I had lost all hope, and when I got the idea for JibberJobber, I got hope.  And it came abundantly.

HOPE is the reason I wrote 51 Alternatives to a Real Job.  I don’t expect you to do any of the 51, but I want to give you HOPE so that you might say “I’m ready to step out on a limb and do something… empower myself, and not have one job be 100% of my income.”  When you have control over a tiny bit of your overall income, even just 1% of your income, you can have HOPE.   When you give control of 100% of your income to your employer, you can’t have hope in anything more than they will treat you right.

I learned, the hard way, that hope is misplaced.

Some of you will find hope in a coach or counselor.  There is NOTHING wrong with this.  Find that person who knows the paths better than you do.  Find a specialist.  It might be a friend who will coach you for free.  It might be a professional coach that charges you money.  Either way is OKAY.

I think this is the best, and most important, secret weapon and silver bullet.  The change in mentality.

Thoughts?

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LinkedIn for Job Seekers Videos: Fourth Edition!

February 11th, 2014

Well, I finally did it – I finished the recordings for the fourth edition of LinkedIn for Job Seekers.  This edition will be streaming only, which will cut the cost down on producing DVDs as well as make it easier for me to do updates.

You can check it out here.

The most apparent change in this series is the layout change.  The third edition is, I think, almost two years old, and there have been a lot of changes to LinkedIn’s layout.  The most notable would be the header/menu, which has significantly been pared down (some of the favorite things are missing :( ), and the huge, massive overhaul to the LinkedIn Profile.

Functionally, the biggest change would be the absence of LinkedIn Answers, which for many years had been my #1 favorite feature.  Most of the functionality that you found in Answers can be done in Groups, but not as easily, and perhaps not as effectively.  We go into that.

There were other functional changes… most of which had to do with stuff either disappearing completely or moving from a free to a premium feature.  I have a free account and focus on helping you get more value from the free account.

In this video series, which is appropriate for job seekers as well as business owners (who probably feel like job seekers every morning!), I want you to learn out to OPTIMIZE.

Optimize your chance to be found when someone is searching for you – this has to do with your Profile, and somewhat what Groups you (a) are in and (b) participate in.

Optimize how you share your brand – what message are you sharing, where, how often, etc.

Optimize your Profile, and the messaging you give there.  I was finally inspired to update my Profile (which is a fluid, changing project) and made some really important enhancements.

Optimize your results – we’re on LinkedIn for a reason, right?  Make sure you understand that reason and work towards that reason, instead of just being there because everyone else is.  I’m not about herd mentality… I want you to purposefully seek, and get, value.

The cost of this training is $50.  You have access to it as long as you wish. I ask that you do not share access with others, and you don’t show it in “public settings,” like at a university.  However, if you want to show a video or two at a job club, feel free to do that.

Finally, did you know we’ve been working hard on enhancing JibberJobber and making it more value-add to you?  Not only have we added new functionality, and cleaned up some stuff, we dropped the price of the optional premium level by 40%… to $60. If you are interested in the awesome premium features (including the oh-so-useful Email2Log feature), you can get both the 12 month upgrade and the LinkedIn video series for only $99.

Let me know if you have any questions, and if you want me to add any other trainings into the LinkedIn series.

Whew!  Glad to finally get this updated!

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JibberJobber is a powerful tool that lets you manage your career, from job search to relationship management to target company management (and much more). Free for life with an optional upgrade.

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What is the Job Journal (under Tools)?

February 10th, 2014

Last week a user emailed to ask what the Job Journal is.  On our last Wednesday webinar we spent more time than usual on the Job Journal (some weeks I don’t have time to go into it).

The Job Journal is outside of the idea of tracking contacts, companies, and jobs in your job search, so some people kind of ignore it.  It also suffers from the Pill vs. Vitamin syndrome (this is a critical concept to understand… click here to see my thoughts on it), so it’s easy to think “I’ll do that later, when I’m not working so urgently on landing my next job.”

But let me suggest that working through the Job Journal idea is critical.

It became important to me for a couple of reasons.  First, in my depression and discouragement in my job search, I lost a clear perspective of who I was.  It’s easy to do. If you can’t see yourself clearly, you think you aren’t good enough to land the job you are fully qualified to do.  I got to the point where I doubted my ability to flip burgers at a restaurant… and I’m the guy who put myself through most of my undergraduate and MBA programs!  Determined, driven, motivated… but lost my confidence.

Going through the exercise of brainstorming your accomplishments for the Job Journal helps you regain a clear vision of who you are and what you bring to the table.

Additionally, going through the exercise helps you craft stories that help paint your picture.  As you list your accomplishments you’ll have stories about your ability to solve problems, think analytically, work in teams, lead people, be led by people, be creative, etc.  All those things you say you are… the stories make your claims much more substantial.

Compare this:

I am creative.

vs.

I am creative.  For example, I was invited to work on a project that _________.  It was clear the problem was _____________.  After realizing this, I __________________.  As a result, the project _____________.

You might recognize that mini-story has a Problem/Action/Result format.  When you start thinking about talking about yourself with mini-stories to back-up what you have done, and put some real meat behind your claims, you will come across as a much stronger candidate.

I love, love, love what this can do for you. You can believe in yourself again, even though you have gone through months of “rejection,” and you can present yourself much stronger (through mini-stories).

How can this not be a critical part of your short-term and long-term career management?  It is worth the time to get away from technology and distractions and brainstorm your accomplishments… and then come back to JibberJobber to enter them in.  I can’t make you do it, I can only beg you to do it.  But if you do it, you will be much better off.

I should mention that all of this is on the FREE side of JibberJobbber…

If you are ready to learn more, check out these three blog posts:

The Job Journal – this is an introduction to the tool where I announced it back in September of 2007.

Job Journal Revisited – Included in Free Level – this is the announcement we made in October 2009 where we moved every aspect of it over to the free side.

Your Success Stories and a Job Journal – I took a quote from executive and professional coach Beverly Harvey’s blog post about the stories, which she calls critical components, and said, YES, and use the Job Journal to track these stories!

Beverly Harvey isn’t the only career professional talking about this.  Liz Handlin, who I wrote about last week, wrote a post in January 2007 titled Keep A Job Diary.  Read that for further validation of the concept.

One thing I love about the job journal, or job diary, or whatever you want to call it, is that it is a component of your long-term career management strategy.

what where
job title, keywords or company
city, state or zip jobs by job search

JibberJobber is a powerful tool that lets you manage your career, from job search to relationship management to target company management (and much more). Free for life with an optional upgrade.

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Bad Examples From Real Job Seekers

February 6th, 2014

liz_handlin_ultimate_resumesI follow my Austin buddy Liz Handlin, owner of Ultimate Resumes, on Facebook and am entertained by her experiences with job seekers. Here’s something she shared on Facebook recently…. see my comments below the box. (I [edited] some of this to try to protect anyone who needs protecting, although I imagine this plays out dozens of times each month)

Stupid things that people do when interviewing for a job #4,000:

[Someone] called to tell me about a guy she interviewed for a job at her company yesterday. She … never would have chosen to interview him because he had a 1 page resume with a colorful timeline in the middle of his resume and little useful information.

Interviewer: I see that you have a 1 page resume. There isn’t much information on here so it’s hard for me to assess your accomplishments.

Candidate: Well I am really trying to push people to look at my LinkedIn page and not my resume. That is where you can see the bulk of my experience.

Interviewer: (looks at resume and notices that his LinkedIn address is NOT EVEN ON THE RESUME) Hmmm.

Two main problems (these are Liz’s observations and advice):

  1. if you want interviewers to see your LinkedIn profile put the address on your resume, and
  2. your resume should be comprehensive enough that an interviewer doesn’t have to go anywhere else to get a good sense for your accomplishments. Don’t create more work for interviewers.

Folks, seriously. The MAIN issue here is that the job seeker (aka, the marketer, or person marketing their services) made it HARD for the decision-maker (buyer) to make a decision. What’s worse, they intentionally made it harder!

I get that you want people to get to your LinkedIn profile, but consider your audience, and the situation.  If you are in an interview, the interviewer usually has their resume in front of you (so they don’t mix you up with the fifty other people they are interviewing/considering).    If your resume doesn’t have any meat, what are they to do?  Remember how awesome your LinkedIn profile is?

NO!

Give them the information they need when they need it, which is on the resume.

I know you want your LinkedIn profile to be your resume, but for now, until people catch up to your vision, you need to play the game.  They expect a marketing document from you that has sufficient information (aka, your resume), and they use this marketing document to compare you with your competition, who has a similarly formatted marketing document (aka, resume).  If your formatting is not close enough to the rest, you might be discarded.  If your information is not deep or broad enough, and the others are, you might be discarded.

This is called “the game.”  For now, the rules are established, and they have been for decades.  You can try to make a statement and change the rules, and it might work with some companies and some people, but you risk losing out to others who know the rules of the game.

I don’t need to talk about the one-page thing, or the graphic in the middle thing, but I do want to address the “go to my Profile” issue.

On my webinars I tell people that they need to understand the concept of channel and destination.  This job seeker was using his resume as a channel to get to the destination (the LinkedIn profile).  He did it poorly, by not putting a link, but still, that was his intention.

Are you sure you really want to send someone to your LinkedIn profile as the destination?  Or, are you hoping the LinkedIn profile is one more step in the channel to get to the destination? I can’t answer that for you, but for me:

MY LINKEDIN PROFILE IS NOT THE DESTINATION I WANT YOU TO GET AT.

When I was finishing my basement the heating and air guys came in.  We talked about where we wanted vents, and they said every time you put a bend in the duct work it decreases efficiency (after they bend) by some crazy amount, like 25% or 33%.  In other words, every time the air has to bend (usually at 90 degrees), you lose efficiency.  Put a bunch of bends in one line and you won’t get much air out of the vent.

This is the same for the channel/destination concept.  Each time you give someone something with the hope that they will go somewhere else, you lose a part of their interest.  Just send them to where you want to send them first, without having them jump through hoops, go around bends, and ultimately get distracted!

 

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job title, keywords or company
city, state or zip jobs by job search

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