Jason Alba… The Award Winner

July 27th, 2007

Personal Branding Award to Jason AlbaI’m really not going to get all flowery about myself – it goes against the whole Brag! thing but hey, you already know me and don’t need to read my own words about how great I am…! So you can read about the award here, and now let me turn it around and talk about Dan.

Personal Branding blogger Dan SchawbelDan Schawbel is the author of the Personal Branding Blog and is making quite a splash in the personal branding space. While he has a full-time job he is working on becoming a thought-leader in the personal branding space. There are a few things that he is doing that I really like:

  • Personal Branding TV – Why not? He puts video on YouTube and then puts that into his blog. This is not common, as far as I can tell, and think that it’s going to appeal to a different crowd (read: genY) that others might not be appealing to as well. The latest episode is on students resume… get this, he has a real, live student in the video :)
  • Personal Branding MagazineThe first issue is yet to come out, and it will be interesting to see how this compares with what I’m seeing online and in newsletters, but I gotta give it to him, it’s creative (a magazine, creative? In my world it is, who would have thought??).
  • Blog marketing – I follow a lot of blogs and have been amazed to see Dan’s comments pretty much everywhere I go.
  • Blog techniques – Dan is no fool when it comes to blogging… I shared my secrets earlier this month but can tell that he has some of his own. I think one of the most important things he is doing is using blogging to increase his network, aside from that, in his blog he is giving others their own two minutes of fame with interviews, linking out to others (through the roundups), bragging of his own (which gives him more credibility), obviously the awards, most recently a Brand Autopsy contest/game, and even a fair amount of link baiting.

Clearly Dan is one to watch, he’s coming into this space stronger than others that I’ve seen, and it will be interesting to see what else he has in store for us.


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8 responses to “Jason Alba… The Award Winner”

  1. Vikram Rajan says:

    I agree… I believe Dan reached out to me right about when he started his blog. We exchanged links and I believe it was a good decision.

    I too see Dan everywhere I comment. He has just the right mix of business experience/knowledge and exuberance to relate to his personal brand Community of young career start-ups.

    I like his videos. They make me smile :) 3 yrs ago I was the youngest guy in the room, now folks like Dan are creeping up. Good!

    ~ Vikram
    PersonalBrandMarketing.com

  2. Andres says:

    Hi Jason,

    I founded Dan some weeks ago and I like his ideas, but I started to publish my Personal Branding videos in youtube and blip.tv some time before. There are only a problem, they are in spanish.

  3. Dan Schawbel says:

    Thanks everyone….

    I remember when I revitalized my old blog, “driven to succeed” and converted it into “personal branding blog”. I was reaching out trying to gain support and bloggers such as yourselves were there. Now you see what it has become.

    Get ready for the magazine!!!! I just completed it!

  4. Fred says:

    Is personal branding only for the younger GenY group or can a 50+ (the other generation) benefit from perosnal branding?

  5. Dan Schawbel says:

    Anyone can, but the earlier you start the better Fred.

  6. Brad Attig says:

    Fred and Dan,

    I’d clarify that and say, “The sooner you start, the better.”

    Colonel Harland Sanders didn’t really begin to build his personal brand until he was 65 years old. Of course, he was given the title of “Kentucky Colonel” when he was 45, so he had 20 years to do something with it but he waited until retirement. Then, Kentucky Fried Chicken was born.

    If you are 20 or 70, start paying attention to who you are and what you present yourself as. Read people like Dan and keep up with technology. Leverage your skills and package yourself in a unique, creative way, with a little flair.

    Everyone remembers Colonel Sanders crisp white suit, black string tie and cane. Find your own “Secret Recipe of Herbs and Spices” and “Kick it up a Notch.”

  7. Fred says:

    Thanks for the advice both of you!



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