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Personal Branding Course Updated for 2021

March 8th, 2021

Last week my newest course update went live. It is called Developing Your Personal Brand.

Pluralsight Developing Your Personal Brand Header

This course is about 2 and a half hours. I talk about what personal branding actually is, who has a brand, and what you can do to create the branding you want. I share specific tactics, tools, ideas, etc. In the last module I share examples.

When I got certified as a personal branding strategist a hundred years ago I had already written my book on LinkedIn, and I think I had written my book on Facebook. I had been blogging for years, and had been actively doing the personal branding tactics I was learning about. I was doing personal branding online and offline. I didn’t learn much in the strategy certification program because it was geared more towards people who hadn’t been thinking about personal branding… but it was good to make sure I was aligned with the best practices being taught to career leaders.

In my Career Management 2.0 course and on-stage presentations I talk about the two major components to career management: your network and your personal brand. I’ve been forced, on stage, to keep this to 45 minutes. That is really hard. Once, in Maryland, I went for almost three hours, which seems long but no one left and there were still questions after.

Personal branding got on my radar when my 2006 job search sucked and I realized part of it was my branding was non-existent. It hurt me to not have an intentional brand. So, I did a deep dive and came up with a structured approach to creating, developing, communicating, and influencing your brand.

That’s what this course is about. It’s for the active job seeker, the passive job seeker, the entrepreneur, and even the person who’s sat in the same chair for 30 years, getting close to retirement. Check it out here:

Developing Your Personal Brand

 

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Job Search Tool: The Job Seeker Newsletter

August 14th, 2020

Years ago I wrote about a very awesome tactic for networking and personal branding, with an emphasis on helping your network help you in your job search.

In most of my on-stage presentations I talk about it, and in a few of my Pluralsight courses I talk about it. This was not a flash-in-the-pan, whimsical suggestion. I think a regular newsletter for your network can be a super powerful tool.

JibberJobber Job Search Newsletter Typing Email

In the April 5th (2012) post I talk about the three things that go into your newsletter. This is seriously three SHORT paragraphs. Each paragraph has a very important purpose. At the end is a very specific call to action. This post, How to write a job search newsletter (1 of 2), is the nuts and bolts. Don’t let the simplicity trick you into thinking it isn’t a super powerful tool.

The next day, April 6th, I wrote How to write a job search newsletter (2 of 2). This is an important follow up where I talk about how to keep track of WHAT you have sent to WHO. I talk about how you would use JibberJobber to (a) figure out who you would email (and quickly get an email list for those you want to send the newsletter to) and (b) how to track, in JibberJobber, what you sent and who you sent it to.

Please consider including the job search newsletter in your job search strategy. It doesn’t take much time or effort, but could result in some great conversations, leads, and introductions.  The two links above are to short but important blog posts!

JibberJobber Job Search Newsletter at symbol

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What Is JibberJobber (in videos)? A Job Search CRM…

July 13th, 2020

I was recently asked for some video explainers for JibberJobber, prior to doing a presentation to a job club. This is what I sent:

This 4 minute overview explains what JibberJobber is and how to not be overwhelmed (or, to focus on the most important parts of JibberJobber):

The one minute video on the homepage gives a conceptual overview:

This 4 minute introduction video gives a quick overview of JibberJobber, and emphasizes the Getting Started videos:

If nothing else, go through the Getting Started Videos table of content page to see what topics you might be interested in

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Pluralsight for Job Seekers? #Yep

September 12th, 2019

This post is part of a series of posts through next Friday, to promote (push!) the $100 off at Pluralsight. Instead of paying $299/year you can pay $199 a year and have access to their rich library of over 6,000 courses. Most of them are technical, and most of them are for technologists. But back in 2012, when they invited me to do my first course, they showed that they value soft skills and professional development. There are now around 200 soft skills or professional development courses in the library, and more on their way. Here’s a list of six of my courses I suggest for people in a job search:

Developing a Killer Personal Brand

No matter what you think about personal branding, it’s important. Neglect your brand if you want, but you’ll still have one. I say: you be the author of what your brand is, and create the narrative the way you want it to be. Otherwise, others will create it for you, and you might not like that.

Informational Interviews

I believe there are no silver bullets in the job search. But I have said, across the country, that if I were in a job search I would spend about 95% of my time on informational interviews. Seriously, 95%. Haven’t heard of them? Or, they aren’t working for you? Watch this course and learn how to do them well, and get your job search MOVING! Speaking of 95%… my new Job Search Program holds your hand as you put this into practice.

Working and Communicating with Different Personalities

In your job search you need to understand how to influence others, and why others act and speak the way they do. Working with others can be baffling… but the more you understand human nature, personalities, and why people are the way they are, the better you can work with, communicate, and persuade others. You might even learn something about yourself!

Becoming a Better Listener

Listening is about the most important aspect of communication… and I think we all have some room for improvement. Listening better will help you in your networking, your interviewing… in every aspect of your job search! This course has the most ratings and comments of any of my courses. Come on over and listen!

LinkedIn Strategy: Optimize Your Profile

This is where most people (should) spend their time… making their LinkedIn profile better. This course is a how-to on every bit of your profile.

LinkedIn: Proactive Strategies

And then, this is Part II for your LinkedIn strategy. “LinkedIn doesn’t work for me!” Neither does that hammer behind your workbench. The tool works when you use it! In this course I teach you how to network on LinkedIn instead of assuming having an okay profile will get you your next job.

There are more courses that are appropriate for job seekers. But let’s do the math… if you only watch those 6, and pay the $199 for the year, you are paying about $33/course. But, for the $199 you get 12 months of unlimited access (think Netflix) to the entire library! That includes the full PMP certification courses… you could pay thousands for that elsewhere. Not to mention all of the other stuff you could get… even the introduction to programming, design, databases, etc. courses. More on that over the next few days!  Click the banner above to get your one year pass for $100 off… it’s only $199 for the next few days!

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How To Get JibberJobber Premium For Free

July 31st, 2019

jibberjobber-logoWhen you first sign in to JibberJobber you get a full seven day trial. The number 1 thing to do is to set up and play with Email2Log. It is the BEST JibberJobber feature because it allows you to populate your CRM tracking tool simply by sending emails.

After the seven day trial, you should want to continue using the premium features, as well as have more than 25 Contacts and 25 Companies. The easiest way to get free upgrades is by watching any Jason Alba course on Pluralsight. If you don’t have a Pluralsight subscription, get a 30 day pass (in JibberJobber mouse over Videos, click Pluralsight Videos, and get your 30 day code).

Watch any Jason Alba course and then go back to that Pluralsight Videos page in JibberJobber to get to the Tracker where you can self-report and earn additional JibberJobber premium days. Even if you watch the same course multiple times, report back and add more JibberJobber days. Here are six of my Pluralsight courses I recommend for job seekers. Note that you have access to all of Pluralsight during that 30 day period and there are excellent courses on almost everything related to a technical career, including project management, business analysis, and plenty of coding, design, and database courses.

As an example, let’s say you watch one of those courses every day for six days. You would go into the Tracker in JibberJobber and self-report… you’d earn 3 days * 6 courses = 18 free days of JibberJobber premium. Just for learning. Sounds good, right? If you wanted to watch each of them again, you could earn another 18 days. I currently have 32 courses in Pluralsight, so there’s plenty to watch in your 30 day trial.

If you run out, you can easily upgrade for $60 for the year.

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The JibberJobber Job Journal #favoriteFriday

July 19th, 2019

jibberjobber-favorite-fridayA few years ago I wrote about a new feature that is, in my opinion, one of the most important features in JibberJobber. The Job Journal is a tool where you simply write down your career success stories.

Why is that so important?

Because it is all about what and how we brand ourselves. I’ve interviewed people who were not prepared with stories and examples, and people who were prepared. The contrast is huge.

I want you to think about your career wins, big and small, and figure out how those wins can become stories to demonstrate your capabilities.

Check out the entire post here: What is the Job Journal?

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Are Job Boards a Waste of Time? Hint: NO. #favoriteFriday

July 12th, 2019

jibberjobber-favorite-fridayAbout a year and a half ago I wrote a post about job boards… I’ve been a little back and a little forth on them over the years. In my experience they were largely a waste of time. HOWEVER, they are not to be thrown out completely.

What I talked about back in January of 2018 still applies… these are TOOLS. Work them,  but don’t let them own you.

Read the whole thing here: New Thoughts on Job Boards for 2018

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What is JibberJobber? Intro to Career Management and Job Search Video

July 10th, 2019

In this short 4+ minute video I explain what JibberJobber is. There are plenty of features, but the core features match up with the most important things you are doing in your job search. Not using all of JibberJobber? That is okay! Use the core features, and stay on top of your job search!

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JibberJobber Is Relationships: Job Search, Gig Economy CRM, Just Networking

June 28th, 2019

jibberjobber-networking-professionalsLiz sent an email this morning to JibberJobber users quoting my blog post from 2016. This was from an email that Steve Krum wrote with feedback about JibberJobber. You can read it here.

The point of Liz’s email was this part of that post:

“JibberJobber is a versatile tool that helps you with career and relationship management where you are. Right now it might be in job search, tomorrow it might be in contact management.”

Here’s what I see:

College students use JibberJobber to keep track of important people they come across in their school career. Professors who have industry contacts (believe it or not, some professors have very healthy consulting side hustles), students who are “going somewhere” and have parents who are hiring managers or business owners, and guest speakers who come and share their time with the school. Students might not necessarily be in a heavy job search, but they should certainly be serious about real and long-term networking.

Job seekers, of course. Job seekers should be collecting too much data… and feel confused and overwhelmed. There’s no way around that. But JibberJobber, the job search CRM, helps alleviate a lot of the confusion and feelings of overwhelmed.

Gig economy and side hustle people use JibberJobber for the three main components: Networking, because you get your next customer through people. Target Companies, because consultants need to network with multiple people in their target companies, and Jobs because they might come and go, but tracking the actual jobs and contracts you get in JibberJobber is as key as tracking contacts.

Let me propose a bit of a stretch here… this might show you how crazy I am: I think JibberJobber is great for a grandma or grandpa who wants to track kids, grand kids, grand-nieces and nephews, cousins, etc. with important information like birthdays and when you communicated with them last, and when you should reach out to them again. A stretch, I know :)

My point is, JibberJobber is about relationships and networking and opportunities.

The idea is that you are tracking information instead of relying on your memory.

The idea is that you are networking, and don’t want to forget about or miss opportunities to stay in touch.

The idea is that you are on top of what amounts to a full-time job.

That is JibberJobber. That’s what we are all about, and why people, since 2006, have used JibberJobber.

Regardless of whether you are in a job search today or building your side hustle, do networking on purpose! 

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Awesome Google Tips and Tricks Hacks from Job-Hunt!

January 15th, 2018

Susan Joyce loves to share ideas on how to optimize LinkedIn… she has a really good article on her site, Job-Hunt:

google-job-search-job-hunt

That post is really a reference page… don’t try to consume it all at once, but it would be good to bookmark it and come back to it.

Thanks Susan!

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